Here's the based on the provided data:
📌 Core Information
🔹 Job Title: Senior Director, Marketing Operations
🔹 Company: Definitive Healthcare, US
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading the systems, processes, and analytics that power the marketing engine
- Owning the infrastructure behind campaigns, including planning, budgeting, performance reporting, and technology optimization
- Collaborating with cross-functional leaders to drive operational excellence and transform data into actionable insights
- Partnering with sales and finance to align on pipeline goals and lead quality
- Managing a team of marketing operations professionals to ensure repeatable, scalable execution
ASSUMPTION: This role requires a strategic and execution-focused leader with a proven track record in B2B marketing operations, demand generation, or revenue operations. The ideal candidate will have experience managing marketing systems, reporting, and process optimization, and be comfortable working in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Marketing Planning & Budgeting:
- Lead annual and quarterly marketing planning processes in collaboration with the CMO
- Manage and track the global marketing budget, headcount, and vendor contracts
- Drive resource allocation strategies across programs, geographies, and teams
✅ Technology & Systems:
- Own the marketing tech stack—including CRM, MAP, ABM, attribution, and analytics tools
- Drive system integrations and automation that enhance campaign execution and lead management
- Evaluate, implement, and optimize tools to improve marketing efficiency and performance
✅ Performance & Analytics:
- Develop and maintain dashboards that track KPIs, pipeline contribution, and ROI
- Establish closed-loop reporting with sales to track lead flow, conversion, and velocity
- Provide insights to guide campaign strategies, channel mix, and audience targeting
✅ Process & Governance:
- Standardize campaign operations, lead scoring, routing, and data governance practices
- Create playbooks and documentation to ensure repeatable, scalable execution
- Ensure compliance with data privacy and marketing regulations (e.g., GDPR, CCPA)
✅ Cross-Functional Leadership:
- Serve as the marketing operations liaison to sales, finance, IT, and RevOps
- Partner with sales and XDR leadership to align on pipeline goals and lead quality
- Support marketing enablement and internal communications with actionable insights
ASSUMPTION: This role requires strong leadership, communication, and stakeholder management skills. The ideal candidate will be comfortable working cross-functionally and driving change in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on experience and location)
Benefits:
- Healthcare Benefits
- 401(k) Match
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 501-1,000 employees
Founded: 2011
Company Description:
- Definitive Healthcare transforms data, analytics, and expertise into healthcare commercial intelligence
- The company helps clients uncover the right markets, opportunities, and people to shape tomorrow’s healthcare industry
- Definitive Healthcare's SaaS platform creates the path to commercial success in the healthcare market, enabling clients to identify where to go next
Company Specialties:
- Hospital and Healthcare Data
- Healthcare Market Analytics
- Custom Reporting
- Custom Mapping
- Salesforce
- Healthcare News
- Executive Contacts
- Population Health Data
- Request for Proposals
- CRM Integration
- Medical Claims Data
- Analytics
- Data Science
- Technology Solutions
- Patient Data
- Data Solution
- Life Sciences
- Healthcare IT
- and Go to Market Solutions
Company Website: www.definitivehc.com
ASSUMPTION: Definitive Healthcare is an established leader in the information services industry, with a strong focus on the healthcare sector. The company's expertise in data, analytics, and market intelligence enables it to provide valuable insights to clients looking to navigate the complex healthcare market.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and operational responsibilities
Reporting Structure: Reports directly to the CMO or another senior marketing leader
Work Arrangement: Remote, with the expectation of regular virtual team meetings and on-site collaboration when needed
Growth Opportunities:
- Potential to shape the marketing operations function and drive significant business impact
- Opportunity to work closely with senior leadership and influence strategic decision-making
- Potential to build and lead a high-performing marketing operations team
ASSUMPTION: This role offers a unique opportunity for a seasoned marketing operations professional to make a significant impact in a fast-growing, data-driven organization. The ideal candidate will be excited about the prospect of driving operational excellence and transforming data into actionable insights.
