Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Finary

🔹 Location: Paris, Île-de-France, France (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (1 day in the office every 6 weeks)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a world-class growth strategy for paid acquisition
• Managing significant budgets across multiple platforms (Meta, Google Ads, etc.)
• Leading experimentation across geographies and channels
• Collaborating with the in-house creative team to produce high-performing ad assets
• Scaling paid acquisition to drive user growth and achieve business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of paid marketing channels. The ideal candidate will have experience managing large budgets and driving results through data-driven decision making.

📋 Key Responsibilities

✅ Craft and execute a growth strategy for paid acquisition channels

✅ Manage and optimize significant budgets across multiple platforms

✅ Lead experimentation and A/B testing to improve performance

✅ Collaborate with the creative team to develop high-converting ad assets

✅ Monitor and analyze campaign performance using KPIs and ROAS

✅ Stay up-to-date with industry trends and best practices

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of hands-on experience managing paid acquisition campaigns on web and app

Required Skills:

• Proven track record of scaling budgets to 6 figures monthly
• Strong analytical mindset with a focus on KPIs and ROAS
• Creative thinker with experience ideating and testing new ad angles, formats, and targeting
• Ability to audit and optimize tracking for clean and reliable attribution
• Excellent communication and collaboration skills
• Strong interest in personal finance and Finary's mission

Preferred Skills:

• Experience with Amplitude, affiliate marketing, or influencer marketing
• Experience launching new paid channels with positive ROAS
• Experience working in mobile-first environments
• Comfortable leveraging AI & LLM tools to scale creative production or analysis
• Pirate mindset: unconventional ideas, bold experiments, and sharp testing loops

ASSUMPTION: The ideal candidate will have a strong background in paid marketing, with a proven track record of driving results. Experience in the personal finance or fintech industry is a plus, but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and market standards for a mid-senior level role in Paris)

Benefits:

• Competitive compensation package
• Working with brilliant people in a motivating and fast-paced environment
• Opportunity to have a real impact in the personal finance sector
• Empowerment and trust to bring and become the best version of yourself
• Gathering at the office or in nice places every 6 weeks

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely most of the time

ASSUMPTION: The salary range provided is an estimate based on market standards for a mid-senior level role in Paris. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Small (11-50 employees) - A close-knit team with a strong focus on collaboration and innovation

Founded: 2020 - A relatively new company with a fast-growing user base and strong brand awareness

Company Description:

• Finary is on a mission to create the money management experience we’ve always dreamt of
• Their app allows users to track their assets, manage their budgets, invest their money, and learn more about finance
• Finary is backed by leading investors like Y Combinator and Speedinvest, as well as world-class founders

Company Specialties:

• Personal finance management
• Investment tracking and planning
• Financial education and resources

Company Website: finary.com

ASSUMPTION: Finary is a fast-growing startup with a strong focus on innovation and user experience. The company values collaboration, empowerment, and trust, and offers a competitive compensation package to attract top talent.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers the opportunity to lead paid acquisition efforts and have a significant impact on the company's growth

Reporting Structure: This role reports directly to the Head of Growth or a similar position

Work Arrangement: Hybrid - The role requires working on-site 1 day every 6 weeks, with the remainder of the time working remotely

Growth Opportunities:

• As Finary continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career
• The company values internal promotions and offers opportunities for professional development

ASSUMPTION: This role offers a unique opportunity to join a fast-growing startup and have a significant impact on its success. The ideal candidate will be comfortable working in a dynamic environment and taking on new challenges as the company grows.

🌍 Location & Work Environment

Office Type: Hybrid - The office is located in the heart of Paris, and on-site gatherings occur every 6 weeks

Office Location(s): Paris, France

Geographic Context:

• Paris is a vibrant and multicultural city with a strong startup ecosystem
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and parks
• Paris is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely most of the time

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the founders or a panel

Key Assessment Areas:

• Paid marketing experience and expertise
• Analytical skills and data-driven mindset
• Creativity and ability to ideate new ad angles and formats
• Collaboration and communication skills
• Alignment with Finary's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with paid marketing campaigns and provide specific examples of your achievements
• Showcase your understanding of Finary's mission and how your skills and experience make you a strong fit for the role
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Paid Acquisition, Performance Marketing, Budget Management, KPIs, ROAS, Ad Campaigns, Personal Finance, User Acquisition, Mobile Marketing, AI Tools, Influencer Marketing, Amplitude

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, as well as their cultural fit with Finary's values and mission.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Amplitude
• Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
• Mobile Measurement Partners (e.g., Adjust, Appsflyer, Branch)
• AI & LLM tools (e.g., Copy.ai, Jasper.ai, Frase.io)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, but may also bring additional skills and tools to the table.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and trust
• Collaboration and innovation
• User-centric approach
• Continuous learning and improvement

Work Style:

• Data-driven and analytical
• Creative and experimental
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with large budgets and driving results through data-driven decision making?
• Do you have a strong interest in personal finance and Finary's mission?
• Are you a creative thinker who enjoys ideating and testing new ad angles and formats?

ASSUMPTION: Finary values candidates who are a strong cultural fit, with a focus on empowerment, collaboration, and innovation. The ideal candidate will be comfortable working in a fast-paced environment and taking on new challenges as the company grows.

⚠️ Potential Challenges

• The role requires managing significant budgets and driving results, which can be stressful and challenging at times
• The fast-paced nature of the role may require working outside of standard business hours to meet deadlines
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The role may require traveling to Paris for on-site gatherings every 6 weeks

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and taking on new challenges as the company grows. They will also be able to manage their time effectively and balance the demands of the role with their personal life.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Marketing Manager or Growth Manager position in a startup or growth-stage company
• Unlike other roles in the industry, this position offers the opportunity to lead paid acquisition efforts and have a significant impact on the company's growth
• Career paths for this role may include advancing to a Director of Growth or similar position as the company continues to grow

ASSUMPTION: This role offers a unique opportunity to join a fast-growing startup and have a significant impact on its success. The ideal candidate will be comfortable working in a dynamic environment and taking on new challenges as the company grows.

📝 Sample Projects

• Developing and executing a paid acquisition strategy to drive user growth and achieve business objectives
• Managing and optimizing significant budgets across multiple platforms to maximize ROAS
• Leading experimentation and A/B testing to improve campaign performance and drive results
• Collaborating with the creative team to develop high-converting ad assets and optimize campaign performance

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, but may also bring additional skills and tools to the table.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid acquisition team currently, and how can this role help address them?
• How does Finary support the professional development and growth of its employees?
• What is the team's approach to experimentation and testing new ad angles and formats?
• How does Finary measure the success of its paid acquisition campaigns, and what KPIs are most important?
• What is the company's long-term vision for paid acquisition, and how does this role fit into that plan?

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, as well as their cultural fit with Finary's values and mission. The ideal candidate will be comfortable working in a dynamic environment and taking on new challenges as the company grows.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.