📌 Core Information
🔹 Job Title: Senior Digital Performance Marketing Specialist
🔹 Company: Diag
🔹 Location: Cach Mang Thang Tam, Quan 10, Ho Chi Minh City, Vietnam
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing performance-based marketing initiatives to drive patient acquisition, engagement, and retention.
- Managing ad campaigns across various digital platforms, including Google Ads, Facebook Ads, and TikTok Ads.
- Optimizing ad performance and bids to maximize ROI.
- Collaborating with creative teams to improve ad creatives and landing pages for higher conversion rates.
- Planning and executing digital campaigns across multiple channels, integrating performance marketing with other online-to-offline touchpoints.
ASSUMPTION: This role requires a high level of experience in performance marketing and proficiency in digital marketing tools. The ideal candidate will have a proven track record in media buying and a strong analytical mindset.
📋 Key Responsibilities
✅ Managing ad campaigns across multiple digital platforms, ensuring minimal errors and optimal performance.
✅ Optimizing ad bids and budgets (up to 1 million VND) to maximize ROI and achieve performance marketing objectives.
✅ Collaborating with creative teams to improve ad creatives and landing pages for higher conversion rates and better ROAS.
✅ Planning and executing digital campaigns across various channels, integrating performance marketing with other online-to-offline touchpoints to maximize investment effectively and efficiently.
✅ Monitoring and analyzing campaign performance data to identify trends, optimize strategies, and report on key performance indicators (KPIs) such as ROAS.
✅ Leading projects, managing stakeholders, and ensuring timely delivery with committed quality.
✅ Conducting media research and creative & competitor research.
✅ Utilizing CRM tools for ad optimization.
✅ Providing administrative support for documentation and compliance.
ASSUMPTION: The role involves a high level of responsibility and requires strong project management skills, attention to detail, and the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 5 years of experience in performance marketing, with a proven track record in media buying on online platforms such as Facebook Ads, Google AdWords, and TikTok Ads.
Required Skills:
- Proficient in digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager).
- Strong logical thinking and data-driven analysis skills.
- Detailed-oriented with a hardworking attitude.
- Ability to thrive in a fast-paced, rapidly changing work environment and business-centric mindset.
- Passionate and proactive, with a driven, self-starter attitude who can work independently and as part of a team.
Preferred Skills:
- Experience with CRM systems such as Pancake or Hubspot.
- Fluency in Vietnamese and English.
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a proven track record in media buying and a solid understanding of digital marketing tools.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior performance marketing role in Ho Chi Minh City, the estimated salary range is 25,000,000 - 35,000,000 VND per month. This range takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Competitive salary with 12 annual leave days and public holidays.
- Working hours: Monday to Saturday, 8 hours per day.
- Full coverage of social, health, and unemployment insurance during the probation period.
- Annual health check-ups and personal health insurance for all employees.
- Meal allowance and other position-specific welfare support.
- Participation in internal cultural activities such as Company Day, Company Birthday, Year End Party, Culture Day, team building, quarterly Town Halls, and many other special occasions.
Working Hours: 40 hours per week, with flexible working hours and the option to work from home occasionally, subject to management approval.
ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Ho Chi Minh City. The benefits package is competitive and designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Diag is a leading medical laboratory system in Vietnam, specializing in diagnostics and medical testing. The company offers a wide range of testing services, from basic to advanced, to help individuals detect health issues early, proactively monitor their well-being, and make informed medical decisions.
Company Size: Diag has 201-500 employees, providing a mid-sized company environment with opportunities for growth and career advancement.
Founded: Diag was founded in 1998 and has since grown to become a trusted provider of laboratory diagnostics in Vietnam.
Company Description:
- Diag is committed to improving laboratory diagnostics across Vietnam by empowering doctors and patients with advanced lab testing, software, and health technologies.
- The company believes that 70% of modern medical diagnosis relies on laboratory insights and strives to make diagnostics more accessible, affordable, and effective.
- Diag operates a network of over 40 branches across Ho Chi Minh City and other provinces, offering convenient, fast, and reliable testing experiences.
Company Specialties:
- Laboratory Testing
- Medical Services
- Healthcare
Company Website: http://www.diag.vn
ASSUMPTION: Diag is a well-established company in the medical laboratory industry, with a strong focus on technology, quality, and people to create sustainable value for society.
📊 Role Analysis
Career Level: The Senior Digital Performance Marketing Specialist role is a senior-level position, requiring a high level of experience and expertise in performance marketing.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the creative team, project management team, and other marketing team members.
Work Arrangement: The role is primarily on-site, with the option to work from home occasionally, subject to management approval.
Growth Opportunities:
- As a senior role, there may be opportunities for career progression into management or leadership positions within the marketing department or the company as a whole.
- Diag offers training and skill development opportunities to help employees reach their full potential.
- The company's focus on technology and innovation provides opportunities for employees to gain experience in cutting-edge marketing techniques and tools.
ASSUMPTION: The Senior Digital Performance Marketing Specialist role offers opportunities for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Diag's offices are modern and well-equipped, providing a comfortable and productive work environment.
Office Location(s): The role is based at Diag's headquarters in Cach Mang Thang Tam, Quan 10, Ho Chi Minh City, Vietnam, with the option to work from other branches or remotely, subject to management approval.
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture, diverse population, and a thriving economy.
