Senior Director, Marketing & Digital Strategy

📌 Core Information

🔹 Job Title: Senior Director, Marketing & Digital Strategy

🔹 Company: StepStone Hospitality Inc

🔹 Location: Providence, RI, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Hospitality, Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing, content strategy, and overall marketing efforts for a portfolio of 30 hotels and the home office
• Driving brand awareness, guest engagement, and revenue growth through innovative digital campaigns and content initiatives
• Collaborating with internal teams and external partners to ensure successful execution of integrated marketing campaigns
• Analyzing digital performance data and optimizing campaigns to achieve optimal results
• Keeping up-to-date with the latest digital marketing trends and tools

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive results in a dynamic and growing hospitality environment.

📋 Key Responsibilities

✅ Brand Liaison & Account Management: Leverage in-depth knowledge of major hotel brands to develop and execute brand-aligned marketing strategies while maintaining strong partnerships with market managers to drive performance and maximize visibility across distribution channels.

✅ Digital Strategy & Execution: Lead the development and implementation of comprehensive digital marketing strategies for all applicable properties, ensuring alignment with overall business goals and brand identity.

✅ Content Creation & Management: Oversee the creation, curation, and management of compelling content across multiple digital channels, ensuring content is aligned with brand messaging and resonates with target audiences.

[Continue with all responsibilities from the original description]

ASSUMPTION: This role requires a strong understanding of hotel industry trends and the competitive digital landscape to create effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Experience: Minimum 5 years of experience in digital marketing and content strategy, with a proven track record in the hospitality industry.

Required Skills:

• Strong proficiency with digital marketing tools, platforms, and analytics
• Extensive experience in SEO, SEM, email marketing, social media, and web optimization
• Excellent leadership, project management, and team collaboration skills
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Outstanding communication, presentation, and creative writing skills
• Ability to be a self-starter thinking proactively and creatively, balancing innovation with practicality

Preferred Skills:

• Knowledge of hotel industry trends and the competitive digital landscape

ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of hotel industry trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $125,000 per year. This range is based on industry standards for a senior-level marketing role in the hospitality industry in Providence, RI.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays and food and beverage
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. StepStone Hospitality is a dynamic and rapidly growing hospitality company managing a diverse portfolio of 30+ hotels. Their commitment to delivering results for their clients and exceptional guest experiences sets them apart in the industry.

Company Size: Medium-sized company with a portfolio of 30+ hotels. This size allows for a mix of structured processes and entrepreneurial spirit, providing opportunities for growth and innovation.

Founded: The founding date is not provided, but StepStone Hospitality is described as a rapidly growing company, suggesting it is relatively new or in a high-growth phase.

Company Description:

• StepStone Hospitality is a dynamic and rapidly growing hospitality company
• They manage a diverse portfolio of 30+ hotels, including Hilton, Marriott, IHG, and independent properties
• Their commitment to delivering results for their clients and exceptional guest experiences sets them apart in the industry

Company Specialties:

• Hotel management and operations
• Marketing and digital strategy
• Revenue strategy and optimization

Company Website: www.stepstonehospitality.com

ASSUMPTION: StepStone Hospitality is a growing company with a strong focus on delivering results and exceptional guest experiences. Their portfolio of hotels allows for diverse marketing and digital strategy opportunities.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Vice President of Revenue Strategy. This position offers opportunities for strategic input and leadership in digital marketing and content strategy.

Reporting Structure: The Senior Manager of Marketing & Digital Strategy will report directly to the Vice President of Revenue Strategy and work closely with regional and property leaders, as well as internal teams such as sales, operations, and revenue management.

Work Arrangement: On-site, full-time position with flexibility to work additional hours as needed to meet project deadlines.

Growth Opportunities:

• Potential to grow into a more senior role as the company expands its portfolio
• Opportunities to lead and mentor junior marketing team members
• Chance to gain experience in hotel management and operations by working closely with property leaders

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and growing hospitality company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a portfolio of 30+ hotels across the United States.

