Senior Director, Integrated Brand Marketing - James Allen

📌 Core Information

🔹 Job Title: Senior Director, Integrated Brand Marketing - James Allen

🔹 Company: James Allen

🔹 Location: New York, United States

🔹 Job Type: Full-Time, Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading brand marketing strategies to increase brand awareness, customer engagement, and revenue
• Crafting and overseeing brand messaging and storytelling across all marketing channels
• Planning and executing multi-channel marketing campaigns, including digital, social media, influencer partnerships, public relations, and experiential activations
• Collaborating with cross-functional teams to develop marketing initiatives that resonate with target audiences and drive measurable results
• Monitoring and analyzing brand performance metrics to provide actionable recommendations and adjust strategies as needed

ASSUMPTION: This role requires a strategic and creative thinker with a strong background in brand marketing and a deep understanding of consumer behavior and data-driven insights.

📋 Key Responsibilities

✅ Lead the development and implementation of comprehensive, customer-obsessed brand marketing strategies that increase brand awareness, customer engagement, and revenue by deeply understanding consumer needs and behaviors.

✅ Craft and oversee brand messaging and storytelling across all marketing channels to ensure consistency and alignment with the company’s vision and values, leveraging data-driven insights to resonate with target audiences.

✅ Plan and execute multi-channel marketing campaigns, including digital, social media, influencer partnerships, public relations, and experiential activations, driving both short-term and long-term growth through a data-informed approach that prioritizes customer touchpoints.

✅ Collaborate with creative, product, merchandising, and media teams to develop marketing initiatives that are rooted in customer understanding and data analytics, ensuring they resonate with target audiences and drive measurable results.

✅ Lead with data and analytics, using customer insights, market research, and performance metrics to refine and optimize brand strategies, ensuring all marketing efforts are data-driven and aligned with evolving consumer trends and preferences.

✅ Identify, negotiate, and manage strategic partnerships and brand collaborations that enhance market presence and create value for the brand, informed by data on audience overlap and potential customer acquisition.

✅ Monitor and analyze brand performance metrics, competitive trends, and market insights to provide actionable recommendations and adjust strategies as needed, maintaining a constant pulse on customer feedback and data signals.

✅ Align brand marketing efforts with broader business objectives, working closely with senior leadership to support key company priorities and growth targets, demonstrating the impact of data-driven, customer-centric strategies on overall business outcomes.

✅ Champion a culture of innovation and creativity within the marketing team, fostering a collaborative, high-performance environment that prioritizes customer understanding and the use of data to inform decision-making.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis to develop and execute effective brand marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.

Required Skills:

• Proven track record of successfully executing integrated marketing campaigns that drive significant brand growth and customer loyalty.
• Deep understanding of consumer behavior, audience segmentation, and the development of impactful brand strategies.
• Extensive experience with social media, influencer marketing, PR, and digital advertising strategies.
• Strong analytical skills, with the ability to interpret data and optimize marketing strategies for better performance and ROI.
• Exceptional collaboration skills, with experience leading cross-functional teams to deliver integrated marketing initiatives.
• Excellent communication, leadership, and storytelling abilities, with the capacity to inspire and influence internal and external stakeholders.

Preferred Skills:

• Experience with luxury or jewelry brands.
• Fluency in multiple languages.

ASSUMPTION: Candidates with a strong background in brand marketing, a deep understanding of consumer behavior, and exceptional leadership skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $210,000 per year. Final pay rate shall be determined and is based on experience and qualifications.

Benefits:

• Paid time off
• Medical, Dental, Vision, and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Working Hours: Full-time, with a flexible hybrid work arrangement (on-site and remote).

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final pay rate will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: James Allen is a prominent online jewelry retailer specializing in engagement rings and fine jewelry, with a strong focus on customer service, transparency, and education.

Company Size: James Allen has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: James Allen was founded in 2006, with over a decade of experience in the online jewelry retail space.

Company Description:

• James Allen is known for its pioneering 360° HD imaging technology, empowering customers to meticulously view diamonds and settings from every angle.
• The company offers a wide array of customizable options, including natural and lab-grown diamonds, diverse metal choices, and unique ring designs, catering to a broad spectrum of preferences and budgets.
• James Allen is committed to providing high-quality diamonds and a vast selection at highly competitive prices through its innovative online platform.

Company Specialties:

• Engagement rings
• Fine jewelry
• Customizable options
• 360° HD imaging technology
• Online jewelry retail

Company Website: http://www.jamesallen.com

ASSUMPTION: James Allen's focus on customer service, transparency, and education sets it apart in the competitive online jewelry retail market.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in brand marketing.

