📌 Core Information
🔹 Job Title: Senior Director, Growth Solutions
🔹 Company: Unlock Health
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through new business development and account expansion
- Selling performance marketing and paid digital solutions to hospitals and health systems
- Collaborating with internal teams to develop impactful proposals and optimize campaign strategies
- Serving as a brand ambassador and thought leader for Unlock Health
- Building and maintaining strong client relationships
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a proven track record in digital marketing sales to succeed.
📋 Key Responsibilities
✅ Lead Generation & Business Development: Identify and target potential clients, utilizing a mix of inbound and outbound strategies to prospect, generate leads, and build a solid sales pipeline.
✅ Sales Strategy & Planning: Develop and execute tailored sales strategies to meet individual and company-wide sales goals, aligning offerings with client objectives and developing proposals that showcase the benefits of performance marketing and paid digital solutions.
✅ Consultative Sales & Solutions: Conduct deep dives into clients’ business needs and challenges, presenting customized solutions that leverage performance marketing tactics to drive ROI and achieve client goals.
✅ Sales Presentations & Negotiations: Lead presentations to executives and other stakeholders, demonstrating the impact and ROI of paid digital marketing campaigns, and negotiating campaign budgets and length.
✅ Reporting & Performance Metrics: Provide regular reporting to senior management on sales performance, client acquisition, and campaign outcomes, using analytics to adjust strategies, forecast sales, and optimize results.
✅ Client Relationship Management: Build and maintain strong, long-term relationships with key decision-makers at client organizations, positioning yourself as a trusted advisor who understands the client’s business goals and can deliver measurable results through Unlock Health’s solutions.
✅ Collaboration with Internal Teams: Work closely with revenue office and other internal teams to develop impactful proposals and optimize campaign strategies, managing and organizing client campaign and project details for handoff to the internal account teams in a timely and effective manner.
✅ Thought Leadership & Brand Ambassador: Serve as Unlock Health brand ambassador and thought leader, sharing best practices to the larger industry and promoting Unlock Health’s performance marketing team, products, and services.
✅ Client Retention & Growth: Assist in developing, growing, and maintaining accounts to help generate revenue, expand relationships within the client’s organization, and find new opportunities to introduce additional services and products.
ASSUMPTION: This role requires a high level of autonomy and self-motivation, with the ability to work independently and manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of proven experience in selling digital advertising solutions, with a strong focus on performance marketing and paid digital solutions such as SEM (PPC), Display and Programmatic, and Paid Social Media
Required Skills:
- Excellent consultative selling skills, with the ability to understand client needs and tailor digital solutions accordingly
- Proven ability to negotiate and close sales in a competitive environment
- Strong communication and presentation skills, with the ability to communicate the value of paid digital solutions to executives
- Proficiency in CRM systems (e.g., Salesforce, HubSpot) and digital marketing platforms
- Ability to thrive in a fast-paced, target-driven environment, with strong organizational skills and a disciplined work ethic
- Ability to learn new reporting systems and software as required
Preferred Skills:
- Experience working in the healthcare industry
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, Unlock Health values relevant experience and skills over formal education. Candidates with equivalent experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for senior sales executives in digital marketing)
Benefits:
- Competitive Salary
- Health, Dental and Vision Benefit Packages
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior sales executives in digital marketing. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specifically focused on healthcare marketing and advertising
Company Size: Medium (201-500 employees), offering a collaborative and dynamic work environment with ample opportunities for growth and learning
Founded: 2023, with a mission to break down walls that have existed for decades in healthcare marketing and advertising
Company Description:
- Unlock Health combines the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health
- The "super agency" approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology
- Unlock Health is reshaping the future of healthcare marketing by bringing together top talent in the industry
Company Specialties:
- Marketing
- Healthcare Marketing
- Healthcare Advertising
- Healthcare Digital Marketing
- SEM
- Hospital Marketing
- Hospital Digital Marketing
- Hospital Advertising
- Advertising
- Paid Social
- Issues Management
- Growth Marketing
- Healthcare Growth Marketing
- Digital Health
- Digital Transformation
- Patient Acquisition
- Patient Retention
- Physician Marketing
Company Website: https://www.unlockhealthnow.com
ASSUMPTION: Unlock Health's focus on healthcare marketing and advertising provides a unique opportunity for candidates interested in the healthcare industry and digital marketing.
