Senior Director of Ecommerce Marketing

📌 Core Information

🔹 Job Title: Senior Director of Ecommerce Marketing

🔹 Company: Global Payments Inc.

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer-first e-commerce strategies
• Overseeing e-commerce operations for multiple country websites and digital tools
• Collaborating with cross-functional teams to enhance online presence and sales conversions
• Analyzing web traffic metrics to optimize sales journeys and improve conversion rates
• Leading a team of e-commerce and shared resource professionals

ASSUMPTION: This role requires a strategic mindset, digital marketing expertise, and technical know-how to create and implement effective e-commerce programs for multiple user journeys.

📋 Key Responsibilities

✅ Developing and implementing customer-first e-commerce strategies to enhance online presence and sales conversions based on user types/personas

✅ Overseeing the digital design, development, and maintenance of the e-commerce website

✅ Collaborating with marketing and sales teams to create and execute digital marketing and ABM campaigns with measurable results

✅ Analyzing web traffic metrics to create a smooth, optimized sales journey, focusing on improving onsite conversion rates

✅ Suggesting solutions to boost GEO, SEO, conversion, and website user performance

✅ Building a global website testing practice and roadmap inclusive of conversion rate optimization and UX best practices

✅ Working with the Digital Marketing team to confirm the e-commerce budget and ensure cost-effective operations as it relates to website performance

✅ Developing a customer-focused hub to address existing merchants' needs, providing a help section, useful content, and promotional areas

✅ Coordinating with product management to ensure timely addition of new products to the online buyer journeys

✅ Working with the commercialization and product teams to develop and enhance product-led growth (PLG) experiences on the website

✅ Coordinating with the content strategy team to plan and execute more effective and personalized cross-channel user experiences

✅ Ensuring a seamless and engaging user experience across all online platforms, as well as for interactive tools, calculators, and surveys

✅ Monitoring competitor activities and market trends to stay ahead in the industry

✅ Implementing data-driven decision-making processes to optimize e-commerce performance

✅ Overseeing customer service processes and policies to enhance customer satisfaction

✅ Collaborating with external agencies, overseeing the RFP process for strategic partnerships and website development projects.

ASSUMPTION: This role involves a high level of strategic planning, project management, and cross-functional collaboration to drive e-commerce success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Information Technology, or related field

Experience: 8+ years of experience managing revenue-generating e-commerce websites and programs for a business

Required Skills:

• Proven experience in developing and implementing e-commerce strategies across multiple user journeys
• Strong technical knowledge of website management and e-commerce platforms
• Strong CRM experience to understand Sales funnel (Salesforce experience is a plus)
• Proven track record of increasing sales through online channels
• Strong understanding of digital marketing strategies and tools
• Proficiency in web analytics tools like Google Analytics
• Experience in managing large-scale digital projects
• Excellent leadership and team management skills
• Strong problem-solving abilities and attention to detail
• Ability to adapt to a fast-paced, changing environment
• Excellent written and verbal communication skills
• Knowledge of GEO, SEO, PPC, and other online marketing techniques
• Excellent analytical skills and ability to interpret data
• Experience in budget management and financial planning
• Ability to work cross-functionally and collaborate with various departments
• Strong leadership qualities with a proactive and solution-oriented approach
• Proficiency in Microsoft Office Suite and relevant e-commerce and marketing software
• Ability to troubleshoot technical issues and provide timely resolutions
• Strong organizational skills and the ability to manage multiple projects simultaneously

Preferred Skills:

• Experience in the Payments industry

ASSUMPTION: This role requires a well-rounded professional with a strong background in e-commerce, digital marketing, and leadership.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Senior Director role in London)

Benefits:

• Competitive benefits package
• 401(k) or pension plan
• Health, dental, and vision insurance
• Life and disability insurance
• Paid time off and holidays
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director role in London, with consideration for the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Global Payments is a leading provider of payment technology and software solutions, serving over 3 million companies, more than 1,300 financial institutions, and over 600 million cardholders worldwide.

Company Size: Global Payments has 24,176 employees globally, making it a large enterprise with a significant presence in the payments industry.

Founded: Global Payments was founded in 1967 and is headquartered in Atlanta, Georgia, USA.

Company Description:

• Global Payments empowers simple, fast, secure payments for everyone, delivering software and services at scale to millions of companies around the world.
• The company offers a complete, worldwide commerce ecosystem that delivers software and services to support merchants, partners, and financial institutions.
• Global Payments is committed to driving innovation and growth in the payments industry, providing customers with the tools and technology they need to succeed.

