📌 Core Information
🔹 Job Title: Senior Director of Product Marketing
🔹 Company: Jobgether (Partnering with Snorkel AI)
🔹 Location: Redwood City, CA; San Francisco, CA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: Hybrid (Redwood City, CA; San Francisco, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering clear, differentiated, and scalable product messaging tailored for enterprise buyers, technical users, and business stakeholders.
- Owning the go-to-market strategy including campaign rollouts, product launches, and sales enablement activities.
- Building and refining ideal customer profiles (ICPs), decision-maker maps, and customer journey frameworks to guide marketing efforts.
- Planning and executing successful launches for new features and platform offerings in close coordination with product, marketing, and customer success teams.
- Monitoring competitive landscape and industry trends to inform strategy and product positioning.
- Supporting analyst relations and thought leadership initiatives to secure placement in key industry rankings and media outlets.
ASSUMPTION: This role requires a strategic and hands-on marketing leader with a strong background in B2B product marketing, particularly in AI/ML or SaaS environments, to drive impact at the intersection of AI innovation and enterprise adoption.
📋 Key Responsibilities
✅ Developing and delivering clear, differentiated, and scalable product messaging tailored for various stakeholders.
✅ Owning the go-to-market strategy including campaign rollouts, product launches, and sales enablement activities.
✅ Building and refining ideal customer profiles (ICPs), decision-maker maps, and customer journey frameworks to guide marketing efforts.
✅ Planning and executing successful launches for new features and platform offerings in close coordination with cross-functional teams.
✅ Monitoring competitive landscape and industry trends to inform strategy and product positioning.
✅ Supporting analyst relations and thought leadership initiatives to secure placement in key industry rankings and media outlets.
ASSUMPTION: This role requires a strong understanding of AI/ML technologies and the ability to translate complex technical products into engaging stories for diverse audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-12 years of experience in B2B product marketing, including at least 3 years in AI/ML, developer tools, or SaaS environments.
Required Skills:
- Proven track record launching technical products within startup or scale-up companies.
- Experience owning product positioning and go-to-market strategy from inception through execution.
- Strong collaborative skills with the ability to work cross-functionally across product, sales, and leadership teams.
- Technical curiosity and aptitude for translating complex AI concepts into clear, compelling narratives.
- Excellent storytelling and design instincts to bring messaging to life across multiple channels.
- Familiarity with tools such as Figma, Salesforce, Google Workspace, and Google Analytics.
- Deep technical expertise in AI model development, including areas like pretraining, evaluation, knowledge distillation, and agentic reasoning.
- Experience in community-building and engaging diverse technical audiences.
Preferred Skills:
- Experience working with AI/ML or data development platforms.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in AI/ML or data development platforms and fluency in multiple languages will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $230,000 to $320,000 USD (Tier 1 locations)
Benefits:
- Comprehensive medical, dental, and vision insurance plans for employees and their families.
- Annual wellness stipend to support your health and well-being.
- 401(k) program to help plan for your financial future.
- Generous parental leave program offering up to 20 weeks of paid time off.
- Workstation setup allowance and support for remote/hybrid work arrangements.
- Inclusive and supportive culture that values diversity, personal growth, and end-to-end ownership.
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is for Tier 1 locations and may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 11-50 employees
Founded: 2020
Company Description:
- Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
- Their AI-powered platform understands more than just keywords, interpreting skills, experience, and intent to create meaningful connections.
- Their mission is to eliminate the noise in the hiring process, automate manual work, and let people focus on what really matters: hiring smarter and finding the perfect job, no matter where you are.
Company Specialties:
- AI-driven job matching
- Talent acquisition
- Recruitment process optimization
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's unique value proposition lies in its AI-driven approach to talent matching, which streamlines the hiring process for both candidates and companies.
📊 Role Analysis
Career Level: Senior leadership role reporting directly to the C-level executive or VP of Marketing
Reporting Structure: This role will lead a team of product marketing managers and specialists, collaborating cross-functionally with product, sales, and customer success teams.
Work Arrangement: Hybrid (Redwood City, CA; San Francisco, CA) with flexibility for remote work
Growth Opportunities:
- Potential to shape and scale the go-to-market strategy for a cutting-edge AI data development platform.
- Opportunity to drive impact at the intersection of AI innovation and enterprise adoption.
- Chance to grow within the organization as the company expands its offerings and user base.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Jobgether continues to expand its platform and user base.
🌍 Location & Work Environment
Office Type: Hybrid (Redwood City, CA; San Francisco, CA) with flexibility for remote work
Office Location(s): Redwood City, CA; San Francisco, CA
Geographic Context:
- Redwood City and San Francisco are both located in the San Francisco Bay Area, California, offering a vibrant tech industry and diverse cultural scene.
