📌 Core Information
🔹 Job Title: Senior Director, Demand Generation
🔹 Company: Sitecore
🔹 Location: Boston, MA; Minneapolis, MN; Manchester, NH; Washington, DC; Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of global demand generation campaigns
- Cross-functional team management and collaboration
- Sales alignment and pipeline acceleration
- Data-driven decision making and performance optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in B2B demand generation.
📋 Key Responsibilities
✅ Own the global demand generation strategy across integrated campaigns, ABM, digital programs, and marketing analytics to drive measurable pipeline and revenue growth.
✅ Lead and grow a multi-functional team, focusing on campaign strategy and execution, funnel optimization, and analytics.
✅ Partner with sales, SDR, and marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel.
✅ Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs.
✅ Collaborate with field, content, brand, and events teams to ensure campaign consistency and relevance across channels.
✅ Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in B2B demand generation, with at least 3 years in a senior leadership role
Required Skills:
- Proven experience in B2B demand generation
- Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis
- Excellent communication and collaboration skills
- Ability to influence at all levels of the organization
Preferred Skills:
- Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration
- Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs
- Proven success driving pipeline growth and marketing-sourced revenue at scale
ASSUMPTION: Candidates with experience in B2B technology companies and a track record of driving pipeline growth are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a senior director role in B2B demand generation)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sitecore is a leading provider of agentic digital experience software, empowering iconic brands to build lifelong relationships with their customers.
Company Size: Sitecore has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Sitecore was founded in 2001 and is headquartered in San Francisco, California.
Company Description:
- Sitecore simplifies how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world.
- Their composable platform enables brands to deliver millions of meaningful, adaptive experiences every day.
- Sitecore is trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal.
Company Specialties:
- Web Content Management
- Websites
- Internet
- Portals
- Customer Engagement
- Intranets
- Multichannel Marketing
- Creating Lifetime Customers
- Marketing Automation
- Email Marketing
- Context Marketing
- Contextual Intelligence
- Omnichannel Automation
Company Website: Sitecore.com
ASSUMPTION: Sitecore's focus on intelligent, personalized digital experiences makes it an attractive employer for marketing professionals seeking to drive innovation and customer engagement.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a multi-functional team responsible for campaign strategy, execution, and analytics.
Work Arrangement: This role is on-site with remote work flexibility. The primary office locations are Boston, MA; Minneapolis, MN; Manchester, NH; Washington, DC; and Atlanta, GA.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and contribute to Sitecore's overall success
- Possibility to transition into a more strategic or executive role as the candidate's career progresses
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Sitecore's demand generation efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a mix of open and private work areas
Office Location(s): Boston, MA; Minneapolis, MN; Manchester, NH; Washington, DC; Atlanta, GA
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
- Minneapolis, MN: A growing tech market with a lower cost of living and a strong sense of community
- Manchester, NH: A smaller, tight-knit tech community with a lower cost of living and easy access to outdoor recreation
- Washington, DC: A major political and cultural hub with a diverse job market and a high cost of living
- Atlanta, GA: A bustling metropolis with a growing tech industry, a diverse population, and a moderate cost of living
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a hybrid work arrangement
ASSUMPTION: The location of this role offers candidates the opportunity to live and work in vibrant, diverse urban environments with access to a wide range of cultural, recreational, and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation with the hiring manager and other team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision making
- Leadership and team management
- Cross-functional collaboration and communication
- Sales alignment and pipeline acceleration
Application Tips:
- Highlight your experience with B2B demand generation and driving pipeline growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful demand generation campaigns
- Research Sitecore's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Demand Generation, B2B Marketing, Campaign Strategy, Analytics, Sales Alignment, Lead Generation, Funnel Optimization, Digital Marketing, Performance Measurement, Cross-Functional Leadership, Attribution Modeling, Collaboration, Data-Driven Decision Making, Pipeline Growth, Marketing Analytics, Team Leadership
ASSUMPTION: Sitecore's hiring process is designed to assess candidates' strategic thinking, analytical skills, and leadership potential, with a strong focus on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Tableau
- HubSpot
- LinkedIn Ads
- Google Ads
- Microsoft Office Suite
ASSUMPTION: This role requires proficiency in marketing automation, CRM, and analytics tools, as well as familiarity with digital advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Understanding and addressing the needs of our customers and employees
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
- Clarity: Communicating effectively and making decisions based on data and insights
- Growth: Fostering a culture of continuous learning and improvement
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Data-driven: Making decisions based on data and analytics to optimize performance
- Agile: Adapting to change and pivoting quickly to capitalize on new opportunities
- Innovative: Continuously seeking new ways to improve and disrupt the market
Self-Assessment Questions:
- How do you demonstrate empathy in your approach to demand generation and customer engagement?
- Can you provide an example of a time when you held yourself accountable for a marketing campaign's success or failure?
- How do you ensure clarity in your communication with team members, stakeholders, and external partners?
- Describe a situation where you drove growth through innovative marketing strategies or tactics
ASSUMPTION: Sitecore values candidates who embody their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a global team with members in multiple time zones and locations
- Balancing the need for strategic planning with the demands of day-to-day campaign execution
- Aligning marketing efforts with sales teams and ensuring optimal lead handoff and follow-up
- Keeping up with the latest trends and best practices in B2B demand generation and digital marketing
ASSUMPTION: These challenges require strong leadership, communication, and time management skills, as well as a deep understanding of global marketing trends and best practices.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position requires a strong focus on global campaign strategy and execution, as well as cross-functional team leadership
- Sitecore's emphasis on intelligent, personalized digital experiences sets it apart from other B2B technology companies
- This role offers significant growth potential and the opportunity to make a substantial impact on Sitecore's demand generation efforts
ASSUMPTION: Candidates should consider this role's unique requirements and the potential for growth and impact when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a global ABM campaign to target high-value accounts in multiple regions
- Optimizing the marketing funnel to improve conversion rates and accelerate pipeline velocity
- Leveraging data and analytics to identify new demand generation opportunities and refine existing campaigns
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to drive meaningful impact on Sitecore's demand generation efforts.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Sitecore's demand generation efforts and where this role fits into the overall marketing strategy?
- How does Sitecore support the growth and development of its demand generation team members?
- Can you provide an example of a time when Sitecore's demand generation team pivoted or adapted to a significant market change or challenge?
- How does Sitecore measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important to track?
- What is the typical career path for a successful demand generation professional at Sitecore?
ASSUMPTION: These questions help candidates better understand the role's context, Sitecore's demand generation strategy, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B demand generation, campaign strategy, analytics, and team leadership
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful demand generation campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
