Senior Director of Product Marketing

📌 Core Information

🔹 Job Title: Senior Director of Product Marketing

🔹 Company: Oura

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the Product Marketing function at ŌURA, overseeing GTM strategy, product positioning, customer insights, and product storytelling.
• Managing and growing a high-performing team, driving GTM planning for major hardware and cross-platform launches, and ensuring alignment across various departments.
• Evolving product positioning and messaging, translating complex technology into simple, compelling stories that resonate with customers.
• Serving as a thought partner to senior leaders, guiding strategic narratives, and bringing discipline to decision-making.
• Building strong relationships across the organization, keeping a sharp pulse on market trends, and driving alignment across a matrixed, fast-moving organization.

ASSUMPTION: This role requires a strategic yet hands-on leader who can balance big-picture thinking with tactical execution. The ideal candidate will have experience in consumer hardware product marketing and a proven track record of successful GTM launches.

📋 Key Responsibilities

✅ Lead the Product Marketing function, overseeing GTM strategy, product positioning, customer insights, and product storytelling.

✅ Manage and grow a high-performing team, driving GTM planning for major hardware and cross-platform launches, ensuring alignment across various departments.

✅ Evolve product positioning and messaging, translating complex technology into simple, compelling stories that resonate with customers.

✅ Serve as a thought partner to senior leaders, guiding strategic narratives, and bringing discipline to decision-making.

✅ Build strong relationships across the organization, keeping a sharp pulse on market trends, and driving alignment across a matrixed, fast-moving organization.

ASSUMPTION: The successful candidate will have experience in both B2C and B2B2C product marketing environments, with a strong operational mindset and exceptional communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 12+ years of experience in product marketing, with significant experience in consumer hardware (e.g., wearables, consumer electronics, IoT devices)

Required Skills:

• Proven experience leading successful GTM launches across both physical and digital product experiences.
• Exceptional communication skills—clear, concise, and compelling across writing, speaking, and visual storytelling.
• A strong operational mindset—you know how to scale systems, drive prioritization, and keep teams focused without losing creativity.
• Experience aligning executive stakeholders and driving consensus across Marketing, Product, and CX.
• Deep customer intuition backed by data—you can connect insights to product strategy and marketing execution.
• A strategic yet hands-on leader who’s not afraid to get in the weeds when needed.
• Strong cross-functional instincts—you know how to influence and align stakeholders around shared outcomes.

Preferred Skills:

• Experience in both B2C and B2B2C product marketing environments
• Background in health tech, wellness, or human performance
• Experience working with retail and channel partners on product launches

ASSUMPTION: Candidates with experience in health tech, wellness, or human performance may have a deeper understanding of ŌURA's products and customers, providing a competitive advantage.

💰 Compensation & Benefits

Salary Range: $165,000 - $239,000 per year (based on location and experience)

Benefits:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. ŌURA takes a market-based approach to pay, which may vary depending on the candidate's location and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. ŌURA is a fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app.

Company Size: 201-500 employees. ŌURA offers a dynamic and collaborative work environment, with opportunities for growth and learning.

Founded: 2013. ŌURA was founded with a mission to empower every person to own their inner potential and improve their health through better sleep and activity tracking.

Company Description:

• ŌURA is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app.
• The company provides daily feedback and practical steps to inspire healthy lifestyles, helping hundreds of thousands of people improve their sleep, understand their bodies, and transform their health.
• ŌURA is on a mission to empower every person to own their inner potential and is seeking talented individuals to join them on their journey.

Company Specialties:

• Consumer electronics
• Health technology
• Wearable technology
• Sleep monitoring
• Software development

Company Website: https://ouraring.com/whatsoura

ASSUMPTION: ŌURA's focus on health and wellness, along with its innovative products, makes it an attractive employer for candidates interested in the wellness industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer (CMO)

Reporting Structure: This role will manage a team of four product marketing professionals, with one new hire in scope immediately and additional team growth in the future.

Work Arrangement: Remote OK, with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• As ŌURA continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
• The company values internal promotions and offers career growth opportunities for high-performing employees.

ASSUMPTION: The successful candidate will have the opportunity to shape the product marketing function at ŌURA and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Remote-first company with offices in San Francisco, California; Oulu, Finland; and Helsinki, Finland.

Office Location(s): The successful candidate can work from any location in the United States.

Geographic Context:

• The United States offers a diverse range of living and working environments, from bustling cities to quiet suburbs and rural areas.
• ŌURA's remote work policy allows employees to choose the work environment that best suits their needs and preferences.
• The company offers an Oura Ring and employee discounts for friends and family, encouraging employees to prioritize their health and well-being.

