📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist - Merchandising
🔹 Company: GE Appliances, a Haier company
🔹 Location: Louisville, Kentucky, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital merchandising strategy across multiple brand websites to drive consumer engagement, online growth, and retention.
- Optimizing onsite experience through brand storytelling, product presentation, site navigation, and cross-selling opportunities.
- Collaborating cross-functionally with internal teams and agency partners to align strategy and execution across all digital touchpoints.
- Analyzing and reporting on KPIs to inform continuous improvement and driving measurable business outcomes.
ASSUMPTION: This role requires a strategic, analytical, and collaborative thinker who thrives in a fast-paced, cross-functional environment and has a strong background in digital merchandising or ecommerce.
📋 Key Responsibilities
✅ Lead Digital Merchandising Strategy
✅ Optimize Onsite Experience
✅ Search Optimization
✅ New Product Launches
✅ Consumer Experience & Content Strategy
✅ Performance Analysis & Reporting
✅ Workflow & Project Management
✅ Cross-Functional Collaboration
✅ Ecommerce Trends & Continuous Improvement
✅ SEO & SEM Alignment
✅ Leadership Communication
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to optimize the digital merchandising experience and drive business results.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 5+ years of digital merchandising or ecommerce experience
Required Skills:
- Proven ability to manage KPIs, sales targets, and merchandising performance metrics
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms
- Strong project management and organizational skills; experience managing agency and vendor relationships
- Excellent verbal, written, and interpersonal communication skills
- Demonstrated ability to collaborate across departments in a matrixed environment
Preferred Skills:
- Master’s degree in Marketing, Business, or related discipline
- Experience managing multiple brands in an omni-channel retail or consumer environment
- Strong understanding of digital marketing channels, including paid media, SEO, and content marketing
- Strategic thinker with a bias for action and a passion for user experience and data-driven decision-making
- Strong presentation skills with the ability to influence and gain alignment at all levels
- Experience working in agile or iterative development environments
- High level of initiative and entrepreneurial mindset
- Proven track record of delivering successful merchandising programs and measurable business outcomes
ASSUMPTION: The required and preferred qualifications listed above are essential for success in this role and provide a strong foundation for applicants to assess their fit for the position.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in Louisville, KY)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on GE Appliances products
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards and may vary depending on the candidate's experience and qualifications. The working hours may also be flexible based on the needs of the business and the individual's work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically home appliances
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904 (Over 110 years ago)
Company Description:
- GE Appliances is a leading U.S. manufacturer of home appliances, headquartered in Louisville, Kentucky, with 15,500 team members nationwide.
- The company manufactures and sells products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands.
- GE Appliances is deeply committed to the communities where they live and work, passionate about getting closer to their product users to understand their needs, and driven by the belief that there’s always a better way.
Company Specialties:
- Appliance parts
- Appliance service
- Selling home appliances to builders, remodelers, building distributors
- Solutions for all home appliances needs and specifying home appliances for designers and architects
Company Website: geappliancesco.com
ASSUMPTION: GE Appliances is a well-established company with a strong presence in the home appliances industry, offering a wide range of products and a comprehensive benefits package for its employees.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with cross-functional teams, including Digital, Brand, Advertising, Product, IT, UX, Sales, and Legal.
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements based on business needs and individual circumstances.
Growth Opportunities:
- Potential career progression into management or senior leadership roles within the digital marketing team or broader organization.
- Opportunities to work on high-impact projects and initiatives that drive business results and enhance the consumer experience.
- Chance to learn and develop skills in a dynamic, fast-paced environment with a focus on continuous improvement and innovation.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the business and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Appliance Park, Louisville, KY 40225-0001, US
Geographic Context:
- Louisville is the largest city in Kentucky, with a population of approximately 615,000 people.
- The city is known for its rich history, vibrant arts scene, and diverse cultural attractions.
- Louisville offers a mix of urban and suburban living options, with affordable housing and a relatively low cost of living compared to other major metropolitan areas.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The location and work environment for this role offer a modern, collaborative workspace in a vibrant city with a rich history and diverse cultural attractions, providing a pleasant and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the digital marketing team and other stakeholders
- Final interview with the digital marketing director
- Background check and offer extension
Key Assessment Areas:
- Digital merchandising and ecommerce expertise
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical and data-driven decision-making abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital merchandising, ecommerce, or related fields.
