📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: San Mateo, California
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital acquisition and revenue marketing strategies
- Optimizing full-funnel digital campaigns to drive pipeline and revenue growth
- Building and managing a high-performing digital marketing team
- Collaborating with cross-functional teams to optimize the buyer journey
ASSUMPTION: This role requires a strategic, data-driven mindset with deep expertise in SaaS, product-led growth, and full-funnel performance marketing. It involves leading a team and working cross-functionally to drive measurable results.
📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
✅ Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign optimization, team management, and stakeholder communication. It involves both strategic planning and hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years of experience in SEO and content marketing, preferably in B2B SaaS
Required Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
Preferred Skills:
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Familiarity with marketing attribution and analytics tools (e.g., Adobe Analytics, Mixpanel)
- Knowledge of SQL and data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have a strong background in SEO and content marketing, with a proven track record of driving results in a B2B SaaS environment. They should be comfortable working with data and technology to optimize marketing strategies and campaigns.
💰 Compensation & Benefits
Salary Range: $228,200 - $327,980 USD per year (based on experience and market data)
Benefits:
- Medical, dental, and vision insurance
- Disability and life insurance
- Flexible time off and paid US holidays
- Commuter benefits and wellness benefits
- Adoption and parental leave benefits
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is based on market data for similar roles in the San Francisco Metro Area. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2010
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences.
- Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results.
- Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- and Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the software development industry, focusing on providing exceptional customer and employee experiences through their AI-driven service software.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the digital marketing team.
Work Arrangement: Hybrid (3 days on-site in San Mateo, California)
Growth Opportunities:
- Potential to grow into a VP or C-level role within the marketing organization
- Opportunities to expand the digital marketing team and take on more responsibilities
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall business success.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site)
Office Location(s): San Mateo, California
Geographic Context:
- The San Francisco Bay Area offers a vibrant tech industry, with many networking and professional development opportunities.
- The region is known for its diverse culture, mild Mediterranean climate, and numerous outdoor activities.
- San Mateo is a suburban city located about 20 miles south of San Francisco, with a population of approximately 105,000 people.
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (Tuesday-Thursday on-site)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing ample opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Chief Marketing Officer (CMO)
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management capabilities
- Communication and presentation skills
- Technical knowledge of digital marketing channels and tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing strategy and campaign optimization
- Showcase your ability to lead and manage a team, as well as collaborate with cross-functional stakeholders
- Demonstrate your understanding of the B2B SaaS industry and Freshworks' products and services
ATS Keywords: Digital Marketing, Demand Generation, SEO, Content Marketing, Data Analysis, SaaS, Product-Led Growth, Ad Operations, Stakeholder Management, Marketing Automation, A/B Testing, Conversion Rate Optimization, HTML, CMS, AI, Team Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical skills, and leadership capabilities, as well as their cultural fit with the Freshworks team.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Ahrefs
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM and marketing analytics tools (e.g., Salesforce, Adobe Analytics)
- AI and automation tools (e.g., IBM Watson, Google Cloud AI)
- HTML and CMS platforms (e.g., WordPress)
ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing tools and platforms, as well as a willingness to learn and adopt new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing results in a B2B SaaS environment?
- Are you comfortable working with data and technology to optimize marketing strategies and campaigns?
- Do you thrive in a fast-paced, collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Freshworks values candidates who are customer-centric, data-driven, innovative, collaborative, and accountable. They seek individuals who can thrive in a fast-paced, dynamic work environment and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing a team remotely and ensuring productivity and engagement
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic work environment
- Keeping up with the latest digital marketing trends and technologies
- Navigating a large, complex organization and building effective relationships with cross-functional teams
ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their strong leadership, communication, and project management skills, as well as their ability to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital acquisition and revenue marketing for a B2B SaaS company, with a strong emphasis on data-driven decision-making and team leadership.
- Compared to other marketing roles, this position requires a deeper understanding of digital marketing channels, campaign optimization, and team management.
- Career progression in this role could lead to VP or C-level positions within the marketing organization, with the potential to drive significant business growth and impact.
ASSUMPTION: This role offers a unique opportunity to drive digital marketing strategy and execution for a high-growth B2B SaaS company, with significant potential for career growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and revenue growth for a new product launch
- Optimizing a full-funnel digital campaign to improve ROI and drive pipeline growth for an existing product
- Leading a team to create and implement a content marketing strategy that aligns with the buyer journey and drives engagement and conversions
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and team-focused nature of the role, as well as the opportunity to drive significant business impact through digital marketing efforts.
❓ Key Questions to Ask During Interview
- How does Freshworks support the growth and development of its marketing team members?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Freshworks approach collaboration and communication between marketing and other departments, such as sales and product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Freshworks measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's priorities, as well as assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Freshworks' products, services, and industry trends, as well as practicing your responses to common behavioral and technical interview questions
- If selected, be prepared to present a digital marketing strategy or campaign analysis during the final interview round
- Follow up with the hiring manager within 48 hours after the final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
