Senior Director, EMEA Field Marketing

📌 Core Information

🔹 Job Title: Senior Director, EMEA Field Marketing

🔹 Company: FICO

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: March 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading a team to develop and execute region-specific marketing programs
• Defining field marketing strategy and ensuring alignment with sales and overall marketing objectives
• Building and maintaining partnerships with EMEA Sales leadership team
• Identifying growth opportunities for FICO within the context of the fiscal sales plan
• Participating in industry conferences and trade shows to drive lead generation and maximize ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of complex selling environments in the B2B technology world.

📋 Key Responsibilities

✅ Determine the fiscal-year account-based marketing (ABM) and demand strategy, model plans and resource allocations, and design a plan to support the sales deployment models and business go-to-market strategies leveraged in each of the supported sub-regions.

✅ Own marketing targets for the region within the allocated marketing budget.

✅ Build and maintain partnership with the EMEA Sales leadership team, becoming an integral part of the EMEA Leadership Team.

✅ Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy.

✅ Work with global field marketing teams to identify and align on key priorities.

✅ Interlock with regional field sales leaders to ensure ongoing agreement on priorities, making adjustments to accommodate changing market conditions and emerging opportunities.

✅ Create and support a culture of segmentation and testing to continuously enhance the efficiency and effectiveness of field marketing programs developed for each sales deployment model.

✅ Evaluate, select, and manage vendors that contribute to local field marketing programs.

✅ Ensure all field marketing programs comply with local data privacy regulations.

✅ Strategically build the plan for the region including account-based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation programs such as nurture tracks.

✅ Develop strategy for participating in industry conferences and trade shows.

✅ Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed.

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred or equivalent commercial gained experience.

Experience: Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment. Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline. Proven track record of developing world class marketing teams in a high growth environment.

Required Skills:

• Expertise in using metrics and marketing performance measurement
• Deep knowledge of complex selling environments in the B2B technology world
• Proven track record of developing world class marketing teams in a high growth environment
• Maturity and skill in working with senior executives, customers, and sales teams to align on goals and work through business challenges
• Creative skills in both communications and problem solving
• Knowledge and experience in building demand marketing plans
• Excellent verbal, written communication, and presentation skills

Preferred Skills:

• Experience working with global field marketing teams
• Familiarity with FICO’s brand positioning, product offerings, and product development roadmap
• Experience working with sales deployment models and business go-to-market strategies

ASSUMPTION: Candidates with experience in account-based marketing (ABM), lead generation campaigns, and marketing automation programs will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per year (Estimated based on industry standards for a Senior Director role in London)

Benefits:

• Competitive compensation
• Benefits
• Rewards programs
• Work/life balance
• Employee resource groups
• Social events

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on predictive analytics and decision management tools and applications

Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration

Founded: 1956, with a rich history and extensive experience in the analytics and software development fields

Company Description:

• FICO is an analytics company helping businesses make better decisions that drive higher levels of growth and success
• FICO’s solutions include predictive analytics, decision management tools and applications, scores, consultancy, and enterprise software
• FICO helps businesses in various industries, including financial services, insurance, telecommunications, health care, and retail

Company Specialties:

• Predictive Analytics
• Decision Management Tools and Applications
• Scores
• Consultancy
• B2B Enterprise Software
• Enterprise Software
• Decision Technology
• Enterprise Fraud
• Cyber security
• Fraud Detection
• Loan origination software
• Applied Intelligence and AI

Company Website: www.fico.com

ASSUMPTION: FICO’s extensive experience and broad range of solutions make it a strong and stable employer, offering numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior Director, indicating a high-level, strategic role with significant responsibility and influence

Reporting Structure: This role reports directly to the SVP of Global Marketing and leads a team of field marketers and sales development representatives

Work Arrangement: Remote OK, with flexibility for remote work and the opportunity to work from one of FICO’s global offices

Growth Opportunities:

• Potential to grow into a global marketing leadership role, as FICO continues to expand its presence in international markets
• Opportunities to work on high-impact projects and initiatives, driving significant business growth and success
• Chance to develop and mentor a team of field marketers, fostering a culture of growth and development within the organization

ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: FICO’s London office is a modern, collaborative workspace, with a mix of open-plan and private offices

Office Location(s): Cottons Centre, Hays Lane, London, SE1 2QP, GB

Geographic Context:

