📌 Core Information
🔹 Job Title: Senior Director, Head of GTM and Digital Product Marketing
🔹 Company: Alcon
🔹 Location: Fort Worth, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development of comprehensive go-to-market strategies for Alcon's Vision Care Digital Health team.
- Collaborating with cross-functional teams to ensure impactful marketing efforts and successful product launches.
- Utilizing market research, customer insights, and competitive analysis to drive strategic marketing campaigns.
- Overseeing the development of marketing assets and promotional materials in partnership with agency experts.
- Managing strategic partnerships in the area of digital and technology to expand and enhance the platform.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with diverse teams to drive marketing success in the digital health industry.
📋 Key Responsibilities
✅ Lead the development of comprehensive go-to-market strategies that harmonize with global Vision Care Commercial teams and Franchise and Digital strategy.
✅ Craft and execute innovative and results-driven marketing campaigns, programs, and initiatives for market launches and updates.
✅ Work closely with Franchise and/or Commercial teams to define commercial models for digital products and platform, including revenue, pricing strategies, cost-of-goods-sold (COGS), and contract execution.
✅ Supervise the development of marketing assets in partnership with agency experts, upholding brand consistency across all marketing channels and touchpoints.
✅ Lead strategic partnerships in the area of digital and technology to further expand and enhance the platform. Management of 3rd-party relationships and development of mutually beneficial business models.
✅ Collaborate closely with regional downstream sales and marketing teams to drive lead generation and demand creation initiatives across diverse channels.
✅ Lead and contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution.
✅ Stay at the forefront of market trends, customer needs, and the competitive landscape through ongoing market research and analysis. Utilize data and insights strategically to inform marketing strategies and drive data-driven decisions.
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and data-driven decision-making to ensure successful marketing campaigns and product launches.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, engineering, or a related field (master’s degree preferred)
Experience: 7+ years of experience in marketing and/or go-to-market roles, preferably with experience with emerging initiatives within digital innovation.
Required Skills:
- Proven experience in marketing management, with a focus on go-to-market strategies and execution.
- Strong knowledge of marketing principles, strategies, and tactics across various channels.
- Demonstrated success in developing and executing successful marketing campaigns.
- Excellent analytical and problem-solving skills with the ability to leverage data and insights to drive decision-making.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Strong leadership qualities and a proactive, self-motivated mindset.
- Excellent written and verbal communication skills with the ability to create engaging content and present ideas effectively.
- Passion for the digital health industry and a drive to make a positive impact on healthcare.
Preferred Skills:
- Experience in the eye care or digital health industry.
- Familiarity with marketing automation tools and platforms.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with experience in the eye care or digital health industry may have a competitive advantage in understanding the market and customer needs.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a senior director role in marketing with 10+ years of experience in the Fort Worth, Texas area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Alcon products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alcon is a global leader in eye care, offering a wide array of eye care and eye health offerings, including contact lenses, intraocular lenses, and surgical equipment.
Company Size: Alcon has around 25 employees, providing a close-knit and collaborative work environment.
Founded: Alcon was founded in 1945 and has since grown into a global company with a strong presence in the eye care industry.
Company Description:
- Alcon is committed to innovating and delivering life-changing vision products that enable people to see brilliantly.
- The company offers a wide range of eye care products and solutions, from contact lenses and intraocular lenses to surgical equipment and digital health solutions.
- Alcon is dedicated to improving the lives of patients by providing high-quality, innovative products and supporting medical professionals with exceptional service and support.
Company Specialties:
- Contact lenses
- Intraocular lenses
- Surgical equipment
- Digital health solutions
Company Website: http://www.cibavision.de
ASSUMPTION: Alcon's focus on innovation and improving the lives of patients makes it an attractive employer for individuals passionate about making a positive impact on healthcare.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Vice President of Vision Care Digital Health and oversees a team of marketing professionals.
Work Arrangement: This is an on-site role based in Fort Worth, Texas, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within Alcon's global organization.
- Chance to work on cutting-edge digital health solutions and contribute to the company's innovation efforts.
- Opportunity to develop leadership skills and mentor team members.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and digital health.
🌍 Location & Work Environment
Office Type: Alcon's office in Fort Worth, Texas, is a modern and collaborative workspace designed to foster innovation and productivity.
Office Location(s): 1 Industriering, Großwallstadt, BY 63868, DE
Geographic Context:
- Fort Worth is the 15th-largest city in the United States and offers a diverse cultural scene, with numerous museums, theaters, and music venues.
- The city is also home to several Fortune 500 companies and provides ample job opportunities in various industries.
- Fort Worth has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: The work schedule for this role is typically Monday through Friday, with occasional flexibility for remote work or overtime as needed.
ASSUMPTION: Fort Worth's vibrant cultural scene and diverse job market make it an attractive location for professionals seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative.
- In-depth behavioral interview with the hiring manager and/or other team members.
- Final interview with the Vice President of Vision Care Digital Health.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and interpersonal skills.
- Leadership and team management abilities.
- Industry knowledge and passion for digital health.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, go-to-market strategies, and digital health industry knowledge.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Be ready to discuss your understanding of the eye care industry and Alcon's products and services.
ATS Keywords: Go-to-Market Strategies, Marketing Management, Digital Innovation, Market Research, Customer Insights, Competitive Analysis, Campaign Development, Analytical Skills, Communication Skills, Interpersonal Skills, Leadership, Project Management, Content Creation, Sales Enablement, Demand Generation, Strategic Partnerships
ASSUMPTION: Alcon's hiring process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge, with a focus on finding the best fit for the company's culture and marketing team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation tools, CRM software, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have a proven track record of driving marketing success in a dynamic industry?
ASSUMPTION: Candidates who align with Alcon's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment may require strong leadership and communication skills.
- Working with cross-functional teams and stakeholders may present challenges in coordinating efforts and maintaining alignment with overall business objectives.
- Keeping up with industry trends and competitive landscape may require continuous learning and adaptation.
- Occasional travel may be required for industry events, conferences, or meetings with strategic partners.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on go-to-market strategies and digital product marketing within the eye care industry.
- Compared to other marketing roles, this position requires a strong understanding of digital health and a strategic mindset to drive marketing success in a dynamic industry.
- Career progression in this role may lead to opportunities in marketing leadership, digital health, or other areas within Alcon's global organization.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and digital health in the eye care industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital health product launch.
- Conducting market research and competitive analysis to inform marketing strategies and campaign development.
- Managing strategic partnerships with technology companies to expand and enhance the digital health platform.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the opportunity to drive marketing success in the digital health industry.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Vision Care Digital Health team?
- How does this role contribute to Alcon's overall business objectives and growth strategy?
- What are the most significant challenges facing the eye care industry, and how can this role address them?
- What opportunities exist for professional development and growth within this role and the company?
- How does Alcon support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, go-to-market strategies, and digital health industry knowledge.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Be ready to discuss your understanding of the eye care industry and Alcon's products and services.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