Office Location(s): Providence, RI, USA

Geographic Context:

• Providence, RI, is the capital and most populous city of Rhode Island, with a population of approximately 190,000
• The city is known for its vibrant arts scene, historic architecture, and diverse culinary offerings
• Providence is located in the Northeast region of the United States, offering easy access to major cities such as Boston, MA, and New York, NY

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The Providence office offers a dynamic and collaborative work environment, with opportunities to engage with a diverse portfolio of hotels and internal teams.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with hiring managers and team members
• Final interview with the Vice President of Revenue Strategy
• Background check and reference checks

Key Assessment Areas:

• Digital marketing and content strategy expertise
• Leadership and team collaboration skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with StepStone Hospitality's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing and content strategy experience, as well as your leadership and team collaboration skills
• Prepare examples of your past work that demonstrate your ability to drive results and innovate in digital marketing and content strategy
• Research StepStone Hospitality and their portfolio of hotels to demonstrate your understanding of the company and its goals

ATS Keywords: Digital marketing, content strategy, SEO, SEM, email marketing, social media, web optimization, leadership, project management, team collaboration, analytical skills, hospitality industry, hotel management, brand strategy, performance analysis

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing and content strategy expertise, as well as their leadership and team collaboration skills.

🛠️ Tools & Technologies

• Google Analytics
• Canva
• Mailchimp
• LinkedIn, Instagram, Facebook
• SEMrush
• Hootsuite
• HubSpot
• Adobe Creative Suite

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and content strategy roles within the hospitality industry. Candidates should be proficient in these tools and open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Guest-centric
• Collaborative
• Innovative
• Entrepreneurial

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-focused and data-driven
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively and cross-functionally with various teams?
• Do you have a proven track record of driving results and innovating in digital marketing and content strategy?

ASSUMPTION: StepStone Hospitality values candidates who are results-driven, guest-centric, collaborative, innovative, and entrepreneurial. Successful candidates will be comfortable working in a dynamic and fast-paced environment and have a proven track record of driving results and innovating in digital marketing and content strategy.

⚠️ Potential Challenges

• Managing a diverse portfolio of hotels with varying brand requirements and marketing needs
• Keeping up with the latest digital marketing trends and tools in a rapidly evolving industry
• Balancing the need for innovation with the practicality of executing campaigns within budget and timeline constraints
• Working across time zones and with remote teams

ASSUMPTION: This role presents unique challenges related to managing a diverse portfolio of hotels, staying up-to-date with digital marketing trends, and balancing innovation with practicality. Successful candidates will be able to navigate these challenges and thrive in a dynamic and growing hospitality environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Digital Marketing Director within the hospitality industry, but with a focus on a portfolio of hotels rather than a single property
• Unlike some hospitality marketing roles, this position requires a strong understanding of hotel industry trends and the competitive digital landscape to create effective marketing strategies
• Career path for this role may include progression to a Vice President or Chief Marketing Officer role within the hospitality industry

ASSUMPTION: This role is similar to senior marketing management positions within the hospitality industry, but with a unique focus on a portfolio of hotels. Successful candidates will have experience in digital marketing and content strategy within the hospitality industry and a strong understanding of hotel industry trends and the competitive digital landscape.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new hotel opening
• Reinvigorating the digital presence of an underperforming hotel through targeted content and advertising campaigns
• Analyzing and optimizing the digital performance of a portfolio of hotels to drive revenue growth

ASSUMPTION: Sample projects for this role may include developing and executing digital marketing strategies for new hotel openings, reinvigorating underperforming hotels, and analyzing and optimizing digital performance to drive revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the current state of digital marketing and content strategy across the StepStone Hospitality portfolio, and where you see opportunities for improvement?
• How does StepStone Hospitality support the professional development and growth of its marketing team members?
• Can you provide examples of how StepStone Hospitality fosters a collaborative and innovative work environment?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does StepStone Hospitality approach work-life balance, and what resources are available to support employees in achieving this?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the current state of digital marketing and content strategy, professional development opportunities, company culture, priorities for the first 90 days, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing and content strategy experience, as well as your leadership and team collaboration skills
• Prepare examples of your past work that demonstrate your ability to drive results and innovate in digital marketing and content strategy
• Research StepStone Hospitality and their portfolio of hotels to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.