📌 Core Information
🔹 Job Title: Senior Director, Field Marketing, EMEA
🔹 Company: Anaplan
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Go-to-Market demand strategy at the theatre, field, and partner level
- Building strategic relationships with sales, marketing, and partner teams to generate awareness and demand
- Driving new sales and cross-selling within the existing customer base
- Managing a team and budget to achieve revenue growth targets
- Representing marketing in quarterly business reviews and creating revised strategic plans for the region
ASSUMPTION: This role requires a strategic mindset and the ability to execute tactically, with a focus on driving sales pipeline creation and progression.
📋 Key Responsibilities
✅ Primary focus centered on sales pipeline creation and pipeline progression through to closed won bookings
✅ Act as a strategic link between marketing, EMEA sales teams, and global go-to-market teams
✅ Orchestrate critical initiatives across Go-to-Market teams, requiring defining and leading cross-functional teams
✅ Define and size target markets and specific GTM strategies
✅ Own and define important metrics and goals in alignment to the sales growth strategy
✅ Partner with senior sales leadership to identify, build, and implement global and regional Demand Generation Strategy and Execution, inclusive of digital marketing strategy across the EMEA theatre
✅ Resolve appropriate marketing strategies for campaign effectiveness
✅ Work closely with the regional partner/channel team to develop partner marketing plans for growth and scale
✅ Collaborate with Sales Development Representatives responsible for inbound and outbound marketing to develop leads and drive early-stage pipeline creation
✅ Lead existing team while building a versatile team in the longer term as the business continues to meet targets and scale
✅ Significant budget management, ensuring spend remains on track and return on investment is tracked to ensure support of the overall revenue growth targets
✅ Responsible for representing the marketing function during the quarterly business reviews, key business insights, and creating revised strategic plans for the region
ASSUMPTION: This role requires a strong understanding of field and demand generation strategies, with a focus on driving sales growth and managing a team to achieve targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in field and demand generation, with a focus in software/technology in EMEA
Required Skills:
- Proven experience in field and demand generation, with a focus on software/technology in EMEA
- Strong experience in marketing B2B software into enterprise-level clientele
- Strong digital, ABM, field, and partner marketing background with demonstrable success orchestrating an integrated marketing approach in EMEA
- Experience developing and successfully implementing 'Go to Market' strategies in EMEA
- Demonstrates sophisticated leadership skills with experience scaling teams as well as marketing activities
Preferred Skills:
- Ability to think strategically and execute tactically, with a desire and ability to live in the detail and bring structure, rigor, and scale to your team
- Natural collaborator in approach to establishing relationships, seeking the input of senior colleagues and team members alike
- Ability to solve complex problems and critically think through challenges at speed
- Ability to create, build, and cultivate sophisticated relationships at all levels, both internally and externally
ASSUMPTION: Candidates with a strong background in field and demand generation, coupled with leadership skills and experience in developing Go-to-Market strategies, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per year (Based on industry standards for a Senior Director role in London)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional development and growth
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2006
Company Description:
- Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment
- The platform intelligently surfaces key insights, enabling businesses to make the right decisions, right now
- Anaplan serves over 2,400 customers, including 25 of the Fortune 100
Company Specialties:
- Planning
- Forecasting
- Modeling
- Supply Chain Planning
- Sales Performance Management
- S&OP
- Workforce Planning
- GTM Planning
- Merchandise Financial Planning
- and Integrated Business Planning
Company Website: https://www.anaplan.com/
ASSUMPTION: Anaplan is a well-established company in the software development industry, with a strong focus on providing a platform for scenario planning and analysis to optimize decision-making.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to lead and mentor team members, driving professional development
- Chance to work on high-impact projects and initiatives, driving business growth
ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally, as well as the chance to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with on-site work as needed)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a thriving business environment
- The city is home to numerous multinational corporations and startups
- London offers a diverse range of cultural, social, and recreational opportunities
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager or a panel of stakeholders
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Experience in field and demand generation, with a focus on software/technology in EMEA
- Ability to work collaboratively and build relationships across teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with field and demand generation strategies, as well as your ability to drive sales growth and manage a team
- Research Anaplan's platform and industry position to demonstrate your understanding of the company and its offerings
ATS Keywords: Field Marketing, Demand Generation, Go to Market Strategy, Pipeline Creation, Sales Growth, Team Management, Leadership, Collaboration, Strategic Thinking, Problem Solving
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and experience in field and demand generation, with a strong emphasis on driving sales growth and managing a team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Anaplan's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One Anaplan
Work Style:
- Strategic and tactical mindset
- Collaborative and inclusive approach
- Focus on driving results and achieving targets
- Ability to work in a dynamic, fast-paced environment
Self-Assessment Questions:
- How do your leadership skills align with Anaplan's collaborative and accountable work style?
- How have you successfully executed field and demand generation strategies in a software/technology company in EMEA?
- How do you approach building and maintaining relationships with internal and external stakeholders to drive sales growth?
ASSUMPTION: Candidates who align with Anaplan's company values and work style, and who have a proven track record in field and demand generation, will be most successful in this role.
⚠️ Potential Challenges
- Managing a team and budget to achieve revenue growth targets in a dynamic and fast-paced environment
- Balancing remote work and on-site collaboration to maintain productivity and team cohesion
- Navigating a large and complex organization to build strategic relationships and drive sales growth
- Adapting to changes in the market and competitive landscape, requiring continuous innovation and adaptation of go-to-market strategies
ASSUMPTION: The challenges associated with this role require a strategic and adaptable mindset, as well as strong leadership and team management skills to drive success.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on driving sales pipeline creation and progression, with a strong emphasis on field and demand generation strategies
- Compared to other senior marketing roles, this position requires a more strategic and tactical mindset, with a focus on driving results and achieving targets
- Career progression in this role may follow a path into senior marketing leadership or other strategic roles within the organization
ASSUMPTION: This role offers unique opportunities for growth and development, as well as the chance to make a significant impact on the company's success, compared to other marketing roles in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the EMEA region
- Collaborating with sales and partner teams to create targeted campaigns and events to drive demand and pipeline creation
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: The specific projects required for this role may vary depending on Anaplan's current initiatives and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into Anaplan's broader marketing strategy, and how can I contribute to its success?
- What are the key priorities for the first 90 days in this role, and how can I quickly make an impact?
- How does Anaplan support the professional development and growth of its marketing team members?
- What are the key challenges facing the marketing department, and how can I help address them?
- How does Anaplan approach collaboration and communication across its global marketing teams?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on field and demand generation strategies, sales growth, and team management
- Prepare for the interview by researching Anaplan's platform and industry position, as well as your own experiences and accomplishments
- Follow up with the hiring manager or HR team after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