📊 Role Analysis
Career Level: Senior-level position, offering the opportunity to drive revenue growth and make a significant impact on the company's success
Reporting Structure: Reports directly to the VP, Growth Solutions
Work Arrangement: Remote solely, with flexibility for hybrid or on-site work as needed
Growth Opportunities:
- Potential to advance to a VP or executive-level role within the growth solutions team
- Opportunities to expand responsibilities and lead a team as the company grows
- Chance to shape the company's growth strategy and contribute to its overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with the option for hybrid or on-site work as needed
Office Location(s): Nashville, TN (headquarters), with remote employees across the United States
Geographic Context:
- Unlock Health's remote work environment offers flexibility and the opportunity to work from anywhere in the United States
- The company's headquarters in Nashville, TN, provides a vibrant and dynamic work environment, with access to numerous amenities and cultural attractions
- Unlock Health's focus on healthcare marketing and advertising provides the opportunity to work on meaningful projects that impact the healthcare industry
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a focus on results rather than hours worked
ASSUMPTION: Unlock Health's remote work environment offers a high degree of flexibility and the opportunity to work from anywhere in the United States, with the option for on-site or hybrid work as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager (VP, Growth Solutions)
- In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team
- Final interview with the CEO or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales skills and experience
- Industry knowledge and understanding of healthcare marketing and advertising
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Unlock Health's values
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Unlock Health and the healthcare marketing industry to demonstrate your knowledge and enthusiasm for the role
- Be prepared to discuss your sales strategy and approach to growing Unlock Health's client base
ATS Keywords: Senior Sales Executive, Performance Marketing, Digital Solutions, SEM, PPC, Programmatic, Display, Paid Social, Consultative Selling, Negotiation, Communication, Presentation Skills, CRM Systems, Digital Marketing, Client Relationship Management, Lead Generation
ASSUMPTION: Unlock Health's interview process is designed to assess the candidate's sales skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Unlock Health uses industry-standard tools and technologies to support its sales and marketing efforts, with a focus on efficiency and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We do the right thing, always
- Collaboration: We work together to achieve greatness
- Expertise: We are experts in our field
- Innovation: We embrace change and continuous improvement
- Results-driven: We focus on outcomes and deliver value
Work Style:
- Remote-friendly and flexible work arrangements
- Focus on results and outcomes rather than hours worked
- Collaborative and supportive team environment
- Fast-paced and dynamic work environment
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you have a proven track record in selling digital advertising solutions, with a strong focus on performance marketing and paid digital solutions?
- Are you comfortable working in a remote or hybrid work environment, with a high degree of autonomy and self-motivation?
- Do you align with Unlock Health's values and work style, and are you excited about the opportunity to contribute to the company's success?
ASSUMPTION: Unlock Health's values and work style are designed to foster a collaborative, innovative, and results-driven work environment, with a focus on integrity and expertise.
⚠️ Potential Challenges
- Managing a high volume of leads and opportunities, with a focus on prioritizing and closing high-value deals
- Navigating a competitive sales environment and building relationships with key decision-makers
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous learning and improvement
- Balancing the demands of a remote work environment with the need for regular communication and collaboration with internal teams
ASSUMPTION: Unlock Health's fast-paced and dynamic work environment, combined with the demands of a remote work environment, may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Unlock Health focuses exclusively on the healthcare industry, providing a unique opportunity for candidates interested in healthcare marketing and advertising
- Unlock Health's "super agency" approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology
- Career paths within Unlock Health may vary depending on the candidate's skills, experience, and interests, with opportunities for growth and advancement within the company
ASSUMPTION: Unlock Health's unique focus on the healthcare industry and its "super agency" approach set it apart from traditional advertising agencies, offering a unique opportunity for candidates interested in healthcare marketing and advertising.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to drive patient acquisition for a major healthcare system
- Collaborating with internal teams to create a comprehensive marketing strategy for a new healthcare product launch, including digital advertising, content marketing, and public relations
- Conducting a competitive analysis of the digital advertising landscape for a specific healthcare service line, and developing a strategic plan to optimize market share and revenue growth
ASSUMPTION: Unlock Health's focus on the healthcare industry and its "super agency" approach provide a wide range of project opportunities for candidates with diverse skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role contributes to its success?
- How does Unlock Health support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support remote employees?
- How does Unlock Health measure the success of its sales and marketing efforts, and how does this role contribute to those metrics?
- What is the company's culture like, and how does it foster collaboration and innovation?
ASSUMPTION: Unlock Health's interview process is designed to assess the candidate's sales skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Unlock Health and the healthcare marketing industry to demonstrate your knowledge and enthusiasm for the role
- Be prepared to discuss your sales strategy and approach to growing Unlock Health's client base
- Follow up with the hiring manager (VP, Growth Solutions) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
