📌 Core Information
🔹 Job Title: Senior Director, Head of GTM and Digital Product Marketing
🔹 Company: Alcon
🔹 Location: Fort Worth, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing Go-To-Market (GTM) strategies for digital health products
- Collaborating with cross-functional teams to ensure unified and impactful marketing efforts
- Crafting and executing innovative marketing campaigns and programs
- Managing budgets and optimizing resources to realize desired outcomes
- Staying at the forefront of market trends and competitive landscapes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both marketing principles and the digital health industry.
📋 Key Responsibilities
✅ Lead the development of comprehensive go-to-market strategies that align with global Surgical Commercial teams, Business Franchises, and Digital strategy
✅ Craft and execute innovative and results-driven marketing campaigns, programs, and initiatives for the first market launch
✅ Define commercial models for digital products and platform, including revenue, pricing strategies, cost-of-goods-sold (COGS), and contract execution
✅ Create and/or supervise the development of marketing assets in partnership with agency experts, upholding brand consistency across all marketing channels and touchpoints
✅ Lead strategic partnerships in the digital and technology domains to further expand and enhance the platform
✅ Collaborate closely with regional downstream sales and marketing teams to drive lead generation and demand creation initiatives across diverse channels
✅ Lead and contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution
✅ Stay at the forefront of market trends, customer needs, and the competitive landscape through ongoing market research and analysis
✅ Take charge of managing the budget, deploying resources strategically, and optimizing spend to realize desired outcomes
ASSUMPTION: This role involves a high level of cross-functional collaboration, requiring strong communication and interpersonal skills to influence stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, engineering, or a related field (master’s degree preferred)
Experience: 7+ years of experience in marketing and/or go-to-market roles, preferably within the healthcare industry and/or digital health space
Required Skills:
- Proven experience in marketing management, with a focus on go-to-market strategies and execution
- Strong knowledge of marketing principles, strategies, and tactics across various channels
- Demonstrated success in developing and executing successful marketing campaigns
- Excellent analytical and problem-solving skills with the ability to leverage data and insights to drive decision-making
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Strong leadership qualities and a proactive, self-motivated mindset
- Excellent written and verbal communication skills with the ability to create engaging content and present ideas effectively
- Passion for the digital health industry and a drive to make a positive impact on healthcare
Preferred Skills:
- Experience in the pharmaceutical or medical device industry
- Familiarity with digital health products and platforms
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, experience in the pharmaceutical or medical device industry may be beneficial for understanding the regulatory environment and competitive landscape.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a senior marketing role in the healthcare industry with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with the possibility of flexible hours and remote work for certain tasks
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Alcon operates in the pharmaceutical manufacturing industry, focusing on eye care products and solutions
Company Size: Alcon is a large, global company with over 25,000 employees worldwide, providing a diverse and dynamic work environment
Founded: Alcon was founded in 1945 and has since grown into a leading global eye care company
Company Description:
- Alcon is dedicated to innovating life-changing vision products and solutions
- The company offers a wide array of eye care and eye health offerings, treating the entire eye at each stage of life
- Alcon is committed to improving the quality of life by enhancing sight and eliminating preventable blindness
Company Specialties:
- Eye care products and solutions
- Surgical and vision care products
- Digital health and technology
Company Website: http://www.cibavision.de
ASSUMPTION: Alcon's focus on innovation and improving lives makes it an attractive employer for candidates seeking to make a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: Senior Director roles typically report directly to the Vice President or Chief Marketing Officer and oversee multiple teams or functions
Reporting Structure: This role may report to the Vice President of Marketing or a similar executive within the organization
Work Arrangement: This role is primarily on-site, with the possibility of flexible hours and remote work for certain tasks
Growth Opportunities:
- Potential to advance to a Vice President or Chief Marketing Officer role
- Opportunities to lead cross-functional teams and mentor junior team members
- Chance to gain experience in the digital health space and contribute to cutting-edge technology
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the healthcare industry.
🌍 Location & Work Environment
Office Type: Alcon's Fort Worth office is a modern, professional environment with collaborative workspaces
Office Location(s): Fort Worth - Main
Geographic Context:
- Fort Worth is the 13th-largest city in the United States and the fifth-largest city in the state of Texas
- The city is known for its rich history, vibrant culture, and diverse economy
- Fort Worth offers a high quality of life, with numerous parks, museums, and entertainment options
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with the possibility of flexible hours and remote work for certain tasks
ASSUMPTION: Fort Worth provides a dynamic and engaging work environment, with a diverse range of cultural and recreational opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing or a similar executive
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and leadership
- Analytical and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Alcon's products and competitors to demonstrate your industry knowledge
ATS Keywords: Go-To-Market, Marketing Management, Market Research, Customer Insights, Competitive Analysis, Commercial Planning, Demand Generation, Product Launch, Analytical Skills, Communication Skills, Interpersonal Skills, Leadership, Digital Health, Project Management, Budget Management, Collaboration
ASSUMPTION: Alcon's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Alcon prioritizes the needs and well-being of patients above all else
- Innovation: The company fosters a culture of creativity and continuous improvement
- Collaboration: Alcon encourages teamwork and cross-functional collaboration
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute long-term plans
- Data-driven: Candidates should be comfortable using data and analytics to inform decision-making
- Adaptable: The ideal candidate will be able to thrive in a dynamic and evolving work environment
Self-Assessment Questions:
- How do you stay up-to-date with market trends and customer needs in the digital health space?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach developing and executing go-to-market strategies for new products or services?
ASSUMPTION: Alcon values candidates who are passionate about improving lives through innovative eye care solutions and who can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing a complex go-to-market strategy across multiple teams and regions
- Balancing the need for innovation with the constraints of a large, global organization
- Adapting to a dynamic and evolving digital health landscape
- Ensuring consistent branding and messaging across diverse marketing channels and touchpoints
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on go-to-market strategy and digital product marketing
- Within the healthcare industry, this role is similar to a Senior Marketing Manager or Director of Marketing position, with a focus on digital health products
- Career progression in this role may lead to vice president or chief marketing officer positions within the organization or related industries
ASSUMPTION: This role offers a unique blend of marketing and digital health experience, providing a strong foundation for career growth within the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital health product launch
- Conducting market research to identify customer needs and preferences in the digital health space
- Collaborating with cross-functional teams to create and execute a successful product launch campaign
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring strong leadership and marketing skills.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Alcon's digital health products, and how this role fits into that strategy?
- How does Alcon support the professional development and growth of its marketing team members?
- Can you provide an example of a time when Alcon successfully pivoted its marketing strategy in response to market trends or customer feedback?
- How does Alcon measure the success of its marketing campaigns and initiatives, and how does this role contribute to those efforts?
- What is the expected timeline for the first product launch under this role, and what key milestones are anticipated along the way?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to Alcon's marketing efforts effectively.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Alcon's products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