• London is a major global hub for the technology and finance industries, providing ample opportunities for networking and collaboration
• The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
• London has a temperate maritime climate, with mild winters and warm summers

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and a results-driven work environment

ASSUMPTION: FICO’s London office provides a modern, collaborative work environment, with ample opportunities for professional growth and development in a dynamic global city.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• First-round interview with the hiring manager or a member of the marketing leadership team
• Second-round interview with additional members of the marketing leadership team or other relevant stakeholders
• Final-round interview with the SVP of Global Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Knowledge of the B2B technology industry and relevant marketing trends
• Alignment with FICO’s company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to account-based marketing (ABM), lead generation campaigns, and marketing automation programs
• Demonstrate your understanding of FICO’s brand positioning, product offerings, and product development roadmap

ATS Keywords: Account-Based Marketing, Demand Generation, Marketing Strategy, Team Leadership, B2B Technology, Marketing Performance Measurement, Complex Selling Environments

ASSUMPTION: FICO’s interview process is designed to assess candidates’ strategic thinking, leadership, and communication skills, as well as their alignment with the company’s values and culture.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) systems (e.g., Salesforce)
• Account-based marketing (ABM) platforms (e.g., Engagio, Demandbase)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required, but candidates with experience using them will be well-positioned for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act Like an Owner: Take personal responsibility for driving results and making decisions that contribute to the company’s success
• Delight Our Customers: Focus on understanding and meeting the needs of our customers, both internal and external
• Earn the Respect of Others: Build strong, collaborative relationships with colleagues, customers, and partners by demonstrating integrity, expertise, and a commitment to excellence

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration and knowledge sharing
• Results-driven, with a strong emphasis on performance metrics and continuous improvement
• Innovative and adaptable, with a willingness to embrace change and take calculated risks

Self-Assessment Questions:

• Do you have experience working in a complex, matrixed organization, and can you effectively navigate and influence stakeholders at various levels?
• Are you comfortable working in a fast-paced, dynamic environment, and can you adapt to changing priorities and market conditions?
• Do you have a proven track record of developing and executing successful marketing strategies, and can you demonstrate measurable results and ROI?

ASSUMPTION: FICO’s company values and work style emphasize collaboration, results-driven performance, and a commitment to excellence, providing a strong foundation for a positive and productive work environment.

⚠️ Potential Challenges

• Managing a team across multiple time zones and geographic regions
• Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
• Navigating a complex, matrixed organization with multiple stakeholders and competing priorities
• Adapting to changing market conditions and emerging opportunities in a dynamic industry

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on the EMEA region and the opportunity to build and lead a high-performing field marketing team
• Compared to other senior marketing roles, this position offers a high degree of strategic influence and the opportunity to drive significant business impact
• Career progression in this role could lead to global marketing leadership positions, as FICO continues to expand its international presence

ASSUMPTION: This role offers a unique combination of strategic influence, team leadership, and the opportunity to drive significant business impact in a dynamic and growing industry.

📝 Sample Projects

• Developing and executing a successful account-based marketing (ABM) strategy for a key customer segment in the EMEA region
• Launching a new product or service offering in the EMEA market, driving awareness and adoption through targeted marketing campaigns
• Conducting a comprehensive review of FICO’s marketing technology stack and implementing improvements to enhance efficiency and effectiveness

ASSUMPTION: These sample projects illustrate the strategic, high-impact nature of the work required in this role, as well as the opportunity to drive significant business growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the current state of FICO’s field marketing efforts in the EMEA region, and what are the key priorities for this role in the first 90 days?
• How does the EMEA field marketing team collaborate with other marketing functions, such as product marketing and demand generation, to ensure alignment and maximize impact?
• What are the key challenges facing the EMEA field marketing team, and how can this role help address them?
• How does FICO support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement in this role?
• What is the company’s approach to remote work, and how does it support the needs of employees working from home or in different time zones?

ASSUMPTION: These questions are designed to provide insight into the specific challenges and opportunities facing the EMEA field marketing team, as well as FICO’s approach to professional development and remote work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in account-based marketing (ABM), lead generation campaigns, and marketing automation programs
• Prepare for your interviews by researching FICO’s brand positioning, product offerings, and product development roadmap, as well as the company’s values and culture
• If selected for a final-round interview, be prepared to present a strategic marketing plan for a hypothetical business challenge or opportunity
• Follow up with the hiring manager or HR representative within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.