Senior Director, International Marketing

📌 Core Information

🔹 Job Title: Senior Director, International Marketing

🔹 Company: Rag & Bone

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing international marketing strategies
• Leading market entry and expansion strategies in priority regions
• Overseeing localization of brand messaging and campaigns
• Managing global media planning and buying
• Analyzing market trends and customer insights

ASSUMPTION: This role requires a strategic mindset, cross-cultural sensitivity, and hands-on execution. The ideal candidate will have deep experience in global fashion or retail marketing and a strong understanding of regional consumer behavior.

📋 Key Responsibilities

✅ Develop and implement international marketing strategies aligned with the brand’s overall vision and business goals

✅ Lead market entry and expansion strategies in priority regions (e.g., Europe, Asia-Pacific, Middle East, Latin America)

✅ Oversee the localization of brand messaging, campaigns, and creative assets to ensure cultural relevance and resonance

✅ Collaborate with regional teams, distributors, and retail partners to align marketing activities and optimize performance

✅ Manage global media planning and buying across digital, social, print, and experiential platforms

✅ Analyze market trends, customer insights, and competitor activity to inform strategic decisions

✅ Oversee the creation and execution of global influencer, celebrity, and PR campaigns

✅ Manage and mentor a team of regional marketing managers and external agencies

✅ Establish KPIs, track campaign performance, and report ROI to senior leadership

✅ Represent the brand at key industry events, trade shows, and global activations

ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, communication, and cross-functional collaboration skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred

Experience: 10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry

Required Skills:

• Proven success in developing and executing marketing strategies across multiple international markets
• Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances
• Experience managing multi-million-dollar budgets and global marketing campaigns
• Exceptional leadership, communication, and cross-functional collaboration skills
• Fluency in English; additional language skills are a plus
• Willingness to travel internationally up to 30% of the time

Preferred Skills:

• Experience working with global teams and stakeholders
• Familiarity with the rag & bone brand and its values

ASSUMPTION: Candidates should have a proven track record in international marketing and a strong understanding of the global fashion or retail industry.

💰 Compensation & Benefits

Salary Range: $180,000 - $210,000 per year

Benefits:

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a senior director role in international marketing within the fashion or retail industry in New York City.

📌 Applicant Insights

🔍 Company Context

Industry: Rag & Bone operates in the competitive retail apparel and fashion industry, focusing on premium denim and casual wear.

Company Size: Rag & Bone is a mid-sized company with 201-500 employees, providing an environment where employees can have a significant impact on the brand’s success.

Founded: Rag & Bone was founded in 2002 in New York City, with a commitment to uncompromising ideals and originality.

Company Description:

• Rag & Bone is known for its easy elegance, combining classic British tailoring with American workwear and New York originality.
• The brand prides itself on its commitment to quality, authenticity, and community.
• Rag & Bone fosters an inclusive environment that encourages employee connection and empowers individuals to have a voice in shaping the brand’s future.

Company Specialties:

• Premium denim and casual wear
• Global retail expansion
• International marketing and branding

Company Website: ragandbone.com

ASSUMPTION: Rag & Bone’s commitment to quality, authenticity, and community sets it apart in the competitive retail apparel and fashion industry.

📊 Role Analysis

Career Level: Senior Director, International Marketing is a senior-level role with significant strategic and operational responsibilities.

Reporting Structure: The Senior Director, International Marketing will report directly to the Chief Marketing Officer or another senior executive within the marketing department.

Work Arrangement: This role is on-site, with a willingness to travel internationally up to 30% of the time.

Growth Opportunities:

• Potential career progression into a Chief Marketing Officer or global marketing leadership role
• Expanding the brand’s global footprint and market share
• Developing and implementing innovative marketing strategies to drive brand awareness and sales

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the brand’s global success.

🌍 Location & Work Environment

Office Type: Rag & Bone’s headquarters is located in a bustling, creative neighborhood in New York City, providing a vibrant and energetic work environment.

Office Location(s): 425 W 13th St, New York, NY 10014, US

Geographic Context:

• New York City is a major global hub for fashion, retail, and marketing industries.
• The city offers a diverse and multicultural environment, with a wide range of cultural attractions, dining options, and entertainment venues.
• New York City is known for its fast-paced and dynamic work environment, with a strong emphasis on innovation and creativity.

Work Schedule: Full-time, typically 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines or attend global events.