Work Schedule: Full-time (40 hours per week), with the flexibility to work from anywhere in the United States.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives, while still maintaining a strong connection to ŌURA's company culture and values.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interviews with key stakeholders, including the Chief Marketing Officer (CMO) and other members of the marketing leadership team.
• Case study or presentation to showcase the candidate's strategic thinking and problem-solving skills.
• Final interview with the CEO or another senior leader to discuss the candidate's fit for the role and the company.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with ŌURA's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with consumer hardware product marketing and successful GTM launches.
• Demonstrate your understanding of ŌURA's products and mission, and explain how your background and skills make you a strong fit for this role.

ATS Keywords: Product Marketing, GTM Strategy, Hardware Innovation, Cross-Platform Product Experiences, Team Leadership, Communication Skills, Operational Mindset, Stakeholder Alignment, Customer Intuition, Strategic Leadership, Cross-Functional Collaboration, Market Trends Analysis, Health Tech, Wellness, Human Performance, Retail Partnerships

ASSUMPTION: ŌURA's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, while also providing insights into the company's mission and values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The successful candidate will have experience with relevant marketing and project management tools, as well as a strong understanding of data analysis and visualization to inform strategic decision-making.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: ŌURA believes in empowering every person to own their inner potential and take control of their health and well-being.
• Science-backed: ŌURA's products and services are based on rigorous scientific research and data-driven insights.
• Community: ŌURA fosters a collaborative and inclusive work environment, where employees feel supported and inspired to do their best work.

Work Style:

• Strategic: ŌURA values strategic thinking and problem-solving, with a focus on long-term growth and impact.
• Collaborative: ŌURA encourages cross-functional collaboration and teamwork, with a strong emphasis on communication and alignment.
• Adaptable: ŌURA is a fast-growing startup, and employees must be adaptable and comfortable with change.

Self-Assessment Questions:

• How do you align with ŌURA's mission to empower every person to own their inner potential?
• How do you approach strategic thinking and problem-solving in a dynamic, fast-paced environment?
• How do you foster a collaborative and inclusive work environment, and how do you support the growth and development of your team members?

ASSUMPTION: ŌURA's company culture is characterized by empowerment, science-backed decision-making, and a strong sense of community. The successful candidate will be able to thrive in this environment and contribute to ŌURA's ongoing success.

⚠️ Potential Challenges

• Managing a remote team and fostering a strong company culture in a virtual environment.
• Balancing strategic thinking and tactical execution in a fast-paced, dynamic startup environment.
• Keeping up with the latest trends and innovations in health tech and consumer electronics.
• Navigating the complexities of B2C and B2B2C product marketing environments.

ASSUMPTION: The successful candidate will have experience managing remote teams, balancing strategic and tactical responsibilities, and navigating complex marketing environments.

📈 Similar Roles Comparison

• This role is unique in its focus on hardware innovation and cross-platform product experiences in the health tech industry.
• Compared to traditional consumer electronics product marketing roles, this position requires a deeper understanding of health and wellness, as well as the unique challenges and opportunities of the health tech market.
• Career path opportunities may include advancing to a Chief Marketing Officer (CMO) role or transitioning to a general management or executive leadership position within ŌURA or another health tech company.

ASSUMPTION: Candidates with experience in health tech, wellness, or human performance may have a competitive advantage in this role, as they will have a deeper understanding of ŌURA's products and customers.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Oura Ring product line, targeting a specific customer segment (e.g., athletes, seniors, or young professionals).
• Conducting market research and customer segmentation analysis to inform product positioning and messaging for ŌURA's software and app experiences.
• Collaborating with cross-functional teams to launch a new ŌURA-branded wearable device, ensuring alignment with the company's brand identity and product portfolio.

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Director of Product Marketing role, as well as the opportunity to make a significant impact on ŌURA's growth and success.

❓ Key Questions to Ask During Interview

• How does ŌURA approach product innovation and roadmap planning, and how can this role contribute to that process?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into that structure?
• How does ŌURA support the professional development and growth of its employees, particularly in leadership roles?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does ŌURA foster a strong company culture and maintain employee engagement in a remote work environment?

ASSUMPTION: These key questions will help the candidate assess the fit of the role and the company, as well as understand the expectations and priorities for the first 90 days in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on consumer hardware product marketing and successful GTM launches.
• Prepare a case study or presentation to showcase your strategic thinking and problem-solving skills, demonstrating your understanding of ŌURA's products and mission.
• Follow up with the ŌURA HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.