📌 Core Information
🔹 Job Title: Senior Digital Marketing Strategist
🔹 Company: Ramsey Solutions
🔹 Location: Franklin, TN
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (Relocation assistance available)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and content strategies
- Collaborating with cross-functional teams to drive marketing success
- Utilizing customer insights and data to inform marketing decisions
- Leveraging various marketing channels to reach target audiences
- Analyzing marketing funnels and identifying areas for enhancement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Create and implement dynamic omnichannel marketing strategies, leveraging various channels such as email, paid media, content marketing, SEO, Google Ads, digital advertising, and organic social media
✅ Inspire and help team members prioritize tasks, fostering a culture of creativity and problem-solving while surpassing business goals
✅ Utilize tools like Google Analytics and Segment for in-depth analysis and personalized marketing
✅ Conduct research to create targeted marketing campaigns that address audience needs, while maintaining transparent communication with stakeholders through detailed reports on marketing squad performance, achievements, and upcoming initiatives
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to communicate effectively with both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of digital marketing experience, including 2+ years of planning and driving marketing campaigns, and experience in go-to-market product strategy
Required Skills:
- Proven experience in digital marketing, with a focus on data-driven decision making
- Strong analytical skills, with experience using tools like Google Analytics and Segment
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Proven experience in B2C marketing
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with Agile methodologies
- Knowledge of the personal finance industry
ASSUMPTION: Candidates with a strong background in digital marketing, a proven track record of driving results, and experience working in B2C environments are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000/year + profit sharing
Benefits:
- Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
- Dependent care FSA
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Working Hours: Full-time (Flexible schedules available)
ASSUMPTION: The salary range provided is based on the company's stated range. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Personal Finance)
Company Size: 1,001-5,000 employees (Large company with a strong, unified culture)
Founded: 1992 (Over 30 years of experience in the personal finance industry)
Company Description:
- Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.
- The company was founded by Dave Ramsey in 1992 and has since grown to over 1,000 team members.
- Ramsey Solutions measures its success by the number of lives changed through its message.
Company Specialties:
- Teaching people how to beat debt and build wealth
- Personal development
- Entrepreneurship
- Financial wellness
- Mental health
- Marriage and family
- Business leadership
- Leadership and entrepreneurship
- Budgeting
- Financial peace
- Ramsey+
- Building wealth and financial freedom
Company Website: Ramsey Solutions
ASSUMPTION: Ramsey Solutions is a well-established company with a strong focus on personal finance and a mission to provide education and empowerment to its customers.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Marketing Director and oversees a team of marketing specialists.
Work Arrangement: On-site, with flexible schedules available to accommodate work-life balance.
Growth Opportunities:
- Potential to advance to a Marketing Director or similar leadership role
- Opportunities to expand skills and knowledge through various projects and initiatives
- Chance to work with a diverse range of teams and stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience working with various teams.
🌍 Location & Work Environment
Office Type: On-site (Headquarters located in Franklin, TN)
Office Location(s): 1011 Reams Fleming Blvd., Franklin, TN 37064, US
Geographic Context:
- Franklin, TN is located just outside of Nashville, offering a suburban environment with easy access to urban amenities
- The area is known for its strong job market, high quality of life, and affordable cost of living
- The company's headquarters is located in a modern, well-equipped facility designed to foster collaboration and creativity
Work Schedule: Full-time, with flexible schedules available to accommodate work-life balance
ASSUMPTION: The on-site work environment at Ramsey Solutions is designed to foster collaboration and creativity, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth behavioral interview with the hiring manager and team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing, data analysis, and campaign planning
- Research the company and its mission to demonstrate your understanding and alignment with its values
- Prepare questions to ask the interview panel to showcase your interest in the role and the company
ATS Keywords: Digital Marketing, Strategic Planning, Campaign Management, Data Analysis, Google Analytics, Segment, B2C, Marketing Funnel, Stakeholder Communication, Team Collaboration, Creativity, Problem-Solving
ASSUMPTION: The interview process at Ramsey Solutions is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Analytics
- Segment
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Stewardship
- Compassion
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Ramsey Solutions' mission and values?
- How do you approach working with diverse teams and stakeholders?
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
ASSUMPTION: Ramsey Solutions values candidates who are aligned with its mission and values, have a strong work ethic, and are able to work effectively with diverse teams and stakeholders.
⚠️ Potential Challenges
- On-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments
- Fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- Candidates may face competition for this role, given the company's strong reputation and benefits package
- Candidates may need to relocate to Franklin, TN, if they do not currently live in the area
ASSUMPTION: While Ramsey Solutions offers many benefits and opportunities for growth, candidates should carefully consider the potential challenges and ensure they are a good fit for the role and the company's work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Director of Digital Marketing, but with a focus on strategic planning and campaign management
- Unlike other roles in the industry, this position is heavily focused on driving results through data-driven decision making and collaboration with cross-functional teams
- Career path for this role may lead to a Marketing Director or similar leadership position, with opportunities to expand skills and knowledge through various projects and initiatives
ASSUMPTION: This role is unique in its focus on strategic planning and data-driven decision making, offering significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new product launch
- Analyzing marketing funnel data to identify areas for optimization and improvement
- Collaborating with cross-functional teams to create targeted marketing campaigns that drive results
ASSUMPTION: The projects listed are representative of the types of initiatives a Senior Digital Marketing Strategist at Ramsey Solutions might work on, but the specific projects will vary based on the company's current priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and integration with other departments, such as product, sales, or customer service?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company and its mission, and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
