📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: Bellevue, Washington, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
This is a senior leadership role responsible for developing and executing Freshworks' digital marketing strategy to drive customer acquisition, engagement, and revenue growth. The successful candidate will leverage data-driven insights to optimize full-funnel digital campaigns, build and manage a high-performing team, and collaborate cross-functionally to deliver measurable results.
ASSUMPTION: Based on the job title and description, this is a strategic, experienced role focused on leveraging digital marketing channels and technologies to accelerate the company's growth.
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📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies across channels like SEM, SEO, social, affiliate, display, and email.
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a talented digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey.
✅ Leverage data and analytics to define KPIs, track performance, and continuously optimize marketing strategies.
✅ Oversee the digital media budget and ensure effective allocation across channels to meet revenue goals.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report on performance metrics, business impact, and insights to drive data-driven decision-making.
ASSUMPTION: The role likely involves a mix of strategic planning, team leadership, cross-functional collaboration, and hands-on execution of digital marketing initiatives.
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🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
ASSUMPTION: The role requires a mix of hands-on digital marketing expertise, as well as strategic leadership and people management capabilities.
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💰 Compensation & Benefits
Salary Range: $228,200-$327,980 USD Base Salary + Variable Compensation
Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
Industry Comparison: The provided salary range appears to be competitive for a senior digital marketing leadership role in the Seattle/Bellevue area, based on industry data for similar positions.
ASSUMPTION: The salary range is within the expected market rate for this level of seniority and responsibilities in the SaaS/technology industry in the Pacific Northwest region.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Freshworks is a leading cloud-based software company providing CRM, customer service, and employee experience solutions to over 70,000 businesses globally.
Company Size: Freshworks is a well-established, growing technology company with a global team operating from 13 locations worldwide.
Company Stage: Freshworks is a mature, successful SaaS company that has achieved significant scale and recognition in the market.
ASSUMPTION: Freshworks is a prominent, publicly-traded SaaS provider in the customer experience and employee engagement software space.
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📊 Role Analysis
Career Level: This is a senior-level, strategic leadership role responsible for driving digital marketing and demand generation efforts.
Reporting Structure: The Senior Director will likely report to a VP or Chief Marketing Officer and oversee a team of digital marketing specialists.
Team Size/Composition: The size and composition of the direct team are not specified, but it is expected to be a mid-sized to large digital marketing function.
Growth Opportunities: This role offers significant growth opportunities for the right candidate to lead and scale a critical function within a rapidly growing SaaS company.
ASSUMPTION: This is a senior-level digital marketing leadership role with significant scope, impact, and growth potential within the organization.
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🌍 Location & Work Environment
Office Type: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday).
Geographic Context: The role is based in the Bellevue/Seattle metro area, a major technology hub with a high concentration of SaaS and software companies.
Work Schedule: The schedule is a hybrid model, with a mix of in-office and remote work.
Regional Considerations: The Seattle/Bellevue region is known for its vibrant tech community, competitive talent market, and high cost of living.
ASSUMPTION: This hybrid work model, with a mix of in-office and remote work, is becoming increasingly common for senior leadership roles in the technology industry.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring manager, cross-functional stakeholders, and the leadership team.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic vision, data-driven decision-making, team leadership skills, cross-functional collaboration abilities, and track record of driving measurable results.
Application Tips: Applicants should highlight their relevant digital marketing expertise, SaaS industry experience, and proven ability to build and lead high-performing teams. Emphasize data-driven approaches, innovation, and a customer-centric mindset.
ATS Keywords: Some key terms to include in the application are "digital acquisition," "revenue marketing," "SEO," "content marketing," "demand generation," "marketing automation," and "cross-functional collaboration."
ASSUMPTION: The interview process and application requirements are standard for a senior digital marketing leadership role in the technology industry.
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🛠️ Tools & Technologies
- Google Analytics
- SEMrush, Ahrefs, and other SEO tools
- Marketing automation platforms (e.g., Marketo, Hubspot)
- A/B testing and conversion rate optimization tools
- HTML, WordPress, and other web development technologies
ASSUMPTION: These are the core tools and technologies commonly used in a senior digital marketing role, based on the required qualifications and responsibilities.