- The city is known for its bustling street life, historic landmarks, and modern infrastructure.
- Ho Chi Minh City is a major hub for the healthcare industry in Vietnam, with numerous hospitals, clinics, and medical research facilities.
Work Schedule: The role follows a standard workweek of Monday to Saturday, with 8 hours per day, and flexible working hours.
ASSUMPTION: Diag's work environment is modern, comfortable, and well-equipped, providing employees with the tools and resources they need to succeed in their roles.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Final interview with the company's senior leadership team.
Key Assessment Areas:
- Performance marketing experience and expertise.
- Analytical skills and data-driven mindset.
- Attention to detail and project management skills.
- Cultural fit and alignment with Diag's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills.
- Be prepared to discuss your experience with digital marketing tools and platforms such as Google Analytics, AdWords, and Facebook Ads Manager.
- Research Diag's company culture and values to ensure a strong cultural fit.
- Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.
ATS Keywords: Performance Marketing, Media Buying, Google Ads, Facebook Ads, TikTok Ads, Data Analysis, Project Management, CRM Tools, Digital Marketing Tools, Creative Asset Improvement, Campaign Planning, Budget Management, Trend Identification, Lead Generation, Engagement, Retention
ASSUMPTION: Diag's application process is designed to assess the candidate's skills, experience, and cultural fit for the Senior Digital Performance Marketing Specialist role.
🛠️ Tools & Technologies
- Google Analytics
- AdWords
- Facebook Ads Manager
- TikTok Ads Manager
- CRM tools (e.g., Pancake, Hubspot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Senior Digital Performance Marketing Specialist role requires proficiency in a range of digital marketing tools and technologies to optimize ad performance, analyze data, and manage projects effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Diag prioritizes the needs and well-being of its customers, striving to provide convenient, fast, and reliable testing experiences.
- Innovation: Diag is committed to investing in technology and research to improve laboratory diagnostics and healthcare outcomes.
- Collaboration: Diag fosters a dynamic and collaborative work environment, encouraging teamwork and open communication.
Work Style:
- Diag values a proactive and driven work ethic, with a focus on results and continuous improvement.
- The company encourages a healthy work-life balance, with flexible working hours and the option to work from home occasionally.
- Diag's work environment is fast-paced and rapidly changing, requiring employees to be adaptable and responsive to new challenges and opportunities.
Self-Assessment Questions:
- Do you have a proven track record in performance marketing, with a strong focus on media buying and ad optimization?
- Are you comfortable working in a fast-paced, dynamic work environment, and able to adapt to change quickly?
- Do you possess strong analytical skills and a data-driven mindset, with the ability to identify trends and optimize strategies based on data insights?
ASSUMPTION: Diag's company culture is customer-centric, innovative, and collaborative, with a focus on results and continuous improvement. The ideal candidate will be proactive, driven, and adaptable, with a strong analytical mindset and a passion for performance marketing.
⚠️ Potential Challenges
- The role requires a high level of experience and expertise in performance marketing, with a proven track record in media buying and ad optimization.
- The work environment is fast-paced and rapidly changing, which may be challenging for candidates who prefer a more stable and predictable work environment.
- The role may require occasional work on weekends or evenings to meet project deadlines or attend events.
- The role is primarily on-site, which may be inconvenient for candidates who prefer a remote or hybrid work arrangement.
ASSUMPTION: The Senior Digital Performance Marketing Specialist role presents unique challenges and opportunities, requiring a high level of experience, expertise, and adaptability.
📈 Similar Roles Comparison
- The Senior Digital Performance Marketing Specialist role is similar to other senior-level performance marketing roles in the industry, with a focus on ad optimization, campaign planning, and data analysis.
- However, Diag's focus on laboratory diagnostics and healthcare sets it apart from other companies in the industry, providing unique opportunities for candidates interested in the healthcare sector.
- Compared to other senior-level roles in the industry, the Senior Digital Performance Marketing Specialist role at Diag offers a competitive salary range, comprehensive benefits package, and opportunities for career growth and development.
ASSUMPTION: The Senior Digital Performance Marketing Specialist role at Diag is comparable to similar roles in the industry, with unique opportunities and challenges specific to the healthcare sector.
📝 Sample Projects
- Developing and executing a targeted ad campaign to promote a new diagnostic service, optimizing ad performance and bids to maximize ROI and achieve specific KPIs.
- Collaborating with the creative team to improve ad creatives and landing pages for higher conversion rates and better ROAS, resulting in a 20% increase in engagement and a 15% increase in revenue.
- Conducting media research and planning a comprehensive digital campaign to launch a new healthcare initiative, integrating performance marketing with other online-to-offline touchpoints to maximize investment effectively and efficiently.
ASSUMPTION: The Senior Digital Performance Marketing Specialist role at Diag offers a range of projects and initiatives, providing candidates with opportunities to apply their skills and expertise in a dynamic and innovative work environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Diag support the professional development and growth of its employees, particularly in the marketing department?
- What are the most challenging aspects of the role, and how can I best prepare to succeed in these areas?
- How does Diag measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills, using the ATS keywords provided.
- Prepare for the phone or video screening by practicing your communication skills and researching Diag's company culture and values.
- Prepare for in-depth interviews by reviewing the job description, researching the company, and practicing your responses to common interview questions.
- Follow up with the hiring manager or HR representative within 24 hours after the final interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
