📌 Core Information
🔹 Job Title: Senior Director, Head of GTM and Digital Product Marketing
🔹 Company: Alcon
🔹 Location: Fort Worth, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing Go-To-Market (GTM) strategies for digital health products
- Collaborating with cross-functional teams to ensure unified and impactful marketing efforts
- Crafting and executing innovative marketing campaigns and programs
- Managing budgets and optimizing spend to realize desired outcomes
- Driving demand generation initiatives across diverse channels
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital health and marketing principles.
📋 Key Responsibilities
✅ Lead the development of comprehensive go-to-market strategies and collaborate with cross-functional teams to ensure impactful marketing efforts
✅ Craft and execute innovative and results-driven marketing campaigns, programs, and initiatives for product launches
✅ Define commercial models for digital products and platform, including revenue, pricing strategies, cost-of-goods-sold (COGS), and contract execution
✅ Create and/or supervise the development of marketing assets in partnership with agency experts, upholding brand consistency across all marketing channels and touchpoints
✅ Lead strategic partnerships in the digital and technology domains to further expand and enhance the platform
✅ Collaborate closely with regional downstream sales and marketing teams to drive lead generation and demand creation initiatives across diverse channels
✅ Lead and contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution
✅ Stay at the forefront of market trends, customer needs, and the competitive landscape through ongoing market research and analysis
✅ Take charge of managing the budget, deploying resources strategically, and optimizing spend to realize desired outcomes
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, engineering, or a related field (master’s degree preferred)
Experience: 7+ years of experience in marketing and/or go-to-market roles, preferably within the healthcare industry and/or digital health space
Required Skills:
- Proven experience in marketing management, with a focus on go-to-market strategies and execution
- Strong knowledge of marketing principles, strategies, and tactics across various channels
- Demonstrated success in developing and executing successful marketing campaigns
- Excellent analytical and problem-solving skills with the ability to leverage data and insights to drive decision-making
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Strong leadership qualities and a proactive, self-motivated mindset
- Excellent written and verbal communication skills with the ability to create engaging content and present ideas effectively
- Passion for the digital health industry and a drive to make a positive impact on healthcare
Preferred Skills:
- Experience in the eye care or medical device industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of digital health trends will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing role in Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Alcon products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project needs
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alcon is a global leader in eye care, offering a wide array of products and services to enhance vision and improve eye health. The company operates in the competitive and dynamic healthcare industry, focusing on surgical and vision care products.
Company Size: Alcon is a large corporation with over 25,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Alcon was founded in 1945 and has since grown to become a subsidiary of Novartis, a multinational pharmaceutical company.
Company Description:
- Alcon is committed to leading the world in innovating life-changing vision products
- The company offers a wide range of eye care products, including contact lenses, intraocular lenses, and surgical equipment
- Alcon is dedicated to improving the lives of patients by providing high-quality, innovative products and services
Company Specialties:
- Surgical equipment and devices
- Contact lenses and lens care products
- Eye care pharmaceuticals
- Eye health and vision care services
Company Website: alcon.com
ASSUMPTION: Alcon's extensive product portfolio and global presence provide applicants with diverse career opportunities and exposure to various aspects of the eye care industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Vice President of Marketing and Digital Health. The role is part of the expanded Surgical Digital Health team and is responsible for defining and executing Go-To-Market (GTM) strategies for digital health products.
Reporting Structure: The Senior Director, Head of GTM and Digital Product Marketing will report directly to the Vice President of Marketing and Digital Health and will collaborate with cross-functional teams, including product management, sales, operations, regional marketing, and other franchise businesses.
Work Arrangement: This role is on-site, with travel required approximately 15% of the time, including international travel to offshore hub locations.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within Alcon's marketing and digital health teams
- The role's focus on digital health products provides exposure to cutting-edge technology and emerging trends in the eye care industry
- Collaboration with cross-functional teams offers opportunities to develop skills in various aspects of the business
ASSUMPTION: This role presents significant growth opportunities for the right candidate, both within the marketing department and across Alcon's broader organization.
🌍 Location & Work Environment
Office Type: Alcon's Fort Worth office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Fort Worth - Main
Geographic Context:
- Fort Worth is the fifth-largest city in Texas and the 13th-largest city in the United States
- The city offers a diverse range of cultural, recreational, and entertainment options, as well as a thriving arts scene
- Fort Worth is part of the Dallas-Fort Worth metropolitan area, providing easy access to major transportation hubs and a large talent pool
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for project needs. The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Fort Worth's vibrant and growing economy, combined with Alcon's modern work environment, provides an attractive setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the marketing team
- Final interview with the Vice President of Marketing and Digital Health
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and campaign development experience
- Collaboration and communication abilities
- Leadership and management skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and go-to-market experience, as well as your understanding of the digital health industry
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Demonstrate your ability to think strategically and collaborate effectively with cross-functional teams
ATS Keywords: Go-To-Market Strategies, Marketing Management, Market Research, Data Analysis, Communication Skills, Leadership, Digital Marketing, Campaign Development, Strategic Planning, Collaboration, Problem-Solving, Brand Management, Sales Enablement, Demand Generation, Budget Management, Customer Insights
ASSUMPTION: Alcon's application process is designed to assess candidates' strategic thinking, marketing expertise, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with common marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Alcon is committed to improving the lives of patients by providing high-quality, innovative products and services
- Innovation: The company fosters a culture of innovation and continuous improvement
- Collaboration: Alcon encourages cross-functional collaboration and teamwork to drive success
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute long-term plans
- Data-driven: Candidates should be comfortable using data and insights to inform decision-making
- Collaborative: The role involves working closely with cross-functional teams, requiring strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable using data and insights to inform strategic decision-making?
- Do you thrive in a collaborative, cross-functional work environment?
ASSUMPTION: Candidates who align with Alcon's patient-centric focus, value innovation and collaboration, and possess a strategic, data-driven, and collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and collaboration, which may present challenges for candidates who prefer more structured or independent work environments
- The role may require occasional overtime or weekend work to meet project deadlines, which could impact work-life balance
- The competitive and dynamic nature of the healthcare industry may present challenges in keeping up with market trends and customer needs
- The role involves working with cross-functional teams, which may require navigating different priorities and perspectives
ASSUMPTION: Candidates who are comfortable with strategic decision-making, adaptable to changing priorities, and skilled in cross-functional collaboration will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on Go-To-Market strategies for digital health products within the eye care industry
- Compared to traditional marketing roles, this position places a greater emphasis on strategic planning, data-driven decision-making, and collaboration with cross-functional teams
- Career progression in this role may lead to opportunities in digital health product management, marketing leadership, or other senior-level positions within Alcon
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the digital health industry.
📝 Sample Projects
- Developing and executing a comprehensive Go-To-Market strategy for a new digital health product launch
- Conducting market research and analysis to inform marketing strategies and product development
- Managing a team of marketing professionals to execute a large-scale product launch campaign
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role and provide insight into the types of initiatives candidates may be expected to lead.
❓ Key Questions to Ask During Interview
- Can you describe the current Go-To-Market strategies for Alcon's digital health products, and how this role would contribute to their evolution?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure a unified and impactful approach to marketing efforts?
- What are the key priorities for this role in the first 90 days, and how would my work align with the broader goals of the marketing and digital health teams?
- How does Alcon support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to provide insight into the strategic direction of the role, the collaborative work environment, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Alcon careers portal
- Tailor your resume and cover letter to highlight your marketing and go-to-market experience, as well as your understanding of the digital health industry
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Demonstrate your ability to think strategically and collaborate effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
