📌 Core Information
🔹 Job Title: Senior Director, Marketing Operations and Analytics
🔹 Company: Mimecast
🔹 Location: United States - Massachusetts - Lexington (Remote OK for Georgia and North Carolina)
🔹 Job Type: Other
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Remote for Georgia and North Carolina)
🚀 Job Overview
Key aspects of this role include:
- Driving operational excellence and data-driven decision-making across global marketing
- Leading a high-performing team responsible for optimizing marketing operations and leveraging analytics
- Collaborating cross-functionally with IT, BI, sales operations, and finance to align on goals, metrics, and processes
- Evaluating, selecting, and implementing marketing technologies that deliver measurable business value
- Fostering a culture of collaboration, innovation, and continuous improvement
ASSUMPTION: This role requires a strategic thinker with a deep understanding of marketing operations, analytics, and technology in the B2B SaaS space, as well as strong leadership and collaboration skills.
📋 Key Responsibilities
✅ Design and implement clear, scalable processes that align with stakeholder needs and drive efficiency across the marketing organization
✅ Collaborate with cross-functional teams to evaluate, select, and implement marketing technologies that deliver measurable business value
✅ Leverage advanced analytics and automation, including AI, to optimize demand generation, improve account engagement, and enhance the customer experience
✅ Ensure seamless integration of marketing systems with the broader tech stack to enhance automation, reporting, and customer journey optimization
✅ Lead and mentor a team of marketing operations and analytics professionals, fostering a culture of collaboration, innovation, and continuous improvement
✅ Partner with IT, BI, sales ops, and finance to align on shared goals, metrics, and definitions, ensuring consistency and accuracy in reporting
✅ Oversee complex, large-scale projects with multiple stakeholders, ensuring timely delivery and alignment with organizational priorities
✅ Objectively analyze and secure budgets for marketing technologies, while measuring adoption, usage, and ROI
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded professional with a strong background in marketing operations and analytics.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in Marketing, Business, Operations, or a related field
Experience: Expertise in marketing operations and analytics, with a proven track record of success in B2B environments (preferably SaaS targeting global enterprise & mid-market buyers) and experience at a similar level leading teams in marketing operations and analytics
Required Skills:
- Expertise in marketing operations and analytics
- Proven ability to manage complex, large-scale projects with multiple stakeholders
- Deep understanding of the marketing technology ecosystem, including marketing automation platforms, CRM systems, ABM tools, web personalization, marketing attribution, chatbots, and BI tools
- Experience integrating marketing systems to optimize performance and enhance automation
- Strong collaboration skills, with the ability to work effectively across departments and with external agencies
- Excellent analytical and problem-solving skills, with the ability to scope work, drive execution, and deliver on deadlines
- Ability to leverage data to uncover insights and drive strategic decision-making
Preferred Skills:
- Experience with AI tools for marketing automation and analytics
- Familiarity with the cybersecurity industry
ASSUMPTION: While not explicitly stated, proficiency in English is assumed for this role due to the global nature of the company and the requirement to work with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 (Based on industry standards for a Senior Director role in the B2B SaaS space with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the B2B SaaS space. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically focused on email security, email continuity, email archiving, services for Microsoft Office 365, web security, cyber resilience, awareness training, and human risk management
Company Size: Mimecast has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2003, with over two decades of experience in the cybersecurity industry
Company Description:
- Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform
- The platform enhances visibility and provides strategic insight, safeguarding critical data and actively engaging employees in reducing risk and enhancing productivity
- More than 42,000 businesses worldwide trust Mimecast to help them keep ahead of the ever-evolving threat landscape
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast's focus on human risk management and its extensive experience in the cybersecurity industry make it a strong and stable employer in the tech sector.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the VP, Growth Marketing and Operations
Reporting Structure: This role is expected to have direct reports, including marketing operations and analytics professionals
Work Arrangement: Remote OK, with flexibility for remote work in certain locations (Georgia and North Carolina)
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to advance to a VP or C-level role in the future, given the company's size and growth potential
