📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist - eCommerce
🔹 Company: ASUS Computer International
🔹 Location: Fremont, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading data-driven digital advertising campaigns to drive traffic and enhance brand visibility
- Managing media buying and paid campaign setup, optimization, and management across multiple platforms
- Collaborating with design teams to develop engaging graphic assets
- Executing email marketing campaigns and staying up-to-date with current digital advertising trends
- Analyzing campaign performance and providing actionable recommendations for improvement
ASSUMPTION: This role requires a strong understanding of digital advertising trends and platforms, as well as excellent organizational and multitasking skills to manage ad campaign briefs and create impactful ads.
📋 Key Responsibilities
✅ Manage Media Buying & Paid Campaigns: Oversee the setup, optimization, and management of paid media campaigns, including web advertising, display ads, and banner placements across multiple platforms such as Google Ads, AMS (Amazon Marketing Services), and third-party websites.
✅ Monitor Performance & Optimize Campaigns: Continuously monitor performance across all platforms, analyze results, and implement adjustments to improve CTR, ROAS, and overall performance.
✅ Collaborate with the Design Team: Work with the design team to develop engaging graphic assets optimized for each advertising platform and tailored to users at different stages of the funnel.
✅ Execute Email Marketing Campaigns: Liaise with internal teams to help execute email marketing campaigns, ensuring content aligns with business goals, best practices in personalization, and segmentation.
✅ Stay Ahead of Trends: Stay up-to-date with the latest trends and changes in paid media, e-commerce advertising, and AMS tools to improve campaign performance.
✅ Report and Analyze Results: Prepare performance reports and insights on paid campaigns, providing actionable recommendations for improvement.
✅ Budget Management: Ensure all campaigns are executed within budget, while maximizing ROI through strategic media buys and ad placements.
ASSUMPTION: The role requires strong analytical skills and a data-driven approach to optimize campaign performance and maximize ROI.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Marketing, Analytics, or a related field
Experience: 5-7 years of Social or Digital Marketing experience (IT-related field) and 5-7 years of experience with Paid Media on Google, Meta ads, and AMS platforms
Required Skills:
- Excellent communication skills, with a focus on writing engaging ad copy for web and display ads
- Strong analytical skills, with in-depth knowledge of media buying, performance metrics (CTR, CPC, ROAS), and platform-specific optimization strategies
- Creative problem-solving, with a proven track record of achieving measurable results in a fast-paced, dynamic environment
- Strong collaboration, planning, and organizational skills, with meticulous attention to detail
- Adaptability and flexibility in a constantly evolving environment
Preferred Skills:
- Strong understanding of technology, particularly PCs and PC components (motherboards, graphics cards, etc.)
- A strong passion for using data to enhance performance and achieve meaningful results
- Proficiency in Excel for data analysis, budget management, and campaign performance tracking
- Google Analytics Individual Qualification (GAIQ) certification or similar certification in Google Analytics
ASSUMPTION: Candidates with a strong understanding of technology and a passion for data-driven performance will be highly valued in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $130,000 annually (estimated for Fremont, California office)
Benefits:
- Bonuses
- Medical, Dental, Vision, Life Insurance, AD&D Insurance
- Paid Time Off
- EAP
- 401(k)
Working Hours: Full-time (40 hours per week) with 10% domestic travel to events, tradeshows, and conventions
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The final amount will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, electronics and computer hardware)
Company Size: 2-10 employees (small to mid-sized)
Founded: 1989 (headquarters in Taiwan, with operations in various countries, including the United States)
Company Description:
- ASUS is a multinational computer and phone hardware and electronics company headquartered in Taiwan
- Known for its innovative and high-quality products, including laptops, desktops, motherboards, graphics cards, and other computer components
- ASUS also produces smartphones, tablets, and other consumer electronics
Company Specialties:
- Computer hardware and components
- Consumer electronics
- Gaming products and accessories
Company Website: https://www.asus.com/
ASSUMPTION: ASUS is a well-established company in the electronics industry, with a strong focus on innovation and quality. This role will involve working with a team that values creativity, problem-solving, and a data-driven approach.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity for growth and leadership within the digital marketing team
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the organization
Work Arrangement: On-site, with occasional domestic travel for events, tradeshows, and conventions
Growth Opportunities:
- Potential advancement to a leadership role within the digital marketing team
- Expanding responsibilities and team management opportunities as the company grows
- Career progression within the broader marketing or e-commerce divisions of the company
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and leadership positions as the company expands.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): 800 Corporate Way, Fremont, California 94539, United States
Geographic Context:
