📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Senior Director of Digital Acquisition and Revenue Marketing (Growth) at Freshworks, you will lead the development and execution of the company's digital marketing strategy. In this critical role, you will be responsible for driving demand generation, customer acquisition, and revenue growth through the strategic use of digital channels such as SEM, SEO, social media, email, and more. You will collaborate cross-functionally with sales, product, and operations teams to ensure alignment and deliver measurable results, while fostering a culture of innovation and data-driven decision-making.
ASSUMPTION: The original listing provides a comprehensive overview of the role's responsibilities and requirements, so no additional assumptions are necessary.
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📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across various digital channels.
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
✅ Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders.
ASSUMPTION: The original listing provides a comprehensive overview of the key responsibilities, so no additional assumptions are necessary.
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🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
ASSUMPTION: The original listing provides a clear and comprehensive overview of the required qualifications, so no additional assumptions are necessary.
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💰 Compensation & Benefits
Salary Range: $228,200 - $327,980 USD Base Salary + Variable Compensation
Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
Industry Comparison: The provided salary range appears to be competitive for a senior-level digital marketing leadership role in the San Francisco Bay Area tech industry.
ASSUMPTION: The salary range and benefits information are clearly stated in the original listing, so no additional assumptions are necessary.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Freshworks is a leading provider of cloud-based software solutions for customer relationship management (CRM), customer service, and employee management. The company serves over 70,000 businesses globally and is a prominent player in the SaaS industry.
Company Size: Freshworks is a growing technology company with a global team operating from 13 locations worldwide.
Company Stage: Freshworks is an established, growth-stage company with a track record of success and industry recognition.
ASSUMPTION: The original listing provides sufficient information about the company's industry position, size, and stage, so no additional assumptions are necessary.
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📊 Role Analysis
Career Level: This is a senior-level leadership role, requiring 10+ years of relevant experience in digital marketing and growth strategy.
Reporting Structure: The Senior Director of Digital Acquisition and Revenue Marketing will likely report to a senior marketing or growth executive, such as the Chief Marketing Officer or VP of Growth.
Team Size/Composition: The role involves leading and managing a high-performing digital marketing team, suggesting a sizable team size and scope of responsibility.
Growth Opportunities: This position offers the opportunity to drive significant growth and impact within a rapidly scaling technology company, potentially leading to further advancement.
ASSUMPTION: The original listing provides enough information to infer the career level, reporting structure, and growth potential of this role, so no additional assumptions are necessary.
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🌍 Location & Work Environment
Office Type: This is a hybrid role, requiring an in-office presence three days per week (Tuesday-Thursday).
Geographic Context: The role is based in the San Francisco Bay Area, a major tech hub with a highly competitive talent market and high cost of living.
Work Schedule: The hybrid work arrangement suggests a structured schedule with a mix of in-office and remote work.
Regional Considerations: The San Francisco Bay Area is a dynamic, fast-paced environment with a strong culture of innovation and growth in the technology industry.
ASSUMPTION: The original listing provides clear details about the work location and environment, so no additional assumptions are necessary.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring manager, team members, and potentially senior leadership. Technical assessments or case studies may also be included.
Key Assessment Areas: Employers will likely evaluate candidates' strategic thinking, data-driven decision-making, digital marketing expertise, team leadership abilities, and capacity for cross-functional collaboration.
Application Tips: To stand out, applicants should highlight their relevant experience in SaaS digital marketing, demonstrate a deep understanding of growth strategies and customer journeys, and showcase their ability to drive measurable results.
ATS Keywords: Relevant keywords to include in the application may include: "digital acquisition," "revenue marketing," "SEM," "SEO," "content marketing," "demand generation," "marketing automation," "AI," "data-driven," "cross-functional collaboration," and "team management."
ASSUMPTION: The interview and application insights are based on standard industry practices for senior-level digital marketing roles, unless otherwise specified in the original listing.
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🛠️ Tools & Technologies
The role may involve the use of the following tools and technologies:
- Google Analytics
- SEMrush, Ahrefs, and other SEO/performance analysis tools
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- A/B testing and optimization platforms
- Customer relationship management (CRM) systems
- AI-powered marketing solutions for content creation, personalization, and automation
ASSUMPTION: The tools and technologies listed are industry-standard for a senior digital marketing role, unless otherwise specified in the original listing.