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and cultural fit.
- Research the company and its products to demonstrate your enthusiasm and understanding of the business.
ATS Keywords: Digital Merchandising, Ecommerce, Web Analytics, Project Management, Collaboration, SEO, SEM, Content Strategy, Performance Analysis, Consumer Experience, Communication, Strategic Thinking, Agile Development, Data-Driven Decision-Making, Brand Management, User Experience
ASSUMPTION: The interview and application process for this role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on identifying the strongest fit for the position and the organization.
🛠️ Tools & Technologies
- Ecommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., JIRA, Asana, Trello)
- SEO and SEM tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The tools and technologies listed above are commonly used in digital merchandising and ecommerce roles and are essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Zero Distance: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute.
- Strengthen communities where we live and work.
- Reinforce a culture of belonging, purpose, and engagement.
- Reflect the diversity of the communities we serve through our workforce, products, and practices.
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and collective success.
- Data-driven and analytical, with a focus on continuous improvement and innovation.
- Agile and iterative, with a focus on rapid prototyping and testing.
- Customer-centric, with a focus on understanding and meeting the needs of consumers.
Self-Assessment Questions:
- Do you thrive in a fast-paced, cross-functional environment and enjoy collaborating with diverse teams to drive business results?
- Are you comfortable working with data and analytics to inform strategic decision-making and continuous improvement?
- Do you have a strong background in digital merchandising or ecommerce and a passion for staying current with industry trends and best practices?
- Are you comfortable working in an agile or iterative development environment and contributing to a culture of innovation and improvement?
ASSUMPTION: GE Appliances values a diverse and inclusive work environment, with a focus on empowering colleagues, strengthening communities, and reinforcing a culture of belonging, purpose, and engagement. Candidates who align with these values and work styles will be a strong fit for the organization.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with competing priorities and tight deadlines.
- Managing multiple brands and stakeholders with varying objectives and expectations.
- Keeping up with the latest trends and best practices in digital merchandising and ecommerce.
- Balancing strategic thinking and execution with day-to-day tactical tasks and project management.
- Navigating a large, matrixed organization with complex reporting structures and decision-making processes.
ASSUMPTION: The role of Senior Digital Marketing Specialist - Merchandising presents unique challenges and opportunities, requiring a strategic, analytical, and adaptable thinker who can thrive in a fast-paced, cross-functional environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital merchandising strategy and execution across multiple brand websites within a large, established manufacturing company.
- Compared to similar roles in retail or consumer goods companies, this position offers a broader scope of responsibility and the opportunity to work on high-impact initiatives that drive business results and enhance the consumer experience.
- Career progression in this role may lead to management or senior leadership positions within the digital marketing team or broader organization, with opportunities to specialize in digital merchandising or expand into other marketing disciplines.
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, with the potential for significant career growth and development within the organization.
📝 Sample Projects
- Developing and executing a comprehensive digital merchandising strategy for a newly launched product line, resulting in a 30% increase in online sales within the first six months.
- Optimizing the onsite search experience for a major brand, leading to a 25% improvement in search relevance and a 15% increase in conversion rate.
- Collaborating with the product team to create a seamless digital experience for a new product launch, including optimized product listings, targeted promotions, and personalized recommendations.
ASSUMPTION: The sample projects listed above provide a sense of the types of initiatives and challenges that a Senior Digital Marketing Specialist - Merchandising might encounter in this role, with a focus on driving business results and enhancing the consumer experience.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging digital merchandising project you've worked on and how you approached it?
- How do you stay current with the latest trends and best practices in digital merchandising and ecommerce?
- Can you walk me through your process for analyzing and interpreting data to inform strategic decision-making?
- How do you prioritize and manage multiple projects and stakeholders with competing objectives and deadlines?
- How do you approach collaboration and communication with cross-functional teams and agency partners to align strategy and execution?
- Can you describe a time when you had to pivot or adapt your strategy due to changing circumstances or new information?
ASSUMPTION: The key questions to ask during the interview are designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a focus on identifying the strongest fit for the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and the company's mission and values.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and cultural fit.
- Research the company and its products to demonstrate your enthusiasm and understanding of the business.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
