📌 Core Information
🔹 Job Title: Senior Director of B2B Marketing
🔹 Company: UMA Education
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Senior Director of B2B Marketing at UMA Education drives demand generation and cross-channel campaigns to support the institution's workforce solutions mission and goals. This role leads strategic and tactical marketing efforts, including social media, paid search, email, and sales enablement, optimizing lead generation and brand awareness to achieve annual targets. The Senior Director serves as a brand evangelist, fostering strong internal and external relationships.
ASSUMPTION: UMA Education is a non-profit healthcare educational institution based in Tampa, Florida with a national presence, offering online programs and hands-on training at their Clearwater, Florida campus.
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📋 Key Responsibilities
✅ Provide strategic leadership and vision for the B2B marketing practice, guiding the development and execution of marketing strategies aligned with business objectives and customer journeys.
✅ Oversee the development and execution of marketing efforts across the full customer journey, including digital, content, social media, distribution, email, paid, and events.
✅ Lead client engagements, serving as the primary strategic advisor and driving the development of full-funnel marketing strategies, campaigns, and initiatives.
✅ Provide strategic guidance and direction to cross-functional teams, including creative and production, to ensure seamless execution.
✅ Monitor and analyze campaign performance and client metrics, providing insights and recommendations for optimization and improvement.
✅ Drive innovation and thought leadership within the B2B marketing practice, staying abreast of industry trends and best practices.
✅ Create and manage comprehensive marketing budgets, ensuring optimal allocation of resources and monitoring/controlling expenditures.
✅ Lead, coach, and develop team members, fostering a culture of wellness, recognition, and engagement.
ASSUMPTION: The Senior Director will be responsible for overseeing a team of marketing professionals and collaborating with various internal stakeholders to achieve the institution's B2B marketing goals.
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🎯 Required Qualifications
Education: Bachelor's degree and/or equivalent experience
Experience: 10+ years in an ad agency or internal marketing department, 8+ years in B2B marketing/strategy, 8+ years leading people, 8+ years in digital marketing and cross-channel campaigns
Skills: Negotiation, digital marketing acumen, account management, relationship building, strategic development, campaign development, KPI reporting, marketing automation, email marketing, and branding
ASSUMPTION: The Senior Director should have a strong track record of successful B2B marketing leadership, with expertise in demand generation, cross-channel campaign management, and team/budget oversight.
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💰 Compensation & Benefits
Salary Range: $142,000 - $142,000 USD
Benefits: Medical, dental, vision, FSA/HSA, life insurance, disability insurance, 401(k), paid time off, pet insurance, identity theft protection
Industry Comparison: The provided salary range appears to be competitive for a Senior Director of B2B Marketing position in the education or healthcare industries.
ASSUMPTION: The compensation range is based on the information provided in the job listing and may vary depending on the candidate's experience and qualifications.
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📌 Applicant Insights
🔍 Company Context
Industry Position: UMA Education is a non-profit healthcare educational institution with a national presence, offering online programs and hands-on training.
Company Size: Not specified
Company Stage: Established, with a history dating back to 1994
ASSUMPTION: UMA Education is a reputable and growing institution in the healthcare education space, with a focus on online and hybrid learning models.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to senior leadership, with oversight of a marketing team
Team Size/Composition: Not specified, but likely manages a team of marketing professionals
Growth Opportunities: Potential for advancement within the B2B marketing practice or broader marketing leadership roles
ASSUMPTION: This is a senior-level position with significant strategic and operational responsibilities, requiring strong leadership and cross-functional collaboration skills.
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🌍 Location & Work Environment
Office Type: Remote, with occasional onsite travel required
Geographic Context: Headquartered in Tampa, Florida, with a campus in Clearwater, Florida
Work Schedule: Flexible, with potential for evenings and weekends as needed
Regional Considerations: Remote work setup and high-speed internet access required
ASSUMPTION: The remote nature of this role allows for geographic flexibility, but candidates should have the necessary infrastructure and availability to effectively perform their duties.
