📌 Core Information
🔹 Job Title: Senior Director, Brand, Naturium
🔹 Company: e.l.f. Beauty
🔹 Location: Los Angeles, CA
🔹 Job Type: Full Time
🔹 Category: Beauty, Skincare
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global brand strategies for Naturium's facial skincare, body, and lip products
- Managing marketing calendars and campaigns across paid, owned, and earned channels
- Driving US go-to-market execution and global distribution strategies
- Guiding product strategy and innovation for Naturium
- Collaborating with cross-functional teams and external agencies to bring brand vision to life
ASSUMPTION: This role requires a strategic thinker with a strong creative vision and proven leadership skills to drive Naturium's brand success globally.
📋 Key Responsibilities
✅ Developing and implementing global brand strategies for Naturium's product lines
✅ Managing marketing calendars and campaigns across multiple channels
✅ Driving US go-to-market execution and global distribution strategies
✅ Guiding product strategy and innovation for Naturium
✅ Collaborating with cross-functional teams and external agencies to execute brand vision
✅ Managing brand budget and presenting business-critical updates to leadership and board of directors
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and global market awareness to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of marketing experience, with at least 5 years in a leadership role within the beauty, skincare, or personal care industry
Required Skills:
- Proven ability to develop and execute global brand strategies
- Strong creative vision and storytelling abilities
- Global market knowledge and cultural awareness
- Digital and omni-channel marketing leadership
- Strong team leadership and cross-functional collaboration skills
- Data-driven decision-making and analytical skills
- Brand partnership and influencer strategy experience
Preferred Skills:
- Experience with beauty or skincare product development
- Fluency in additional languages
ASSUMPTION: Candidates should have a deep understanding of global beauty markets, digital marketing trends, and cross-functional team management to excel in this role.
💰 Compensation & Benefits
Salary Range: $185,000 - $200,000 per year
Benefits:
- Competitive pay
- Bonus eligibility (200% of target over the last six fiscal years)
- Equity
- Flexible time off
- Year-round half-day Fridays
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The salary range provided is based on industry standards for senior marketing roles in the beauty industry, with consideration for the role's responsibilities and required experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 201-500 employees
Founded: 2004
Company Description:
- e.l.f. Beauty is committed to inclusive, accessible, cruelty-free beauty for every eye, lip, face, and paw
- The company offers a range of beauty and skincare products under brands such as e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, and Naturium
- e.l.f. Beauty has experienced 26 consecutive quarters of net sales growth and is the #2 mass cosmetics brand in the US
Company Specialties:
- Cosmetics
- Beauty
- Cruelty-free products
- Vegan products
- Skincare
- Makeup
- Clean beauty
Company Website: www.elfbeauty.com
ASSUMPTION: e.l.f. Beauty's commitment to inclusivity, accessibility, and cruelty-free products sets it apart in the beauty industry and attracts a diverse range of customers and employees.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: Oversees two Senior Brand Managers, with plans to expand the team
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to expand the brand team and take on additional responsibilities
- Opportunities to collaborate with other brands within the e.l.f. Beauty portfolio
- Possibility to grow with the company as it continues to expand its brand offerings
ASSUMPTION: This role offers significant growth potential as e.l.f. Beauty continues to expand its brand portfolio and global presence.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days remote)
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a major global hub for the entertainment and fashion industries
- The city offers a diverse range of cultural experiences and a vibrant arts scene
- Los Angeles is home to a significant beauty and skincare industry, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week) with flexible hours and year-round half-day Fridays
ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a healthy work-life balance while still fostering collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Global brand strategy development
- Cross-functional team leadership and collaboration
- Digital and omni-channel marketing expertise
- Cultural fit and alignment with e.l.f. Beauty's values
Application Tips:
- Highlight your global brand strategy experience and successes in your resume and cover letter
- Demonstrate your understanding of the beauty and skincare industry and e.l.f. Beauty's brand portfolio
- Prepare examples of your creative vision and storytelling abilities
ATS Keywords: Global brand strategy, beauty industry, skincare, digital marketing, cross-functional team leadership, product innovation, campaign development
ASSUMPTION: e.l.f. Beauty's interview process focuses on assessing candidates' strategic thinking, creativity, and cultural fit to ensure they are the right fit for the company and the Naturium brand.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should have experience with marketing automation, social media management, project management, and data analysis tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Growth
- Positivity
- Honesty
- Curiosity
- Innovation
- Speed
- Agility
- Collaboration
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How have you demonstrated growth and innovation in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in the market or within your team?
- How do you approach collaboration and cross-functional teamwork in a fast-paced environment?
ASSUMPTION: e.l.f. Beauty values candidates who embody their core cultural values and can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a global brand strategy across multiple product lines and regions
- Balancing short-term campaign execution with long-term brand vision
- Collaborating effectively with cross-functional teams and external agencies
- Adapting to a hybrid work environment and maintaining team cohesion
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- Unlike other senior marketing roles, this position focuses on global brand strategy and go-to-market execution for a single brand within a larger portfolio
- e.l.f. Beauty's commitment to inclusivity and accessibility sets it apart from other beauty companies, offering a unique opportunity to drive brand success with a strong social mission
- This role offers significant growth potential as e.l.f. Beauty continues to expand its brand offerings and global presence
ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role and e.l.f. Beauty's brand portfolio.
📝 Sample Projects
- Developing and executing a global brand relaunch campaign for Naturium
- Launching a new Naturium product line in international markets
- Managing a cross-functional team to create and execute a US go-to-market strategy for a key Naturium product launch
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the Senior Director, Brand role at Naturium.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Naturium and e.l.f. Beauty's brand portfolio?
- What are the biggest challenges facing the Naturium brand in the next 12-24 months, and how can this role address them?
- How does e.l.f. Beauty support the growth and development of its employees, particularly in senior leadership roles?
- What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
- How does e.l.f. Beauty foster a culture of inclusivity and accessibility both internally and in its brand offerings?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, curiosity, and commitment to e.l.f. Beauty's brand mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your global brand strategy experience and successes
- Prepare examples of your creative vision and storytelling abilities for the interview
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