- The Bay Area is known for its mild Mediterranean climate, with cool summers and mild winters.
- The region is home to numerous tech companies, providing ample networking opportunities and a thriving job market.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer a mix of remote and on-site work, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Jobgether's AI-driven platform.
- AI-powered screening process evaluating skills, experience, and achievements.
- Manual review by Jobgether's human team, if necessary.
- Shortlisting of top 3-5 candidates based on match score.
- Introduction of shortlisted candidates to the hiring company (Snorkel AI).
- Final decision and next steps (such as interviews or additional assessments) made by Snorkel AI's internal hiring team.
Key Assessment Areas:
- Technical expertise in AI/ML and product marketing.
- Strategic thinking and go-to-market strategy development.
- Cross-functional collaboration and leadership skills.
- Storytelling and design instincts for bringing messaging to life.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, AI/ML, and go-to-market strategy.
- Demonstrate your understanding of AI/ML technologies and ability to translate complex concepts into clear, compelling narratives.
- Showcase your leadership skills and experience working with cross-functional teams.
ATS Keywords: Product Marketing, Go-to-market Strategy, Campaign Rollouts, Product Launches, Sales Enablement, Customer Profiles, Competitive Analysis, Analyst Relations, Thought Leadership, Technical Aptitude, Storytelling, Design Instincts, AI Model Development, Community Building, Technical Narratives, Collaboration
ASSUMPTION: Jobgether's AI-driven application process focuses on skills, experience, and achievements, making it essential for applicants to tailor their materials to highlight these aspects.
🛠️ Tools & Technologies
- Figma
- Salesforce
- Google Workspace
- Google Analytics
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as the role may involve learning and adapting to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and supportive culture
- Focus on personal growth and end-to-end ownership
- Commitment to hiring smarter and finding the perfect job for candidates
Work Style:
- Collaborative and cross-functional teamwork
- Strategic and hands-on approach to product marketing
- Focus on driving impact at the intersection of AI innovation and enterprise adoption
Self-Assessment Questions:
- Do you thrive in a fast-paced, growth-oriented environment and enjoy crafting compelling narratives for diverse audiences?
- Are you comfortable working cross-functionally with product, sales, and leadership teams to drive impact?
- Do you have a strong understanding of AI/ML technologies and the ability to translate complex concepts into clear, engaging stories?
ASSUMPTION: Candidates who align with Jobgether's company values and work style, and can answer these self-assessment questions affirmatively, will likely be a strong fit for this role.
⚠️ Potential Challenges
- Working with complex AI/ML technologies and translating them into engaging stories for diverse audiences.
- Keeping up with the fast-paced, growth-oriented environment and adapting to changes in the AI landscape.
- Balancing strategic and hands-on responsibilities, requiring strong time management and prioritization skills.
- Collaborating effectively with cross-functional teams and influencing roadmap direction.
ASSUMPTION: These challenges can be overcome by a strong candidate with the right skills, experience, and mindset for the role.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on AI/ML technologies and enterprise adoption, requiring a deep understanding of AI/ML concepts and the ability to translate them into clear, compelling narratives.
- In the AI/ML industry, this role is unique in its focus on driving impact at the intersection of AI innovation and enterprise adoption, offering a strategic and hands-on approach to product marketing.
- Career-wise, this role offers significant growth potential, as Jobgether continues to expand its platform and user base, providing opportunities for advancement within the organization.
ASSUMPTION: This role is distinct from other product marketing positions due to its focus on AI/ML technologies and enterprise adoption, offering a unique opportunity for candidates with the right skills and experience.
📝 Sample Projects
- Developing and delivering product messaging for a new AI data development platform launch, tailored for enterprise buyers, technical users, and business stakeholders.
- Building and refining ideal customer profiles (ICPs), decision-maker maps, and customer journey frameworks to guide marketing efforts for an AI/ML product suite.
- Planning and executing a successful product launch for a new AI model development feature, in close coordination with product, marketing, and customer success teams.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of AI/ML technologies and the ability to translate complex concepts into clear, engaging stories.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will influence its direction?
- How does the company support the professional growth and development of its employees, particularly in this role?
- What is the company's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that?
- How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities exist for collaboration with other teams, such as product, sales, or customer success, and how can I ensure effective communication and alignment with their priorities?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in understanding the role's strategic impact, company culture, and opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Jobgether application portal.
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, AI/ML, and go-to-market strategy.
- Prepare a portfolio or examples of your work demonstrating your ability to translate complex AI concepts into clear, compelling narratives.
- Follow up with the hiring team one week after submission to confirm receipt of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