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💼 Interview & Application Insights
Typical Process: Likely to include phone/video screening, panel interviews, and potential skills assessments or presentations
Key Assessment Areas: Strategic marketing expertise, leadership capabilities, cross-functional collaboration, budget/financial management, and team development
Application Tips: Highlight relevant B2B marketing experience, leadership achievements, and a strong understanding of the education/healthcare industries
ATS Keywords: B2B marketing, demand generation, cross-channel campaigns, strategic planning, marketing automation, digital marketing, KPI reporting
ASSUMPTION: The interview process will focus on evaluating the candidate's strategic vision, operational expertise, and cultural fit within the organization.
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🛠️ Tools & Technologies
Marketing automation platforms (e.g., HubSpot), social media management tools (e.g., Hootsuite), Google Analytics, Google Ads, Microsoft Office suite, project management software
ASSUMPTION: Proficiency with common marketing technology and analytics tools is expected for this role.
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👔 Cultural Fit Considerations
Company Values: UMA Education values integrity, student outcomes, team member success, results-driven purpose, a positive work environment, and collaborative teamwork.
Work Style: Collaborative, results-oriented, and adaptable to a remote/hybrid work environment
Self-Assessment: Candidates should assess their ability to thrive in a mission-driven, non-profit organization focused on healthcare education and workforce solutions.
ASSUMPTION: UMA Education fosters a culture of excellence, innovation, and continuous improvement, with a strong emphasis on customer/student-centricity and team-based success.
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⚠️ Potential Challenges
The Senior Director of B2B Marketing role may face challenges in navigating a complex, multi-stakeholder environment, managing a diverse marketing team, and continuously optimizing campaign performance to meet ambitious revenue and growth goals.
ASSUMPTION: The broad scope of responsibilities and high expectations for this senior-level position may require exceptional strategic planning, project management, and leadership skills to overcome potential obstacles.
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📈 Similar Roles Comparison
This Senior Director of B2B Marketing role is similar to other senior-level marketing leadership positions in the education or healthcare industries, such as Vice President of Marketing, Chief Marketing Officer, or Director of Demand Generation. Key differences may include a stronger focus on B2B marketing strategies, client relationships, and workforce solutions compared to roles in consumer-facing educational institutions.
ASSUMPTION: The level of strategic and operational responsibilities, as well as the emphasis on B2B marketing, aligns this role with other senior leadership positions in the education and healthcare sectors.
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📝 Sample Projects
- Develop a comprehensive B2B marketing strategy to drive lead generation and revenue growth for the institution's workforce solutions offerings
- Oversee the creation and execution of multi-channel campaigns (e.g., digital advertising, content marketing, email nurturing) to reach and engage target business customers
- Collaborate with the sales team to align marketing initiatives with their needs and facilitate seamless lead handoffs
- Analyze campaign performance data to identify optimization opportunities and make data-driven decisions
- Lead a team of marketing professionals in implementing new marketing automation and analytics tools to improve operational efficiency
ASSUMPTION: These sample projects are representative of the key responsibilities outlined in the job description, but the specific focus and nature of the work may vary based on the institution's strategic priorities.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the institution's current B2B marketing initiatives and how this role fits into the broader marketing strategy?
2. What are the key performance indicators and metrics that the B2B marketing team is accountable for, and how will my success be measured?
3. How does the marketing team collaborate with other departments, such as sales and operations, to achieve the institution's goals?
4. What are the immediate and long-term priorities for the B2B marketing practice, and how will I be expected to drive those initiatives forward?
5. Can you describe the team structure and resources available to support the Senior Director of B2B Marketing?
6. What opportunities are there for professional development and career advancement within the organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, the institution's priorities, and the potential for growth and development.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Senior Director of B2B Marketing opportunity at UMA Education, applicants should:
1. Carefully review the job description and responsibilities to ensure they have the required qualifications and experience.
2. Tailor their resume and cover letter to highlight their relevant B2B marketing expertise, leadership track record, and understanding of the education/healthcare industries.
3. Prepare thoughtful questions to ask during the interview process that demonstrate their strategic thinking, problem-solving abilities, and genuine interest in the role.
4. Research UMA Education's mission, values, and competitive position in the market to underscore their alignment with the organization's goals.
5. Optimize their application for any applicant tracking systems (ATS) by incorporating relevant keywords from the job description, such as "B2B marketing," "demand generation," and "marketing automation."
6. Be prepared to discuss their approach to budget management, team development, and cross-functional collaboration during the interview.
By following these steps, applicants can position themselves as strong candidates for this senior-level B2B marketing role and increase their chances of success.