ASSUMPTION: This role offers a unique opportunity to lead a critical function within a growing cybersecurity company, with ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Mimecast has multiple offices worldwide, with the primary office for this role located in Lexington, Massachusetts
Office Location(s): Lexington, Massachusetts (Remote OK for Georgia and North Carolina)
Geographic Context:
- The Lexington office is located in the Greater Boston area, offering access to a vibrant tech industry and a diverse range of cultural and recreational activities
- Remote work is available for candidates based in Georgia and North Carolina, providing flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential for occasional overtime
ASSUMPTION: The remote work option and flexible work arrangements cater to a diverse range of candidates, prioritizing work-life balance and accessibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the VP, Growth Marketing and Operations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in marketing operations and analytics
- Leadership and team management abilities
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations and analytics
- Be prepared to discuss your experience with marketing technology and data-driven decision-making
- Demonstrate your ability to lead and manage teams, as well as your capacity to work collaboratively with cross-functional teams
ATS Keywords: Marketing Operations, Analytics, B2B SaaS, Team Leadership, Project Management, Collaboration, Data-Driven Insights, Marketing Technology, System Integration, Budget Management, Problem-Solving, Customer Experience, Automation, AI, Performance Optimization, Stakeholder Management
ASSUMPTION: Mimecast's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- ABM tools (e.g., Engagio, Demandbase)
- Web personalization tools (e.g., OneSpot, Dynamic Yield)
- Marketing attribution tools (e.g., Adobe Analytics, Mixpanel)
- Chatbot platforms (e.g., ManyChat, MobileMonkey)
- BI tools (e.g., Tableau, Power BI)
- AI tools (e.g., IBM Watson, SAS AI)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the B2B SaaS space, with opportunities for candidates to gain experience with new tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you able to collaborate effectively with cross-functional teams and external agencies?
- Do you have a proven track record of driving operational excellence and leveraging analytics to optimize marketing performance?
ASSUMPTION: Mimecast's company culture values innovation, collaboration, and accountability, seeking candidates who can thrive in a dynamic, data-driven environment and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across multiple locations
- Balancing the need for strategic planning with the demands of day-to-day operations
- Keeping up with the ever-evolving marketing technology landscape and selecting the right tools for the organization
- Ensuring accurate and consistent reporting across multiple departments and systems
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and impact, with the potential to drive meaningful change within the organization.
📈 Similar Roles Comparison
- This role differs from other marketing operations and analytics positions in its focus on human risk management and its global scope, requiring a strong understanding of the cybersecurity industry and its unique challenges
- Mimecast's size and growth potential provide opportunities for career advancement not typically available in smaller organizations
- Compared to other senior director roles, this position offers a unique blend of strategic leadership, hands-on execution, and team management responsibilities
ASSUMPTION: This role is distinct from other marketing operations and analytics positions due to its focus on human risk management and its global scope, requiring a unique skill set and industry-specific knowledge.
📝 Sample Projects
- Developing and implementing a comprehensive marketing technology stack to optimize performance and enhance the customer experience
- Leveraging AI and machine learning to predict customer behavior and optimize marketing campaigns
- Streamlining marketing operations processes to improve efficiency and reduce costs
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the role, requiring a strong understanding of marketing technology, data analysis, and process improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and any plans to expand or optimize it in the near future?
- How does the marketing team collaborate with other departments, such as sales and IT, to ensure consistent and accurate reporting?
- What are the most significant challenges facing the marketing organization, and how can this role help address them?
- What opportunities exist for professional growth and development within the marketing organization and the company as a whole?
- How does Mimecast support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These interview questions are designed to assess the organization's strategic priorities, team dynamics, and commitment to employee growth and well-being, providing valuable insights into the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations and analytics, as well as your ability to lead and manage teams
- Prepare for interviews by researching Mimecast's products, services, and company culture, as well as brushing up on your knowledge of the cybersecurity industry and marketing technology landscape
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking if there is any additional information you can provide
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