- Fremont is located in the San Francisco Bay Area, approximately 20 miles southeast of San Francisco
- The area is known for its diverse population and strong tech industry presence
- Fremont offers a mix of urban and suburban living, with easy access to major transportation networks
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional overtime as needed
ASSUMPTION: The office environment is collaborative and team-oriented, with a focus on open communication and mutual support among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and technical interviews with the marketing team and/or other relevant stakeholders
- Final round interviews, potentially including a presentation or case study component
- Background check and offer extension
Key Assessment Areas:
- Digital advertising and media buying expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Creativity and problem-solving abilities
- Alignment with ASUS's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of ASUS's products and the electronics industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Showcase your proficiency in relevant tools and platforms, such as Google Ads, Meta Ads, and AMS
ATS Keywords: Digital Advertising, Media Buying, Paid Campaigns, Google Ads, Meta Ads, AMS, eCommerce, Marketing Specialist, Campaign Management, Performance Analysis, Budget Management, Collaboration, Problem-Solving, Data-Driven, Trend Analysis
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with ASUS's company values and mission.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (formerly Facebook Ads)
- Amazon Marketing Services (AMS)
- Google Analytics
- Excel
- Project management tools (e.g., Asana, Trello, JIRA)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The role requires proficiency in various digital advertising platforms, data analysis tools, and project management software to effectively manage campaigns and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation: ASUS encourages creativity and continuous improvement in all aspects of its operations
- Quality: The company is committed to delivering high-quality products and services that meet or exceed customer expectations
- Integrity: ASUS values honesty, transparency, and ethical business practices in all interactions with customers, partners, and employees
- Customer-centric: The company prioritizes understanding and meeting the needs of its customers, both in its products and services
Work Style:
- Collaborative: ASUS fosters a team-oriented work environment that encourages open communication and mutual support
- Agile: The company values adaptability and flexibility in the face of changing market conditions and customer needs
- Data-driven: ASUS uses data and analytics to inform decision-making and improve performance across all aspects of its operations
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and changes in digital advertising and e-commerce platforms?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced, dynamic environment?
ASSUMPTION: Candidates who align with ASUS's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a large volume of campaigns and ad placements across multiple platforms can be complex and time-consuming
- Keeping up-to-date with the latest trends and changes in digital advertising and e-commerce platforms requires continuous learning and adaptation
- Collaborating with various teams, including design and content creation, may present communication and coordination challenges
- The role may require occasional travel to events, tradeshows, and conventions, which can disrupt personal schedules and routines
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and effective communication to succeed.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on media buying, campaign management, and performance analysis
- In the electronics industry, this role requires a deep understanding of technology and consumer behavior to create targeted and effective advertising campaigns
- Career progression in this role may involve transitioning into a leadership or management position within the digital marketing team or broader marketing divisions
ASSUMPTION: This role offers a unique blend of digital marketing and e-commerce expertise, with a focus on driving traffic, maximizing ROI, and enhancing brand visibility for ASUS's products.
📝 Sample Projects
- Developing and executing a targeted advertising campaign for a new product launch, including market research, audience segmentation, and creative ad design
- Optimizing an existing campaign's performance by analyzing data, adjusting targeting parameters, and refining ad creative based on A/B testing results
- Collaborating with the design team to create visually appealing and engaging ad content that resonates with users at different stages of the funnel
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Senior Digital Marketing Specialist - eCommerce role at ASUS.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital advertising and how this role fits into the broader marketing strategy?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure alignment and effectiveness of advertising campaigns?
- What are the most significant challenges facing the digital marketing team in the current market landscape, and how is the company addressing them?
- How does ASUS support the professional development and growth of its employees, particularly in the digital marketing field?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life harmony?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture, values, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on digital advertising, media buying, and campaign management
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and teamwork
- Showcase your proficiency in relevant tools and platforms, such as Google Ads, Meta Ads, and AMS
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
