🔹 Job Title: Senior Director of Product Marketing
🔹 Company: Rubrik
🔹 Location: Palo Alto, California
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 17, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a high-performing team of directors across Rubrik’s product portfolios.
- Driving cohesive go-to-market strategies that accelerate adoption and growth.
- Owning and evolving Rubrik’s product launch process to ensure a seamless customer experience.
- Conceptualizing and overseeing go-to-market plans to guide successful launches and ongoing campaigns.
- Collaborating with cross-functional teams to build programmatic campaigns that drive pipeline growth and conversion.
ASSUMPTION: This role requires a strategic thinker and inspiring people leader with a passion for shaping market-leading products in a rapidly growing industry.
📋 Key Responsibilities
✅ Leadership of Product Marketing Teams
- Lead and mentor Directors of Product Marketing across Rubrik’s platform of offerings, fostering a culture of excellence, innovation, and collaboration.
- Build, coach, and retain a high-caliber product marketing team, ensuring talent growth, succession planning, and professional development.
- Champion cross-functional alignment between Product Management, Sales, Customer Success, and Marketing to deliver cohesive go-to-market strategies that accelerate adoption and growth.
✅ Strategic Depth & Technical Acumen
- Serve as a thought leader and internal subject matter expert, translating deep technical knowledge of the cyber recovery and cyber resilience markets into compelling positioning and messaging.
- Maintain a sharp understanding of market trends, competitive landscapes, and customer needs to guide the team in crafting high-impact strategies across different audience segments.
- Ensure that Rubrik captures and communicates its differentiated value proposition in a way that resonates with technical buyers, C-level executives, and internal stakeholders alike.
✅ Product Launch Process Leadership
- Own and evolve Rubrik’s product launch process, driving alignment, accountability, and flawless execution to accelerate time-to-market and ensure a seamless customer experience.
- Establish and refine best practices to improve efficiencies while enabling the effective tracking of product launch success metrics.
- Partner with cross-functional stakeholders to ensure that launch initiatives align with broader business priorities and deliver measurable impact.
✅ Go-to-Market Strategy & Execution
- Conceptualize and oversee go-to-market plans to guide successful launches and ongoing campaigns that position Rubrik’s solutions as market leaders.
- Collaborate with demand generation, field marketing, and sales enablement teams to build programmatic campaigns that drive pipeline growth and conversion.
- Partner with sales leadership to deeply understand customer challenges, enabling the creation of collateral, sales tools, and playbooks that empower go-to-market success.
ASSUMPTION: This role requires a strong understanding of enterprise IT ecosystems, data protection, cloud platforms, SaaS, and/or cybersecurity markets, as well as the ability to translate technical concepts into clear, compelling value propositions for customers, partners, and internal teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 12+ years of product marketing experience, with a proven track record of driving go-to-market success and launching innovative enterprise solutions at scale.
Required Skills:
- Proven ability to lead, coach, and inspire high-performing individuals and teams.
- Experience managing globally distributed product marketing teams while navigating the dynamics of a fast-paced, high-growth environment.
- Strong understanding of enterprise IT ecosystems, data protection, cloud platforms, SaaS, and/or cybersecurity markets.
- Ability to translate technical concepts into clear, compelling value propositions for customers, partners, and internal teams.
- Expert in planning and executing highly effective product launches, with a deep understanding of marketing funnels, buyer journeys, and pipeline metrics.
- Strong analytical mindset and proven ability to leverage data to measure outcomes, identify opportunities, and make informed decisions.
- Exceptional ability to partner and influence cross-functional teams, including Product, Sales, Marketing, and Customer Success.
- Outstanding written and verbal communication skills, capable of quickly earning trust and credibility with technical and executive audiences alike.
Preferred Skills:
- Experience in the cybersecurity industry.
- Familiarity with Rubrik’s products and market position.
💰 Compensation & Benefits
Salary Range: $267,500 - $300,000 USD per year
Benefits:
- Bonus Potential
- Equity
- Benefits
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description: Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
Company Specialties: Ransomware Recovery, Cloud Data Management, Cyber Resiliency Solutions, Backup and Recovery, and Ransomware Detection
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the VP of Corporate & Product Marketing
Work Arrangement: On-site in Palo Alto, California, with remote work options available
Growth Opportunities:
- Lead a high-performing team of directors across Rubrik’s product portfolios.
- Drive strategic priorities across Rubrik’s portfolio while positioning the company as the authority in data security and cyber resilience.
- Own and evolve Rubrik’s product launch process to meet the demands of hypergrowth and category leadership.
- Collaborate with cross-functional stakeholders to ensure that launch initiatives align with broader business priorities and deliver measurable impact.
🌍 Location & Work Environment
Office Type: On-site office with remote work options available
Office Location: 3495 Deer Creek Rd, Suite 200, Palo Alto, California 94304, US
Geographic Context: Palo Alto is located in the heart of Silicon Valley, offering a vibrant tech industry and a high cost of living. The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: Full-time, with flexible hours and remote work options available.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with a member of the talent acquisition team.
2. In-depth behavioral and situational interviews with the hiring manager and other team members.
3. Final interview with the VP of Corporate & Product Marketing.
Key Assessment Areas:
- Leadership and management skills.
- Technical expertise in product marketing and cybersecurity.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with Rubrik’s values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your leadership and management skills, as well as your technical expertise in product marketing and cybersecurity.
- Prepare for behavioral and situational interview questions that focus on your leadership and strategic thinking abilities.
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
1. How do you ensure that your team members feel valued and empowered to grow in their roles?
2. Can you provide an example of a time when you had to adapt your communication style to effectively convey a complex technical concept to a non-technical audience?
3. How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
🚠 Potential Challenges
- Managing a globally distributed team with varying time zones and cultural backgrounds.
- Balancing the demands of a high-growth environment with the need for strategic planning and execution.
- Navigating a dynamic market landscape with evolving customer needs and competitive threats.
📈 Similar Roles Comparison
- Product Marketing Director (Rubrik)
- Leads a team of product marketing managers, focusing on go-to-market strategy and execution for a specific product or portfolio.
- Requires a strong understanding of the product and its market position, as well as the ability to collaborate with cross-functional teams.
- VP of Product Marketing (Rubrik)
- Oversees the entire product marketing function, driving strategic priorities and ensuring alignment with business objectives.
- Requires a broad understanding of the market, competitive landscape, and customer needs, as well as the ability to lead and mentor a high-performing team.
📝 Sample Projects
1. Product Launch Campaign - Develop and execute a comprehensive go-to-market strategy for a new product or feature, including messaging, positioning, and launch event planning.
2. Customer Segmentation Analysis - Conduct market research and analysis to identify key customer segments, their pain points, and how Rubrik’s products address their needs.
3. Competitive Landscape Assessment - Analyze the competitive landscape, identify gaps in Rubrik’s product portfolio, and develop recommendations for product improvement or new product development.
💡 Key Questions to Ask During Interview
1. How does Rubrik support the professional development and career growth of its product marketing team members?
2. Can you describe the company’s approach to product launch process evolution and how this role will drive that initiative?
3. How does Rubrik foster a culture of innovation and collaboration within its product marketing team?
4. What are the key priorities for this role in the first 90 days, and how will success be measured?
5. How does Rubrik approach cross-functional collaboration and alignment between product marketing, product management, sales, and other teams?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.rubrik.com/company/careers/departments/job.6901407?gh_jid=6901407).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership and strategic thinking abilities.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps in the interview process.
- If you are invited for an interview, research Rubrik’s products, market position, and company culture to demonstrate your enthusiasm and preparation.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