Company Specialties:

• Payments
• Ecommerce
• Point of sale
• Payment technology
• Merchant services
• Integrated payments
• Software solutions
• Omnichannel payments
• Cross-border payments
• Financial services
• Mobile payments
• Digital wallets
• Online payments
• Unified commerce
• Contactless payments
• Embedded fintech
• Issuing
• Mobile point of sale
• Fintech
• Issuer solutions
• B2B payments

Company Website: company.globalpayments.com

ASSUMPTION: Global Payments is a well-established company with a strong presence in the payments industry, offering a wide range of products and services to support merchants, partners, and financial institutions.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, experience, and expertise in e-commerce and digital marketing.

Reporting Structure: The Senior Director of Ecommerce Marketing will report directly to the Global Head of Marketing Operations and will oversee a team of e-commerce and shared resource professionals.

Work Arrangement: This role is based in London, United Kingdom, and requires on-site presence. However, there may be flexibility for remote work, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing organization
• Opportunities to lead strategic projects and initiatives that drive business growth
• Chance to work with and learn from experienced professionals in the payments industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's e-commerce strategy and performance.

🌍 Location & Work Environment

Office Type: Global Payments' London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global financial hub, with a vibrant and diverse business ecosystem
• The city offers excellent opportunities for networking, professional development, and growth
• London is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work as needed.

ASSUMPTION: The work environment at Global Payments' London office is collaborative, innovative, and focused on driving business growth through technology and software solutions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and other team members
• Final interview with the Global Head of Marketing Operations
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing and e-commerce expertise
• Leadership and team management abilities
• Technical knowledge of website management and e-commerce platforms
• Cross-functional collaboration and communication skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Global Payments' business and the payments industry in your application materials
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research the company and its competitors to showcase your industry knowledge and market awareness

ATS Keywords: Ecommerce Strategy, Digital Marketing, Sales Management, Web Analytics, CRM, Leadership, Problem Solving, SEO, PPC, Budget Management, Technical Knowledge, User Experience, Data Analysis, Project Management, Communication, Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and technical skills, as well as their cultural fit with the Global Payments team.

🛠️ Tools & Technologies

• E-commerce platforms (e.g., Magento, Shopify, BigCommerce)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and ethical behavior
• Accountability and results-driven mindset

Work Style:

• Fast-paced and dynamic work environment
• Focus on driving business growth and results
• Collaborative and cross-functional teamwork
• Opportunities for professional development and growth
• Strong emphasis on customer satisfaction and customer experience

Self-Assessment Questions:

• How do your personal values align with Global Payments' company values?
• Are you comfortable working in a fast-paced, dynamic environment, and adapting to change as needed?
• Do you have a proven track record of driving results and making a significant impact in your previous roles?

ASSUMPTION: Global Payments values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong commitment to integrity and ethical behavior.

⚠️ Potential Challenges

• Managing a team of e-commerce and shared resource professionals remotely, with team members located in various time zones
• Balancing multiple projects and priorities, with a focus on driving results and meeting deadlines
• Adapting to a fast-paced, changing environment, with a constant need to stay up-to-date with industry trends and best practices
• Navigating a large, complex organization with multiple stakeholders and competing priorities

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong leader with excellent communication, collaboration, and project management skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Ecommerce Manager or Senior Digital Marketing Manager position, with a focus on driving revenue growth through online channels
• Unlike other roles in the payments industry, this position requires a strong understanding of e-commerce strategy, website management, and digital marketing
• Career path comparison: This role is a senior leadership position with potential for advancement to a VP or C-level role within the marketing organization

ASSUMPTION: This role is unique in its focus on e-commerce strategy and revenue growth, requiring a well-rounded professional with expertise in digital marketing, leadership, and project management.

📝 Sample Projects

• Developing and implementing a comprehensive e-commerce strategy for a global financial services company, driving a 30% increase in online sales within the first year
• Leading a cross-functional team to redesign and relaunch an e-commerce website, resulting in a 25% improvement in conversion rates and a 15% increase in revenue
• Conducting a comprehensive website audit and optimization project, identifying and addressing technical issues and improving website performance by 20%

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic e-commerce initiatives, driving results and improving performance across multiple channels.

❓ Key Questions to Ask During Interview

• Can you describe the company's e-commerce strategy and how this role fits into that overall vision?
• How does the team structure and reporting lines support the company's e-commerce goals and objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees, particularly in the marketing organization?
• What are the key challenges and opportunities facing the company's e-commerce initiatives in the next 12-24 months?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's e-commerce strategy, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Global Payments careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research the company and its competitors to showcase your industry knowledge and market awareness
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.