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👔 Cultural Fit Considerations
Company Values: Freshworks is committed to creating a diverse, inclusive, and purpose-driven workplace that empowers employees to reach their full potential.
Work Style: The role requires a strategic, data-driven, and collaborative approach, with a strong focus on innovation, continuous learning, and cross-functional alignment.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, growth-oriented environment and have the ability to lead, influence, and inspire teams to deliver exceptional results.
ASSUMPTION: Freshworks likely has a dynamic, performance-driven culture that values data-informed decision-making, cross-functional collaboration, and a growth mindset.
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⚠️ Potential Challenges
The broad scope of responsibilities, including overseeing digital strategy, team management, budget allocation, and technology integration, may present a significant challenge for the successful candidate. Balancing strategic vision with hands-on execution and aligning multiple stakeholders could also require adept leadership and communication skills.
ASSUMPTION: The combination of strategic, operational, and people management responsibilities in this role may create a high-pressure, fast-paced work environment that requires exceptional multitasking and prioritization abilities.
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📈 Similar Roles Comparison
This Senior Director - Digital Acquisition and Revenue Marketing (Growth) role is similar to other senior digital marketing leadership positions, such as Vice President of Digital Marketing, Head of Growth Marketing, or Chief Digital Officer. These roles typically involve setting the strategic direction for digital marketing initiatives, optimizing the full-funnel customer journey, and driving measurable business impact through data-driven decision-making. The key differentiator for this Freshworks role is the specific focus on driving customer acquisition and revenue growth through digital channels.
ASSUMPTION: The core responsibilities and required qualifications for this role are consistent with senior digital marketing leadership positions in the technology industry.
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📝 Sample Projects
- Conducting a comprehensive audit of Freshworks' current digital marketing performance and identifying opportunities for improvement
- Developing a multi-channel digital acquisition strategy, including SEM, SEO, social media, and display advertising, to drive qualified lead generation
- Implementing marketing automation and CRM integrations to improve lead nurturing, conversion, and customer lifecycle management
- Spearheading the creation of a content marketing program to enhance brand awareness, thought leadership, and organic traffic
- Analyzing customer data and user behavior to optimize the digital customer journey and improve conversion rates
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work a Senior Director of Digital Acquisition and Revenue Marketing (Growth) would typically undertake.
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❓ Key Questions to Ask During Interview
1. What are the specific growth and revenue targets for the digital marketing team, and how will my performance be measured against those goals?
2. How does the digital marketing function currently collaborate with the sales, product, and operations teams, and what opportunities do you see for improving cross-functional alignment?
3. What are the company's plans for expanding the use of marketing technology and AI-driven solutions, and how would you approach leading that integration and adoption?
4. Can you share more about the team structure and the resources available to support the digital marketing initiatives?
5. What are the biggest digital marketing challenges the company is currently facing, and how do you envision the new Senior Director addressing them?
6. How does Freshworks foster a culture of innovation, data-driven decision-making, and continuous learning among the marketing team?
ASSUMPTION: These sample questions cover key areas of interest for a senior digital marketing leadership role and would help the candidate evaluate fit and prepare for a successful interview.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor their resume and cover letter to highlight relevant digital marketing expertise, leadership experience, and alignment with Freshworks' culture and values.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking, data-driven approach, and genuine interest in the role.
4. Research Freshworks, its products, and the competitive landscape to understand the company's position and growth opportunities.
5. Be ready to discuss specific examples of past digital marketing successes, including metrics and business impact.
6. Optimize their application for Applicant Tracking Systems (ATS) by incorporating relevant keywords from the job description.
Visual Customization Guide:
For this senior-level digital marketing role at a prominent SaaS company, the visual elements should have a modern, technology-focused aesthetic. Use clean typography, minimal iconography, and a color palette that aligns with Freshworks' branding. The overall tone should be professional yet approachable, emphasizing the strategic and innovative nature of the position.