Reporting Structure: The Senior Director of Integrated Brand Marketing will report directly to the Chief Marketing Officer (CMO) and oversee a team of marketing professionals.

Work Arrangement: This role offers a flexible hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential career progression into a VP or CMO role, depending on company growth and performance.
• Opportunities to lead and mentor junior marketing team members, fostering professional development.
• Chance to work on high-impact projects and campaigns, driving significant brand growth and customer engagement.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's brand and overall success.

🌍 Location & Work Environment

Office Type: James Allen's headquarters is located in New York, NY, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 135 W 50th St, New York, NY 10020, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
• The city's fast-paced environment may require employees to manage their time effectively and prioritize tasks efficiently.
• New York City has a competitive job market, with many opportunities for professional growth and development.

Work Schedule: Full-time, with a flexible hybrid work arrangement (on-site and remote).

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to enjoy the benefits of working from home while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager (CMO) to discuss the candidate's experience, skills, and strategic approach to brand marketing.
• Final interview with senior leadership to assess the candidate's fit within the company's executive team.

Key Assessment Areas:

• Strategic thinking and brand marketing expertise.
• Data-driven decision-making and analytical skills.
• Leadership and team management abilities.
• Cultural fit and alignment with James Allen's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience, strategic thinking, and data-driven approach.
• Prepare for behavioral interview questions that focus on your experience leading brand marketing campaigns and driving measurable results.
• Be ready to discuss your understanding of the jewelry industry, consumer behavior, and market trends.

ATS Keywords: Brand Marketing, Integrated Marketing Campaigns, Consumer Behavior, Audience Segmentation, Social Media, Influencer Marketing, Public Relations, Digital Advertising, Data Analysis, Collaboration, Leadership, Storytelling, Market Research, Customer Engagement, Strategic Partnerships, Brand Positioning

ASSUMPTION: James Allen's interview process is designed to assess candidates' strategic thinking, brand marketing expertise, and cultural fit, ensuring they are the right fit for the company's executive team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with industry-standard marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: James Allen prioritizes customer service, transparency, and education in all aspects of its business.
• Innovative: The company continually invests in technology and marketing strategies to improve the customer experience and drive growth.
• Collaborative: James Allen fosters a collaborative work environment, encouraging team members to work together to achieve common goals.

Work Style:

• Data-driven: James Allen makes decisions based on data and analytics, ensuring that marketing efforts are optimized for performance and ROI.
• Strategic: The company values strategic thinking and encourages employees to develop and execute innovative marketing campaigns.
• Adaptable: James Allen is open to new ideas and encourages employees to think outside the box and challenge the status quo.

Self-Assessment Questions:

• Do you have a proven track record of driving significant brand growth and customer loyalty through integrated marketing campaigns?
• Are you comfortable working in a fast-paced, data-driven environment and making data-informed decisions?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to deliver integrated marketing initiatives?

ASSUMPTION: Candidates who align with James Allen's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team of marketing professionals with diverse skills and backgrounds.
• Balancing short-term campaign goals with long-term brand strategy objectives.
• Adapting to changes in consumer behavior, market trends, and competitive landscapes.
• Ensuring consistent brand messaging and storytelling across all marketing channels and touchpoints.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a data-driven approach to brand marketing.

📈 Similar Roles Comparison

• Unlike traditional retail roles, this position focuses on integrated brand marketing and digital customer engagement.
• James Allen's commitment to customer service, transparency, and education sets it apart from competitors in the online jewelry retail space.
• This role offers significant growth opportunities, with the potential to make a substantial impact on the company's brand and overall success.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the company's brand marketing objectives.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product line, driving both short-term sales and long-term brand awareness.
• Conducting market research to identify emerging consumer trends and adjusting brand strategy to capitalize on new opportunities.
• Managing strategic partnerships and brand collaborations to enhance market presence and create value for the James Allen brand.

ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to succeed in this role and drive meaningful brand growth.

❓ Key Questions to Ask During Interview

• How does James Allen differentiate itself from other online jewelry retailers, and how can this role contribute to maintaining that competitive advantage?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into that structure?
• How does James Allen approach data-driven decision-making, and what tools and resources are available to support this approach?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does James Allen support the professional development and growth of its marketing team members?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its brand marketing objectives, while also providing valuable insights into the work environment and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/tY1p8wkWcpt7rwMReFe286/hybrid-senior-director%2C-integrated-brand-marketing---james-allen-in-new-york-at-james-allen
• Tailor your resume and cover letter to highlight your brand marketing experience, strategic thinking, and data-driven approach.
• Prepare for behavioral interview questions that focus on your experience leading brand marketing campaigns and driving measurable results.
• Research James Allen's brand, products, and market position to demonstrate your understanding of the company and its competitive landscape.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.