🌍 Location & Work Environment
Office Type: Remote-first with occasional on-site collaboration
Office Location(s): 492 Old Connecticut Path, Framingham, Massachusetts 01701, US; Hvitfeldtsplatsen 7, Göteborg, 411 20, SE; Fortune Summit IT Park, Hosur Rd, Muneswara Nagar, Sector 6, HSR Layout, Bengaluru, Karnataka 560068, IN
Geographic Context:
- Definitive Healthcare's global offices are located in the United States, Sweden, and India
- The company's remote-first culture enables employees to work from various locations worldwide
- Occasional on-site collaboration is expected to foster team building and knowledge sharing
Work Schedule: Full-time (40 hours per week) with flexible hours and the expectation of regular virtual team meetings
ASSUMPTION: Definitive Healthcare's global presence and remote-first culture enable employees to work from diverse locations and collaborate with team members worldwide. The ideal candidate will be comfortable working in a virtual, global team environment and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- Behavioral or situational interview with the hiring manager or another senior team member
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Technical proficiency in marketing systems and tools
- Data analysis and interpretation skills
- Cross-functional collaboration and stakeholder management skills
Application Tips:
- Highlight your relevant experience in marketing operations, demand generation, or revenue operations
- Demonstrate your ability to lead teams and drive operational excellence
- Showcase your proficiency in marketing systems, reporting, and process optimization
- Provide specific examples of your experience working with cross-functional teams and driving change
ATS Keywords: Marketing Operations, Demand Generation, Revenue Operations, Marketing Systems, Reporting, Process Optimization, Cross-Functional Collaboration, Strategic Thinking, Data Analysis, Leadership, Team Management
ASSUMPTION: Definitive Healthcare's interview process is designed to assess the candidate's technical skills, leadership potential, and cultural fit. The ideal candidate will be able to demonstrate their ability to thrive in a fast-paced, data-driven environment and drive operational excellence.
🛠️ Tools & Technologies
- Salesforce
- Marketo/HubSpot
- ABM Platforms
- Tableau/PowerBI
- Excel
- Other MarTech applications
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing technologies and be comfortable learning and implementing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven
- Agile
- Collaborative
- Results-oriented
- Continuously learning
Self-Assessment Questions:
- How do you align with Definitive Healthcare's core values, and can you provide specific examples?
- How do you approach working in a remote, global team environment, and what strategies do you use to build effective relationships with team members worldwide?
- How do you balance strategic oversight with hands-on problem-solving, and can you provide an example of a time when you successfully navigated this balance?
ASSUMPTION: Definitive Healthcare values candidates who are passionate about data, analytics, and market intelligence, and who are excited about the opportunity to drive operational excellence in a dynamic, fast-growing organization.
⚠️ Potential Challenges
- Managing a large, global team with diverse time zones and work cultures
- Balancing strategic oversight with day-to-day operational tasks
- Keeping up with the latest marketing technologies and trends
- Driving change and improving processes in a fast-paced, data-driven environment
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, global team environment and be excited about the prospect of driving operational excellence in a fast-growing, data-driven organization.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing operations, demand generation, and revenue optimization within the healthcare industry
- Similar roles in other industries may have a broader focus on marketing or sales, rather than the specific operational aspects emphasized in this role
- Career paths in this role may lead to senior marketing or general management positions, depending on the candidate's interests and performance
ASSUMPTION: This role offers a unique opportunity for a marketing operations professional to make a significant impact in a fast-growing, data-driven organization. The ideal candidate will be excited about the prospect of driving operational excellence and transforming data into actionable insights in the healthcare industry.
📝 Sample Projects
- Developing and implementing a new marketing tech stack to improve campaign performance and efficiency
- Optimizing lead scoring and routing processes to enhance lead quality and conversion rates
- Creating and maintaining dashboards to track KPIs, pipeline contribution, and ROI, and using data-driven insights to inform strategic decision-making
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their success in driving operational excellence and improving marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe the company's data-driven culture and how it influences decision-making and day-to-day operations?
- How does the company support the professional development of its marketing operations team members?
- Can you provide an example of a time when you drove operational excellence and improved marketing performance through data analysis and strategic thinking?
- How does the company collaborate with cross-functional teams, and what role does the marketing operations function play in these collaborations?
- What are the key priorities for this role in the first 90 days, and how do they align with the company's broader goals and objectives?
ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the company's culture, priorities, and growth plans, demonstrating their interest in and commitment to the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience in marketing operations, demand generation, or revenue operations
- Prepare for the interview process by researching the company and its products, and by practicing common interview questions and your responses
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and to ask any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
