(Senior) Director of Brand Marketing

📌 Core Information

🔹 Job Title: (Senior) Director of Brand Marketing

🔹 Company: Ride Aventon

🔹 Location: Brea, California, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive and strategic brand initiatives
• Overseeing brand and marketing teams for alignment with business goals
• Implementing and managing brand marketing campaigns and strategies
• Collaborating with external agencies to enhance brand visibility

ASSUMPTION: This role is likely strategic and requires significant leadership and coordination skills to align with corporate objectives. The position seems pivotal in driving brand strategy forward.

📋 Key Responsibilities

✅ Develop and implement comprehensive brand strategies, including positioning and narrative

✅ Lead go-to-market strategies, including launch timelines and execution

✅ Oversee brand content creation and key opinion leader (KOL) partnerships

✅ Design and execute omnichannel marketing plans

✅ Manage marketing budgets to maximize ROI

✅ Execute brand campaigns to elevate brand visibility

✅ Utilize data analytics for strategy optimization

✅ Manage external agencies for creative alignment

ASSUMPTION: Responsibilities indicate a complex role requiring expertise in diverse marketing strategies and analytics. An assumption is made that budget management will be a critical component due to emphasis on ROI maximization.

🎯 Required Qualifications

Education: Not specified; typically, a Bachelor's degree in Marketing or a related field is preferred

Experience: 6+ years in brand marketing with a focus on campaign leadership and product launches

Required Skills:

• Brand Marketing
• Integrated Marketing
• GTM Strategies
• Leadership and Cross-Functional Collaboration
• Budget Management and Agency Partnerships
• Analytical Skills

Preferred Skills:

• Experience in the Cycling or Outdoor industry
• Advanced Content Creation and Storytelling

ASSUMPTION: While education is not specified, industry norms suggest a relevant degree is beneficial. The role demands a blend of creative and analytical skills, fostering innovation in brand promotion.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 a year

Benefits:

• Not specified; possible industry-standard benefits could include health insurance, retirement plans, and performance bonuses
• Professional development opportunities
• Discounts on company products

Working Hours: 40 hours per week

ASSUMPTION: Given the seniority of the role, compensation is competitive with room for negotiation, reflecting the position's strategic importance.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 51-200 employees, implying a dynamic environment with potential for individual impact

Founded: 2012

Company Description:

• Leader in e-bike innovation
• Significant shift from traditional bicycles to e-mobility products
• Mission-driven focus on enhancing customer experiences through mobility

Company Specialties:

• High-Performance Bicycles
• Electric Bicycles
• Engineering & Design

Company Website: https://www.Aventon.com

ASSUMPTION: It is assumed that the company, being a leader in e-mobility, values innovation and sustainable transport solutions. This aligns with broader trends in the sporting goods industry.

📊 Role Analysis

Career Level: Senior-level leadership position requiring strategic vision

Reporting Structure: Reports directly to the CEO

Work Arrangement: Primarily on-site with potential travel for business

Growth Opportunities:

• Leadership development programs
• Expansion into broader creative marketing roles
• Networking opportunities with industry leaders

ASSUMPTION: Opportunities for growth and professional development suggest an encouraging career trajectory, essential for retaining top talent in competitive fields.

🌍 Location & Work Environment

Office Type: Corporate headquarters with collaborative workspaces

Office Location(s): 3040 Saturn St, Brea, California 92821, US

Geographic Context:

• Located in an industrial and technological hub of California
• Proximity to key distributors and business partners
• Access to varied recreational facilities and outdoor activities

Work Schedule: Standard work hours with flexibility for special events or campaigns

ASSUMPTION: The office seems geared towards innovation with a culture conducive to creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview
• Technical or case study assessment
• Panel interview with leadership team

Key Assessment Areas:

• Strategic thinking and decision-making
• Leadership and team management skills
• Analytical proficiency and data-driven insights

Application Tips:

• Highlight significant achievements in brand marketing
• Emphasize leadership roles and cross-functional collaboration
• Demonstrate passion for cycling or outdoor lifestyle

ATS Keywords: Brand Marketing, Leadership, E-bikes, GTM Strategies, Data Analytics

ASSUMPTION: The job application process likely involves demonstrating expertise through real-world examples and scenario-based assessments.

🛠️ Tools & Technologies

• Marketing analytics software
• Content management systems (CMS)
• Customer relationship management (CRM) platforms

ASSUMPTION: The role demands familiarity with current digital tools to track and optimize marketing activities effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation in e-mobility
• Customer-centric approach
• Commitment to quality and performance

Work Style:

• Collaborative and team-focused
• Results-driven and proactive
• Creative problem-solving orientation

Self-Assessment Questions:

• How do you handle rapid changes in a dynamic business landscape?
• What is your approach to leading a diverse marketing team?
• Can you provide examples of successful brand repositioning?

ASSUMPTION: The company culture likely prioritizes employees who are adaptable and thrive in challenging environments.

⚠️ Potential Challenges

• Aligning brand strategies with evolving market demands
• Managing cross-functional teams with varying goals
• Balancing creativity with data-driven decision-making
• Maintaining brand consistency across diverse platforms

ASSUMPTION: Challenges are assumed to be reflective of the need for innovation while operating within a highly competitive industry.

📈 Similar Roles Comparison

• In-house Brand Marketing Director vs. External Consultant
• Methodologies in Corporate vs. Startup Environments
• Strategy focus: Digital-first vs. Traditional Marketing

ASSUMPTION: Comparisons may aid applicants in understanding the unique aspects and expectations of this role against similar positions in the market.

📝 Sample Projects

• Development of a campaign for a new product launch
• Overhaul of company’s brand guidelines and positioning
• Collaboration with influencers to boost brand presence

ASSUMPTION: Project examples likely include initiatives focused on brand expansion and market penetration.

❓ Key Questions to Ask During Interview

• What are the biggest brand challenges Aventon currently faces?
• What constitutes success for this role in the first year?
• Can you describe the team culture within the marketing department?
• How does Aventon balance creative innovation with operational efficiency?
• What opportunities are there for professional growth within the company?

ASSUMPTION: Questions are intended to help candidates gauge the role's alignment with their career goals and working style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume with relevant keywords and experience
• Customize your cover letter to reflect your passion for Aventon's mission
• Research the company and industry trends thoroughly
• Follow-up with a thank you email post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.