Senior Director of Demand Generation

📌 Core Information 🔹 Job Title: Senior Director of Demand Generation 🔹 Company: Wellhub 🔹 Location: New York, New York, United States 🔹 Job Type: Hybrid 🔹 Category: Revenue Marketing 🔹 Date Posted: July 15, 2025 🚀 Job Overview Key aspects of this role include: - Leading the US Demand Generation function with full ownership of pipeline creation across the ENT and SMB segments. - Building, managing, and scaling a campaign calendar that drives demand through various channels and optimizes for ROI. - Collaborating cross-functionally with Sales, Product Marketing, and Ops to achieve revenue targets. - Managing budget, team, and agency resources to drive efficiency and scale. - Fostering a people-first mindset, leading with empathy, transparency, and kindness. 📋 Key Responsibilities ✅ Lead the US Demand Generation function, with full ownership of pipeline creation across the ENT and SMB segments. ✅ Build, manage, and scale a campaign calendar that moves seamlessly from awareness to action, powered by paid media, CRM, content, events, webinars, and more. ✅ Drive demand through always-on inbound, high-intent conversion paths, and ABM programs built in close partnership with Sales. ✅ Own the number. Track performance and optimize for ROI, working hand-in-hand with Marketing Ops, RevOps, and Sales. ✅ Collaborate with content and product marketing to bring campaigns to life through themes, creative, messaging, and targeted outreach. ✅ Oversee the execution of in-person and online events - from large field activations to strategic partner webinars - all grounded in demand goals. ✅ Segment strategies for SMB vs. ENT: You’ll know when to go broad, when to go deep, and how to stretch a budget across multiple needs. ✅ Manage budget, team, and agency resources to drive efficiency and scale. ✅ Lead with values - bring empathy, transparency, and kindness to the table, especially when priorities shift or challenges arise. Assume best intent, build trust, and inspire the same in others. ✅ Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Previous years of relevant B2B demand gen experience, with success in high-growth SaaS, B2B2C marketplaces, or tech environments. - Proven success building pipeline in B2B SaaS, ideally with a mix of velocity (SMB) and considered (Enterprise) sales cycles. Required Skills: - Deep understanding of the modern B2B marketing landscape, including sales-aligned go-to-market motions, multi-touch attribution, and the importance of driving measurable revenue impact. - Expertise across the full funnel - from big brand moments to fast-moving inbound to sales-assisted ABM. - A passion for marketing that performs. You love when brand and demand come together to move real revenue. - Proven success building pipeline in B2B SaaS, ideally with a mix of velocity (SMB) and considered (Enterprise) sales cycles. - Experience leading high-performing teams and collaborating cross-functionally with Sales, Product Marketing, and Ops. - A people-first mindset - you know that clarity, kindness, and trust are what drive real collaboration and lasting results. - Deep knowledge of CRM, marketing automation, performance reporting, and attribution. - Comfort with ambiguity, speed, and ownership. - A strong point of view, but an open mind - you’re a player-coach who leads with clarity and curiosity. Preferred Skills: - Experience marketing to HR personas or building demand in a category-creating space. 💰 Compensation & Benefits Salary Range: $166,334 - $207,917 annually (for New York, California, Colorado, Massachusetts, and Washington) Benefits: - Wellhub: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted. - Wellness: Health, dental, vision, and life insurance. - Flexible Work: Two work model options - flexible hybrid and full remote, with a home office stipend and monthly flexible work allowance. - Flexible Schedule: Flexibility to adjust working hours based on personal schedule, time zone, and business needs. - Paid Time Off: Minimum of 25 days PTO per year, with an additional day for each year of tenure (up to 5) and annual holidays, including an extra holiday on your birthday! - Paid Parental Leave: 100% paid parental leave to all new parents and extended maternity leave. - Career Growth: Outstanding opportunities for personal and career growth, with a growth mindset and investment in employee development. - Culture: An exciting and supportive atmosphere with ambitious people from around the world, fostering a value-based culture of trust, flexibility, and integrity. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 1,001-5,000 employees Founded: 2012 Company Description: Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 15,000 companies in 11 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Company Specialties: Corporate wellness, employee benefits, fitness, mindfulness, therapy, nutrition, and sleep. Company Website: wellhub.com 📊 Role Analysis Career Level: Executive Reporting Structure: This role reports directly to the Chief Revenue Officer. Work Arrangement: Hybrid (2-3 days per week in the office) Growth Opportunities: - Potential to grow into a VP or C-level role as the company expands. - Opportunities to shape the demand generation strategy and team structure. - Possibility to work on high-impact projects with significant budget and team responsibility. 🌍 Location & Work Environment Office Type: Hybrid (flexible) Office Location(s): 30 Irving Pl, New York, NY 10003, US Geographic Context: - New York City offers a vibrant and diverse culture, with numerous attractions, restaurants, and entertainment options. - The office is located in Midtown Manhattan, close to various transportation options and amenities. Work Schedule: Flexible hours with a focus on results and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth behavioral and skills-based interviews with the hiring team. 3. Final interview with the Chief Revenue Officer. Key Assessment Areas: - Strategic thinking and ability to develop and execute demand generation strategies. - Leadership skills and team management experience. - Knowledge of CRM, marketing automation, and performance reporting. - Ability to collaborate effectively with cross-functional teams. Application Tips: - Tailor your resume and cover letter to highlight relevant demand generation experience and achievements. - Prepare for behavioral interview questions that focus on your leadership, strategic planning, and execution skills. - Research Wellhub's mission, values, and culture to demonstrate your fit and enthusiasm for the role. ATS Keywords: B2B demand generation, SaaS, pipeline creation, sales alignment, multi-touch attribution, team leadership, CRM, marketing automation, performance reporting, ABM programs, campaign management, event execution, budget management, empathy, trust, wellbeing. 🛠 Cultural Fit Considerations Company Values: - Wellbeing: Prioritizing the physical, mental, and emotional wellbeing of employees and customers. - Empathy: Understanding and sharing the feelings of others, fostering a supportive and inclusive environment. - Integrity: Upholding strong moral principles and ethical standards in all actions and decisions. - Flexibility: Embracing change and adaptability in a fast-paced and evolving industry. - Collaboration: Working together to achieve common goals, sharing knowledge, and supporting each other's success. Work Style: - Results-driven and focused on achieving measurable outcomes. - Data-informed and analytical, using insights to guide decision-making and strategy. - Collaborative and open to feedback, with a focus on continuous learning and improvement. - Adaptable and comfortable with ambiguity, able to thrive in a dynamic and changing environment. Self-Assessment Questions: 1. How do you prioritize your own wellbeing and support the wellbeing of your team members? 2. Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this challenge, and what was the outcome? 3. How do you balance the need for data-driven decision-making with the importance of empathy and understanding in your marketing strategies? 🚀 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant demand generation experience and achievements. 3. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and execution skills. 4. Research Wellhub's mission, values, and culture to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring team one week after your application, expressing your continued interest in the position. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.