ASSUMPTION: Rag & Bone’s New York City headquarters provides an exciting and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth behavioral and situational interviews with the hiring manager and other senior marketing team members
• Final interviews with senior leadership, including the Chief Marketing Officer or another senior executive
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-cultural sensitivity and understanding of regional market dynamics
• Leadership and team management skills
• Communication and collaboration skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your international marketing experience and relevant skills for this role.
• Provide specific examples of your experience working with global teams, managing international marketing campaigns, and driving brand awareness and sales in multiple regions.
• Demonstrate your understanding of Rag & Bone’s brand values and commitment to quality, authenticity, and community.
• Prepare for behavioral and situational interview questions that focus on your strategic thinking, leadership, and cross-cultural communication skills.

ATS Keywords: International Marketing, Global Brand Strategy, Market Entry, Regional Marketing, Campaign Management, Media Planning, Influencer Marketing, PR Campaigns, Team Leadership, Cross-Cultural Communication, Market Analysis, Consumer Behavior, Fashion Industry, Retail Marketing

ASSUMPTION: Rag & Bone’s interview process is designed to assess candidates’ strategic thinking, leadership, and cross-cultural communication skills, as well as their understanding of the global fashion and retail industries.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Global market intelligence and data analytics tools (e.g., Euromonitor, Mintel, Nielsen)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Candidates should have experience working with a wide range of marketing, data analytics, and project management tools to effectively manage global marketing campaigns and teams.

👔 Cultural Fit Considerations

Company Values:

• Be a Good Human: Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear: Innovate, solve problems.
• Own Every Decision: Work together, get results.
• Quality Matters: Not only with product but we see it in our people.
• Make St Happen: Be disciplined, be competitive.

Work Style:

• Dynamic and fast-paced, with a strong emphasis on innovation and creativity
• Collaborative and team-oriented, with a focus on cross-functional communication and collaboration
• Results-driven, with a commitment to delivering high-quality work and achieving measurable outcomes
• Adaptable and flexible, with a willingness to take on new challenges and learn from failures

Self-Assessment Questions:

• Do you align with Rag & Bone’s commitment to diversity, equitability, and inclusivity?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on innovation and creativity?
• Do you have experience working with global teams and stakeholders, and navigating cross-cultural dynamics?
• Are you results-driven, with a commitment to delivering high-quality work and achieving measurable outcomes?
• Are you adaptable and flexible, with a willingness to take on new challenges and learn from failures?

ASSUMPTION: Rag & Bone’s culture values originality, authenticity, and community, with a strong emphasis on innovation, collaboration, and results-driven work.

⚠️ Potential Challenges

• Managing a global team with diverse cultural backgrounds and time zones
• Navigating regional market dynamics and consumer behaviors
• Balancing strategic thinking and hands-on execution in a fast-paced and dynamic work environment
• Meeting or exceeding KPIs and ROI expectations for global marketing campaigns
• Adapting to changes in the global fashion and retail industries, as well as shifts in consumer behavior and market trends

ASSUMPTION: The Senior Director, International Marketing role presents unique challenges and opportunities for growth and development, requiring a strong strategic mindset, cross-cultural sensitivity, and adaptability.

📈 Similar Roles Comparison

• Unlike other international marketing roles, this position focuses on the premium denim and casual wear sector, with a strong emphasis on brand authenticity and community.
• Rag & Bone’s commitment to quality, authenticity, and community sets it apart from other retail apparel and fashion brands, with a unique focus on originality and innovation.
• Career progression in this role may involve expanding Rag & Bone’s global footprint, driving brand awareness and sales, and developing innovative marketing strategies.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Rag & Bone’s global success, with a strong focus on brand authenticity, community, and innovation.

📝 Sample Projects

• Developing and executing a global influencer marketing campaign to drive brand awareness and engagement in priority regions
• Analyzing market trends and consumer insights to inform strategic decisions and optimize marketing performance in key markets
• Managing a global team to deliver on-time and on-budget marketing campaigns that meet or exceed KPIs and ROI expectations

ASSUMPTION: These sample projects illustrate the strategic, cross-cultural, and hands-on execution aspects of the Senior Director, International Marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the company’s global expansion plans and how this role contributes to those goals?
• How does Rag & Bone support work-life balance for employees, particularly those in international roles?
• What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
• How does Rag & Bone foster a culture of innovation and creativity, and how can I contribute to that environment?
• What are the most significant challenges facing the international marketing team, and how can I help address them?

ASSUMPTION: Asking these questions demonstrates your interest in Rag & Bone’s global expansion plans, work-life balance, and cultural values, as well as your commitment to driving brand success and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your international marketing experience and relevant skills for this role.
• Prepare for behavioral and situational interview questions that focus on your strategic thinking, leadership, and cross-cultural communication skills.
• Research Rag & Bone’s brand values, commitment to quality, authenticity, and community, and be prepared to discuss how your experience and skills align with these principles.
• Follow up with the hiring manager or HR department within one week of your initial application to express your interest in the role and confirm receipt of your materials.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.