📌 Core Information
🔹 Job Title: Senior Director of Product Marketing - AI Portfolio
🔹 Company: Icertis
🔹 Location: United States (Remote OK)
🔹 Job Type: Full time
🔹 Category: Software Development
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (US)
🚀 Job Overview
Key aspects of this role include:
- Leading AI product marketing and driving the Icertis Customer Advisory Board (CAB)
- Championing the internal adoption of GenAI to enhance marketing efforts
- Collaborating closely with senior executives to shape AI communication strategies
- Offering remote flexibility in the US (or Seattle HQ base) with cross-time-zone agility
- Direct C-suite collaboration to shape bold strategies
ASSUMPTION: This role requires a strategic self-starter with experience in product marketing and ideally in product management or pre-sales. Strong people development skills are essential as the role will initially lead a small team.
📋 Key Responsibilities
✅ Lead AI product marketing and drive the Icertis Customer Advisory Board (CAB)
✅ Champion the internal adoption of GenAI to power smarter, faster marketing
✅ Collaborate with senior executives to shape how Icertis communicates its AI innovation to the world
✅ Work closely with the VP of Product Marketing and other stakeholders to develop and execute go-to-market strategies
✅ Manage and develop a small team, fostering a culture of innovation and continuous learning
ASSUMPTION: This role requires a high level of strategic thinking, technical understanding, and strong leadership skills to drive success in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in product marketing, with a strong background in AI and enterprise software
Required Skills:
- Proven track record in product marketing, with experience in AI and enterprise software
- Strong strategic thinking and planning skills
- Excellent communication and presentation skills
- Proven ability to lead and develop teams
- Experience with customer advisory boards
- Familiarity with GenAI and its applications in marketing
Preferred Skills:
- Experience in product management or pre-sales
- Background in enterprise contract lifecycle management
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong blend of product marketing, AI, and enterprise software experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Flexible work arrangements
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on experience, location, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Icertis is a global leader in AI-powered contract intelligence, helping customers grow revenue, control costs, mitigate risk, and ensure compliance.
Company Size: Icertis has 1,001-5,000 employees, offering a large, established environment with ample growth opportunities.
Founded: Icertis was founded in 2009 and is headquartered in Bellevue, WA, with offices worldwide.
Company Description:
- Icertis is the global leader in AI-powered contract intelligence, revolutionizing contract management for customers worldwide.
- The Icertis platform equips customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance.
- Icertis serves 30% of the Fortune 100 and customers in 90+ countries.
Company Specialties:
- Enterprise Contract Management
- Contract Compliance
- Contract Lifecycle Management
- Contract Analytics
- Contract Management Software
- Procurement & Sourcing
- Risk Management
- Contract Management
- Contract Intelligence
Company Website: http://www.icertis.com
ASSUMPTION: Icertis' focus on AI-powered contract intelligence makes it an attractive choice for professionals interested in AI and enterprise software.
📊 Role Analysis
Career Level: Senior Director - a strategic, leadership role with significant impact on the organization's AI product marketing efforts.
Reporting Structure: This role reports directly to the VP of Product Marketing and may have a small team reporting to them.
Work Arrangement: Remote OK (US) with flexibility for working from the Seattle HQ base. This role requires cross-time-zone agility due to Icertis' global presence.
Growth Opportunities:
- Potential to grow into a more senior role, such as VP of Product Marketing, as the team expands
- Opportunities to lead and develop a team, fostering a culture of innovation and continuous learning
- Chance to work closely with senior executives and shape AI communication strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Icertis' AI product marketing efforts.
🌍 Location & Work Environment
Office Type: Icertis has multiple offices worldwide, with the headquarters in Bellevue, WA. This role offers remote flexibility in the US.
Office Location(s): Bellevue, WA (HQ), Pune, India (HQ), and other global offices
Geographic Context:
- Bellevue, WA: A suburb of Seattle, offering a mix of urban and suburban living with easy access to nature and outdoor activities
- Pune, India: A major city in western India, known for its educational institutions, IT industry, and cultural heritage
Work Schedule: Full-time (40 hours/week), with flexibility for remote work and cross-time-zone collaboration
ASSUMPTION: The remote work arrangement and global office locations allow for a diverse and inclusive work environment, fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Case study or presentation to demonstrate strategic thinking and communication skills
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Leadership and team development
- Technical understanding of AI and enterprise software
- Cultural fit and alignment with Icertis' values
Application Tips:
- Highlight your experience in product marketing, AI, and enterprise software in your resume and cover letter
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and communication skills
- Research Icertis' products, customers, and market position to demonstrate your understanding of the business
ATS Keywords: AI, Product Marketing, Enterprise Software, Strategic Thinking, Leadership, Team Development, Customer Advisory Board, GenAI
ASSUMPTION: Icertis' interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
- Product marketing tools (e.g., Marketo, HubSpot, Pardot)
- Collaboration and project management tools (e.g., Microsoft Office, Slack, Asana)
- Customer relationship management (CRM) software (e.g., Salesforce)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing and AI professionals, with a focus on collaboration and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation Driven
- One Icertis
- Integrity Always
- Results Focused
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you embody Icertis' values in your work?
- How do you approach collaboration and cross-functional teamwork?
- How do you stay up-to-date with industry trends and new technologies?
ASSUMPTION: Icertis values a customer-obsessed, innovation-driven, and results-focused culture, with a strong emphasis on collaboration and continuous improvement.
⚠️ Potential Challenges
- Managing a remote team with global time zones
- Balancing strategic planning with day-to-day tactical tasks
- Keeping up with the fast-paced evolution of AI and enterprise software
- Adapting to a large, established organization with a diverse range of stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- This role is unique in its focus on AI product marketing and internal adoption of GenAI within Icertis
- Similar roles in other organizations may have a narrower focus on product marketing or AI, without the internal adoption aspect
- Career paths for this role may include progression to VP of Product Marketing or other senior leadership positions
ASSUMPTION: This role offers a unique blend of product marketing, AI, and internal adoption responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered product
- Managing the Icertis Customer Advisory Board (CAB), driving customer engagement and feedback
- Championing the internal adoption of GenAI to enhance marketing efforts and drive innovation
ASSUMPTION: These projects demonstrate the strategic, leadership, and tactical aspects of the role, with a focus on driving customer impact and internal innovation.
❓ Key Questions to Ask During Interview
- How does this role fit into Icertis' overall strategy for AI product marketing?
- What are the biggest challenges facing the team and the organization, and how can this role address them?
- How does Icertis support the professional development and growth of its employees?
- What is the expected timeline for growing the team, and how will that impact my role and responsibilities?
- How does Icertis foster a culture of innovation and continuous learning?
ASSUMPTION: These questions help assess the strategic fit of the role, the organization's priorities, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in product marketing, AI, and enterprise software
- Prepare for interviews by researching Icertis' products, customers, and market position, and practicing your responses to behavioral and situational interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
