📌 Core Information
🔹 Job Title: Senior Director - Digital Acquisition and Revenue Marketing (Growth)
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
This is a senior leadership role responsible for developing and executing Freshworks' digital marketing strategy to drive customer acquisition, engagement, and revenue growth. The ideal candidate will have deep expertise in SaaS, product-led growth, and full-funnel performance marketing to optimize campaigns across channels like SEM, SEO, social, and more. They will build and lead a high-performing team, collaborate cross-functionally, and leverage data-driven insights to maximize the impact of digital marketing efforts.
ASSUMPTION: This is a critical role overseeing the strategic direction and day-to-day operations of Freshworks' digital marketing initiatives to support the company's growth objectives.
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📋 Key Responsibilities
✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, affiliate marketing, display, email, and account-based marketing (ABM).
✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
✅ Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
✅ Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to the inside sales team's queue.
✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders.
ASSUMPTION: The role requires a strategic, data-driven approach to digital marketing with a focus on scaling high-performing teams and optimizing the full customer journey.
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🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Skills:
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO, content strategy, local SEO, and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
- Experience with marketing automation tools, A/B testing, and conversion rate optimization
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
ASSUMPTION: The role requires extensive experience in digital marketing, specifically in SEO, content strategy, and data-driven campaign optimization.
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💰 Compensation & Benefits
Salary Range: $228,200 - $327,980 USD Base Salary + Variable Compensation
Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
Industry Comparison: The provided salary range is higher than the average for a senior-level digital marketing role in the San Francisco Bay Area, reflecting the strategic nature and importance of this position within Freshworks.
ASSUMPTION: The salary range is competitive for a senior leadership role in digital marketing at a successful SaaS company in the San Francisco region.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Freshworks is a leading provider of cloud-based customer engagement and employee experience software, serving over 70,000 companies globally.
Company Size: Freshworks has a global team operating from 13 locations worldwide.
Company Stage: Freshworks is a high-growth, publicly-traded SaaS company.
ASSUMPTION: Freshworks is a prominent and well-funded SaaS company with a strong market position in the customer experience and employee engagement software space.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Director will report to senior marketing leadership and collaborate closely with cross-functional teams.
Team Size/Composition: The role involves building and managing a high-performing digital marketing team.
Growth Opportunities: There is potential for career advancement within Freshworks' growing marketing organization.
ASSUMPTION: This is a senior-level role with significant leadership responsibilities and opportunities for career growth.
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🌍 Location & Work Environment
Office Type: Hybrid, requiring an in-office presence 3 days per week (Tuesday-Thursday).
Geographic Context: The role is based in the San Francisco Bay Area, a major technology hub with a high cost of living.
Work Schedule: The hybrid work arrangement with in-office requirements is common for senior marketing roles in the tech industry.
Regional Considerations: Applicants should be comfortable with the fast-paced, results-driven culture of the San Francisco tech ecosystem.
ASSUMPTION: The hybrid work model and Bay Area location are typical for a senior marketing role at a successful SaaS company.
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💼 Interview & Application Insights
Typical Process: The interview process may include a phone/video screening, in-person or virtual interviews with the hiring team, and potentially a skills assessment or presentation.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic vision, data-driven decision-making, team leadership abilities, and cross-functional collaboration skills.
Application Tips: Applicants should highlight their proven track record in digital marketing, particularly in SaaS and growth-focused campaigns. Emphasize achievements in driving measurable results and scaling high-performing teams.
ATS Keywords: Some key terms to include in the application: "digital marketing", "SEO", "content strategy", "demand generation", "performance marketing", "SaaS", "growth", "team management", "data-driven", "cross-functional".
ASSUMPTION: The interview process and application guidance are based on standard practices for senior marketing roles in the tech industry.
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🛠️ Tools & Technologies
- Google Analytics
- SEMrush, Ahrefs, and other SEO tools
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CMS platforms (e.g., WordPress)
- A/B testing and conversion rate optimization tools
- AI-powered marketing solutions
ASSUMPTION: Proficiency with these common digital marketing tools and technologies is expected for this role.
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👔 Cultural Fit Considerations
Company Values: Freshworks' core values likely include innovation, data-driven decision-making, cross-functional collaboration, and a focus on delighting customers and employees.
Work Style: The role requires a strategic, analytical, and execution-oriented mindset with the ability to thrive in a fast-paced, results-driven environment.
Self-Assessment: Applicants should consider if they are comfortable leading a high-performing team, driving digital marketing initiatives from strategy to execution, and working closely with cross-functional partners.
ASSUMPTION: Freshworks has a typical tech company culture focused on data, innovation, and delivering exceptional customer experiences.
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⚠️ Potential Challenges
- Balancing the strategic oversight of digital marketing initiatives with hands-on execution and team management
- Aligning multiple stakeholders (sales, product, operations) to optimize the customer journey and drive revenue growth
- Keeping up with the rapid pace of change in digital marketing and adopting new technologies to enhance operational efficiency
ASSUMPTION: The role may involve managing a significant workload, navigating cross-functional collaboration, and continuously adapting to industry changes.
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📈 Similar Roles Comparison
This Senior Director role is comparable to other senior-level digital marketing positions, such as VP of Digital Marketing, Head of Growth Marketing, or Chief Marketing Officer, in the SaaS industry. The key differentiators are the specific focus on digital acquisition and revenue-driving initiatives, as well as the leadership responsibilities for building and managing a high-performing team.
ASSUMPTION: This is a senior-level digital marketing leadership role with a strong emphasis on growth, optimization, and team management.
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📝 Sample Projects
- Develop a comprehensive digital marketing strategy to drive customer acquisition, engagement, and revenue growth across channels
- Implement advanced SEO and content marketing initiatives to improve organic visibility and lead generation
- Design and execute full-funnel digital campaigns, optimizing for conversion rates and ROI
- Leverage marketing automation and AI-powered tools to enhance operational efficiency and scalability
- Analyze campaign performance data to identify insights and optimize marketing tactics
- Collaborate with the sales and product teams to align the buyer's journey and nurture high-quality leads
ASSUMPTION: These sample projects are representative of the key responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. How does this role align with Freshworks' overall growth and marketing strategy?
2. Can you provide more details on the digital marketing team's structure, existing capabilities, and areas for improvement?
3. What are the key metrics and KPIs that will be used to measure the success of this role?
4. How does Freshworks foster a culture of innovation and continuous learning within the marketing organization?
5. What are the biggest opportunities and challenges you foresee for the Senior Director of Digital Acquisition and Revenue Marketing?
6. How does this role collaborate with other teams (sales, product, operations) to drive customer acquisition and revenue growth?
ASSUMPTION: These questions are designed to help the candidate better understand the strategic context, team dynamics, and areas of focus for this role.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Carefully review the job description and required qualifications to ensure a strong fit
- Tailor their resume and cover letter to highlight their relevant experience and achievements in digital marketing, especially in the SaaS industry
- Research Freshworks, its products, and its competitive position to demonstrate industry knowledge and understanding of the company's goals
- Prepare thoughtful questions to ask during the interview that show their strategic thinking and interest in the role
- Be ready to provide concrete examples of how they have led high-performing teams and delivered measurable results through digital marketing initiatives
- Optimize their application for relevant applicant tracking systems (ATS) by incorporating the suggested keywords
By following these steps, applicants can present themselves as compelling candidates who are well-suited for this senior-level digital marketing leadership role at Freshworks.
