Senior Director, Brand & Solutions Integrated Marketing (VIP)

📌 Core Information

🔹 Job Title: Senior Director, Brand & Solutions Integrated Marketing (VIP)

🔹 Company: Automattic

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Defining and leading integrated marketing campaigns for WordPress VIP
• Collaborating with cross-functional teams to build and launch campaigns
• Driving awareness, perception shift, engagement, and growth
• Ensuring alignment across product, partner, and GTM motions

ASSUMPTION: This role requires a strategic, creative, and collaborative mindset with a strong foundation in B2B enterprise marketing.

📋 Key Responsibilities

✅ Define and lead the roadmap for integrated brand and solutions marketing to support awareness, pipeline growth, and market leadership

✅ Align GTM strategy across Sales, Product, Customer Success, and other Automattic teams to unify messaging, positioning, and priorities

✅ Build and scale a high-impact campaign engine spanning brand, content, digital, partner, and event channels

✅ Execute full-funnel marketing with clear, audience-centric messaging that connects product value to buyer needs

✅ Champion customer storytelling to enhance credibility, grow awareness, and reinforce WordPress VIP’s enterprise leadership

✅ Collaborate with cross-functional teams to ensure campaign consistency, market relevance, and measurable results

✅ Uncover new customer acquisition, cross-sell, and upsell opportunities through bold, data-informed strategies

✅ Track and optimize campaign effectiveness with performance analytics, driving continuous improvement across the funnel

✅ Serve as an expert on best-in-class integrated, coordinated full funnel marketing across WordPress VIP and Automattic

✅ Establish advanced measurement frameworks to assess ROI and pipeline impact using CRM and analytics tools

✅ Foster a culture of accountability, collaboration, and continuous learning

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience

Experience: Several years of B2B marketing experience, with a strong focus on revenue and demand generation for enterprise or SaaS companies, particularly in complex products and solutions

Required Skills:

• Proven experience in leading and scaling global marketing programs, with measurable impact on pipeline, conversion, and revenue growth
• Extensive background in performance marketing, demand generation, and ABM, with a data-driven approach to decision-making and optimization
• Deep understanding of global markets, regional nuances, and experience adapting marketing programs for different geographies, with extensive experience in the US market
• Exceptional leadership and team-building skills, with a track record of developing and inspiring high-performance teams
• Proficiency in marketing automation, CRM, and analytics platforms
• Strong analytical, strategic, and creative problem-solving abilities, with a passion for driving results and making data-driven decisions

Preferred Skills:

• Experience with AI and LLMs in marketing
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in marketing automation, CRM, and analytics platforms is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $220,000 USD per year. Please note that salary ranges are global, regardless of location, and we pay in local currency.

Benefits:

• Open vacation policy
• Competitive benefits package (see Benefits Page for details)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is global and may vary based on location and individual contribution. Benefits are competitive and tailored to the needs of Automattic employees.

📌 Applicant Insights

🔍 Company Context

Industry: Automattic is a software development company focused on making the web a better place through its various products and services, including WordPress.com, WooCommerce, Jetpack, and WordPress VIP.

Company Size: Automattic has 1,001-5,000 employees, making it a mid-sized to large company. This size allows for diverse opportunities and a well-established infrastructure while maintaining a flexible and remote-friendly work environment.

Founded: Automattic was founded in 2005 and has since grown into a globally distributed company with more than 1,730 Automatticians in 92 countries speaking 116 different languages.

Company Description:

• Automattic is the company behind WordPress.com, WooCommerce, Jetpack, and more.
• The company is passionate about making the web a better place and believes in the power of open source.
• Automattic is a distributed company with a strong focus on diversity, equity, and inclusion.

Company Specialties:

• WordPress development and hosting
• E-commerce platforms
• Mobile apps
• Web publishing and blogging

Company Website: automattic.com

ASSUMPTION: Automattic's diverse product portfolio and global presence offer unique opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making.

Reporting Structure: The Senior Director, Brand & Solutions Integrated Marketing (VIP) will report directly to the Head of GTM Revenue Marketing and have a dotted line into the Brand & Growth team.

Work Arrangement: This is a remote-only position with a focus on US markets. Occasional travel may be required for team meetings and events.

Growth Opportunities:

• Potential to shape the brand and solutions marketing strategy for WordPress VIP and Automattic
• Chance to work with a diverse, global team and gain exposure to various aspects of the business
• Opportunity to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote with no physical office requirement

Office Location(s): N/A (remote work only)

Geographic Context:

• The United States is a large and diverse market with various regional nuances and customer needs
• Automattic's remote-friendly culture allows for flexibility in working hours and location
• The company offers an open vacation policy, providing employees with the freedom to manage their time off

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members in different time zones

ASSUMPTION: The remote work environment and flexible schedule require strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Cross-functional collaboration and communication
• Marketing expertise and industry knowledge
• Data-driven decision-making and analytics skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Automattic's products, company culture, and the role's requirements
• Showcase your ability to lead and execute integrated marketing campaigns
• Follow up after the interview with a thank-you note and any additional information that supports your application

ATS Keywords: B2B marketing, enterprise marketing, integrated campaigns, data-driven decision-making, performance marketing, demand generation, ABM, CRM, analytics, leadership, team-building, cross-functional collaboration, marketing automation

ASSUMPTION: Automattic's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role may vary based on Automattic's internal systems and the candidate's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Open
• Curious
• Kind
• Diverse
• Independent
• Committed

Work Style:

• Remote-friendly and flexible
• Collaborative and inclusive
• Data-driven and results-oriented
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with Automattic's company values, and how would you contribute to our culture?
• How comfortable are you working remotely and managing your time effectively?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: Automattic values diversity, inclusion, and open communication, and candidates should be prepared to demonstrate their fit with these aspects of the company culture.

⚠️ Potential Challenges

• Managing a remote, global team with diverse time zones and cultural backgrounds
• Balancing strategic planning with hands-on execution and tactical tasks
• Adapting marketing campaigns for different regions and customer segments
• Keeping up with the fast-paced and ever-evolving marketing landscape

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of global markets and customer needs.

📈 Similar Roles Comparison

• This role is unique in its focus on integrated brand and solutions marketing for WordPress VIP within the larger Automattic organization
• Compared to other marketing roles, this position requires a broader scope of responsibilities and a higher level of strategic decision-making
• Career progression may involve moving into a VP or C-level role within the marketing organization or transitioning into a general management or leadership position within Automattic

ASSUMPTION: This role offers a unique opportunity to shape the brand and solutions marketing strategy for WordPress VIP and gain valuable experience within a large, global organization.

📝 Sample Projects

• Developing and executing a global integrated marketing campaign to launch a new WordPress VIP feature or product
• Conducting market research and customer segmentation analysis to inform targeted marketing strategies
• Creating and implementing a performance marketing framework to optimize campaign effectiveness and ROI

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the role and the impact it can have on WordPress VIP's marketing efforts.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for WordPress VIP and Automattic?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does the team collaborate and communicate, especially in a remote work environment?
• What opportunities are there for growth and development within this role and the organization?
• How does Automattic support work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your marketing campaigns, strategies, and results
• Follow up after the interview with a thank-you note and any additional information that supports your application
• If selected, complete any required assessments or case studies to demonstrate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.