📌 Core Information
🔹 Job Title: Senior Director, Brand & Content Strategy
🔹 Company: SurveyMonkey
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10-15+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Defining and leading brand strategy across the business
- Overseeing integrated brand campaigns and content strategies
- Driving research functions to inform brand and go-to-market strategies
- Managing and developing a high-performing team
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a strategic thinker with a strong background in brand marketing and content strategy, capable of operating at both strategic and executional levels.
📋 Key Responsibilities
✅ Lead the brand strategy across the business, ensuring a clear and differentiated position in the market
✅ Oversee the development and execution of integrated brand campaigns, co-marketing initiatives, influencer activations, and sponsorships
✅ Lead the development and execution of a unified content strategy that drives awareness, engagement, and conversion
✅ Drive a research function that informs brand and go-to-market strategy, shaping messaging, media storytelling, and marketing direction
✅ Lead cross-functional brand strategy efforts in collaboration with product marketing, growth, creative, comms, and executive leadership
✅ Take smart, creative risks that help the brand cut through the noise and create emotional resonance with customers
✅ Build and manage a high-performing team spanning brand marketing, content, and research
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10-15+ years in brand strategy or related marketing leadership roles
Required Skills:
- Proven ability to define brand positioning and scale a consistent narrative across channels
- Deep understanding of modern content strategy, especially in a dual B2C and B2B business
- Experience conducting or managing both quantitative and qualitative research
- Exceptional storytelling skills - written, visual, and data-driven
- Comfort operating at both strategic and executional levels
Preferred Skills:
- Experience working in a remote or global team
- Fluency in multiple languages
ASSUMPTION: Given the remote nature of the role, experience working remotely and collaborating with global teams is a plus.
💰 Compensation & Benefits
Salary Range: $204,000 - $240,000 per year (based on the provided range and market rates for similar roles)
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- 401(k) retirement plan
- Flexible spending and health savings accounts
- Paid holidays and time off
- Employee assistance program
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The provided salary range is based on market rates for similar roles in the United States. Benefits are standard for a company of SurveyMonkey's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically survey and form creation platforms
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 1999 (as SurveyMonkey)
Company Description:
- World's most popular platform for surveys and forms, built for business and loved by users
- Combines powerful capabilities with intuitive design, serving various use cases
- Trusted by millions, from startups to Fortune 500 companies
Company Specialties:
- Survey and form creation
- Market research and data analysis
- Customer experience and employee engagement
Company Website: surveymonkey.com
ASSUMPTION: SurveyMonkey is a well-established company in the software development industry, with a strong focus on user experience and data-driven insights.
📊 Role Analysis
Career Level: Senior Director (executive-level role)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of brand marketing, content, and research professionals
Work Arrangement: Remote solely, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to shape the brand strategy and narrative of a well-known global company
- Chance to lead a high-performing team and develop their skills and careers
- Opportunity to collaborate with cross-functional teams and influence the company's overall direction
ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): United States (candidates can work from anywhere in the country)
Geographic Context:
- United States is the largest market for SurveyMonkey, with a diverse customer base
- Remote work allows for a flexible schedule and work-life balance
- Opportunity to work with global teams and collaborate across time zones
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote nature of this role offers candidates the flexibility to work from anywhere in the United States, with a focus on results and productivity rather than physical presence.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR
- In-depth interview with the CMO and other senior team members
- Final interview with the CEO or another executive
Key Assessment Areas:
- Brand strategy and positioning
- Content strategy and execution
- Research and data analysis skills
- Leadership and team management
- Cross-functional collaboration
Application Tips:
- Highlight relevant brand marketing and content strategy experience in your resume
- Prepare examples of successful brand campaigns and content strategies you've led
- Demonstrate your ability to operate at both strategic and executional levels
- Showcase your leadership and team management skills
ATS Keywords: Brand strategy, content marketing, research, storytelling, SEO, data-driven insights, cross-functional collaboration, creative risk-taking, team management, B2C marketing, B2B marketing, market research, brand positioning, integrated campaigns, thought leadership, audience research
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, creativity, and leadership skills.
🛠️ Tools & Technologies
- SurveyMonkey platform (obviously)
- Brand and content management tools (e.g., Brandfolder, Contentful)
- Research and data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Integrity
- Customer focus
- Humble confidence
- One team
Work Style:
- Collaborative and cross-functional
- Data-driven and insight-focused
- Creative and innovative
- Results-oriented and accountable
Self-Assessment Questions:
- Do you align with SurveyMonkey's core values, particularly curiosity and customer focus?
- Are you comfortable working remotely and collaborating with global teams?
- Do you thrive in a creative and innovative work environment, focusing on results and accountability?
ASSUMPTION: SurveyMonkey values a curious, collaborative, and customer-focused work environment, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand messaging across various channels and regions
- Balancing strategic thinking with day-to-day execution and team management
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
- Collaborating effectively with cross-functional teams, including product, growth, creative, and executive leadership
ASSUMPTION: These challenges are common in senior leadership roles, particularly in a remote and dynamic work environment like SurveyMonkey.
📈 Similar Roles Comparison
- This role is unique in its focus on both brand strategy and content marketing, requiring a strong background in both areas
- Unlike other senior marketing roles, this position emphasizes research and data-driven insights to inform brand and go-to-market strategies
- Career progression in this role could lead to a Chief Marketing Officer (CMO) or other senior executive positions within the company or industry
ASSUMPTION: This role is distinct in its focus on brand strategy, content marketing, and research, offering a unique opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh campaign, including messaging, visual identity, and launch strategy
- Conducting market research and audience segmentation to inform targeted content marketing campaigns
- Leading a cross-functional team to create and launch a new product or service, including brand positioning, content strategy, and go-to-market planning
ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the role, requiring strong leadership, collaboration, and execution skills.
❓ Key Questions to Ask During Interview
- Can you describe the current brand strategy and how this role will evolve it?
- How does the brand team collaborate with other departments, such as product and growth?
- What are the most significant challenges facing the brand team, and how can this role address them?
- How does SurveyMonkey support the professional development and growth of its employees?
- What is the company's long-term vision for the brand, and how does this role contribute to it?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the brand's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant brand marketing and content strategy experience
- Prepare examples of successful brand campaigns and content strategies you've led
- Demonstrate your ability to operate at both strategic and executional levels
- Showcase your leadership and team management skills
- Follow up with the hiring manager or HR one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
