📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist – SEO Specialist
🔹 Company: Wolters Kluwer
🔹 Location: Hybrid – 8 days a month in the office. See locations on the posting.
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (8 days in office)
🚀 Job Overview
Key aspects of this role include:
- Focus on UpToDate and Medi-Span brands to grow inbound web contributions.
- Identify, diagnose, and track organic and paid search initiatives.
- Work with content creators and marketers to optimize web content.
- Act as the business’ subject matter expert in SEO and SEM.
- Coordinate paid keyword efforts across the business.
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and strong communication to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions.
✅ Research keywords to identify organic opportunities for search visibility.
✅ Track organic and paid search visibility against direct and indirect competitors.
✅ Optimize web content to align with paid and organic opportunities.
✅ Identify and leverage on- and off-site tactics to improve organic search visibility.
✅ Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts.
✅ Report on organic and paid search performance.
✅ Track current search trends and identify opportunities to increase organizational visibility.
✅ Act as the business’ SEO and SEM subject matter expert.
ASSUMPTION: The role involves continuous learning and adaptation to the ever-changing search landscape.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience
Experience: 3+ years in search optimization or search marketing role, preferably in a global organization
Required Skills:
- Proven experience in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.).
- Experience working with contemporary content management systems, Sitecore preferred.
- Experience with Google Webmaster Tools and Google Analytics.
Preferred Skills:
- Experience in a healthcare or tech company.
ASSUMPTION: While a degree is preferred, relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $95,560 - $133,750 per year (based on location and experience)
Benefits:
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 10,001+ employees (Global leader with operations in over 40 countries)
Founded: 1836 (as a publishing company, later expanded into information services)
Company Description:
- Wolters Kluwer provides expert solutions that combine deep domain knowledge with specialized technology and services.
- Serves customers in over 180 countries, maintaining operations in over 40 countries, and employing approximately 20,000 people worldwide.
- Focuses on professional information, software solutions, and services for various sectors, including healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG.
Company Specialties:
- Software tools & digital information
- Workflow solutions
- Mobile and point-of-use applications
- High-quality content across multiple professional markets
Company Website: www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer's extensive global presence and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports to the Senior Marketing Manager, Health Clinical Effectiveness.
Work Arrangement: Hybrid (8 days in office per month)
Growth Opportunities:
- Potential to expand SEO and SEM expertise across other Wolters Kluwer brands.
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business.
- Chance to grow into a leadership role or specialize in a specific area of SEO or SEM.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and remote work flexibility.
🌍 Location & Work Environment
Office Type: Hybrid (8 days in office per month)
Office Location(s): Chicago, IL; Minneapolis, MN; Clayton, MO; Waltham, MA; St. Cloud, MN
Geographic Context:
- Chicago, IL: A major city with a vibrant tech and marketing scene.
- Minneapolis, MN: Known for its strong healthcare industry and quality of life.
- Clayton, MO: A suburb of St. Louis with a growing tech community.
- Waltham, MA: A suburb of Boston with a thriving tech and biotech industry.
- St. Cloud, MN: A mid-sized city with a low cost of living and strong community.
Work Schedule: Full-time (40 hours/week), with 8 days per month required in the office.
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring regular in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the marketing team.
- Final interview with the senior marketing manager.
Key Assessment Areas:
- Technical SEO and SEM skills.
- Data analysis and interpretation.
- Communication and collaboration skills.
- Problem-solving and adaptability.
Application Tips:
- Highlight relevant SEO and SEM experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and Wolters Kluwer's business.
- Prepare examples of your SEO and SEM work, if applicable.
ATS Keywords: SEO, SEM, keyword research, content optimization, data analysis, link building, search engine results page, Google Analytics, Google Webmaster Tools, content management systems, interpersonal skills, communication skills, trend analysis, testing, learning, optimization
ASSUMPTION: Wolters Kluwer uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Conductor, Moz, SEM Rush (keyword research and tracking platforms)
- Sitecore (content management system)
- Google Webmaster Tools
- Google Analytics
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Trustworthy
- Respectful
- Innovative
- Performance-driven
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Continuously learning
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for improving user experiences?
- Are you comfortable working with data and using it to inform decision-making?
- Can you thrive in a dynamic, ever-changing environment and adapt to new tools and technologies?
ASSUMPTION: Wolters Kluwer values a customer-centric, data-driven, and innovative work culture.
⚠️ Potential Challenges
- Managing multiple brands and products within the UpToDate and Medi-Span portfolio.
- Keeping up with the rapidly evolving search landscape and algorithm changes.
- Collaborating effectively with various teams across different time zones.
- Balancing on-site and remote work responsibilities.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other SEO Specialist roles, this position focuses on multiple brands and products within Wolters Kluwer's Health Clinical Effectiveness business.
- This role requires a strong understanding of the healthcare industry and its unique search landscape.
- Career progression may involve expanding SEO and SEM expertise across other Wolters Kluwer brands or moving into a leadership role.
ASSUMPTION: This role offers a unique blend of SEO and SEM responsibilities, with a focus on the healthcare industry and multiple brands.
📝 Sample Projects
- Conducting a comprehensive keyword analysis for UpToDate and Medi-Span products.
- Optimizing web content for high-performing organic keywords and improving search visibility.
- Identifying and implementing on- and off-site SEO strategies to boost organic traffic.
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for UpToDate and Medi-Span?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wolters Kluwer support the professional development and growth of its SEO and SEM specialists?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Wolters Kluwer approach work-life balance for its hybrid employees?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO and SEM experience and achievements.
- Write a cover letter that demonstrates your understanding of the role and Wolters Kluwer's business.
- Prepare examples of your SEO and SEM work, if applicable.
- Follow up with the hiring manager one week after your application, expressing your interest in the role and asking about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