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👔 Cultural Fit Considerations
Company Values: Freshworks values innovation, data-driven decision-making, and a collaborative, cross-functional approach to problem-solving. The company is committed to creating a diverse and inclusive workplace.
Work Style: The role requires a balance of strategic thinking, hands-on execution, and the ability to lead and inspire a high-performing team. A proactive, results-oriented mindset is crucial.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, growth-oriented environment, enjoy driving measurable impact, and possess the leadership skills to build and manage a digital marketing team.
ASSUMPTION: The cultural fit considerations are based on the information provided in the original listing and are typical for a senior-level role in a technology company.
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⚠️ Potential Challenges
The Senior Director of Digital Acquisition and Revenue Marketing role may face the following potential challenges:
- Maintaining alignment and coordinating effectively across multiple teams (sales, product, operations) to deliver a cohesive customer experience
- Balancing strategic planning with the need for agile, data-driven execution in a rapidly evolving digital landscape
- Scaling the digital marketing team and processes to support the company's growth ambitions
- Continuously optimizing digital campaigns and technologies to maximize ROI and impact
ASSUMPTION: The potential challenges listed are reasonable based on the responsibilities and requirements outlined in the original job description.
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📈 Similar Roles Comparison
This Senior Director of Digital Acquisition and Revenue Marketing role is similar to other senior-level digital marketing or growth leadership positions, such as:
- VP of Digital Marketing
- Head of Demand Generation
- Chief Growth Officer
- Director of Digital Acquisition
The key differences may lie in the specific focus on digital channels, the emphasis on revenue-driven marketing strategies, and the scope of managing a dedicated team. However, the core responsibilities around digital strategy, performance optimization, and cross-functional collaboration are often shared across these types of roles.
ASSUMPTION: The comparison to similar roles is based on standard industry knowledge and the information provided in the original listing.
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📝 Sample Projects
Potential projects and initiatives that the Senior Director of Digital Acquisition and Revenue Marketing may work on include:
- Developing a comprehensive digital marketing strategy to drive customer acquisition and revenue growth
- Optimizing the full-funnel digital marketing campaigns to improve lead quality and conversion rates
- Implementing an AI-powered content creation and personalization system to scale digital assets
- Overhauling the marketing technology stack to improve operational efficiency and data integration
- Launching a targeted account-based marketing (ABM) program to engage high-value prospects
- Spearheading a content marketing and SEO initiative to improve organic visibility and lead generation
ASSUMPTION: The sample projects are based on the key responsibilities outlined in the original job description and are representative of the type of work expected in this role.
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❓ Key Questions to Ask During Interview
Here are some suggested questions candidates may want to ask during the interview process:
1. Can you provide more details on the current state of the digital marketing function and the specific challenges this role is expected to address?
2. How does the digital marketing team collaborate with the sales, product, and operations teams to optimize the customer journey and drive revenue growth?
3. What marketing technologies and data analytics tools are currently in use, and what are the plans for further integration and optimization?
4. Can you share examples of successful digital marketing initiatives that have had a significant impact on the business?
5. What are the key performance metrics and KPIs that will be used to measure the success of this role, and how will progress be tracked and reported?
6. Can you describe the leadership and management style that is most effective within the company's culture?
ASSUMPTION: These questions are based on the responsibilities and qualifications outlined in the job description and are intended to help candidates evaluate the role and company fit.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Thoroughly review the job description and required qualifications to ensure a strong fit.
2. Tailor their resume and cover letter to highlight relevant digital marketing experience, data-driven achievements, and leadership skills.
3. Optimize their application for applicant tracking systems by incorporating relevant keywords from the job description.
4. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the role.
5. Research Freshworks and the San Francisco Bay Area job market to understand the company context and regional considerations.
6. Be ready to discuss their vision for driving digital growth and innovation within a fast-paced, collaborative environment.
By taking these steps, applicants can position themselves as strong, informed candidates who are well-equipped to succeed in this senior digital marketing leadership role at Freshworks.
