Senior Director, Partner Marketing

📌 Core Information

🔹 Job Title: Senior Director, Partner Marketing

🔹 Company: Contentful

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (30% travel)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of global partner marketing
• Development and execution of co-marketing strategies with key partners
• Cross-functional collaboration with sales, product, and marketing teams
• Global team management and mentorship

ASSUMPTION: This role requires a high level of strategic thinking, operational excellence, and inspirational leadership to drive significant business impact through global partner marketing.

📋 Key Responsibilities

✅ Own and execute global partner marketing strategy across GSI, ISV, and CSP routes to market

✅ Define, scale, and optimize partner marketing investment models, success metrics, and operational frameworks

✅ Develop and communicate joint value propositions and messaging with key partners

✅ Execute high-impact co-branded campaigns to drive pipeline and revenue growth

✅ Administer and optimize Market Development Funds (MDF) to maximize ROI

✅ Collaborate with regional field marketing and sales teams to localize and scale global programs

✅ Define and report on KPIs to measure the performance and ROI of partner marketing programs

✅ Lead, mentor, and develop a high-performing global partner marketing team

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership to achieve ambitious business goals through global partner marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 10 years of progressive B2B SaaS marketing leadership experience, with at least 5 years specifically in a senior-level global partner marketing leadership role

Required Skills:

• Proven track record of designing, leading, and executing global partner marketing strategies that drive significant demand, accelerate pipeline velocity, and contribute to substantial revenue growth
• Deep expertise in building, managing, and scaling global partner ecosystems
• Strong understanding of joint value propositions, solution messaging, and partner-influenced buyer journeys
• Exceptional communication, negotiation, and cross-functional project management skills
• Experience managing global teams across multiple time zones

Preferred Skills:

• Fluency in additional languages
• Experience working with global system integrators (GSIs)
• Knowledge of marketing automation tools and CRM systems

ASSUMPTION: Candidates should have a strong background in B2B SaaS partner marketing, with a proven track record of driving significant business impact through strategic co-marketing initiatives.

💰 Compensation & Benefits

Salary Range: $258,000 - $315,000 USD per year

Benefits:

• Stock Options
• Comprehensive Healthcare Package
• Fertility and Family Building Benefits
• Paid Time Off
• Company Paid Parental Leave
• Personal Annual Education Budget
• Wellbeing Stipend
• Communication Stipend
• New Hire Office Equipment Stipend

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is specific to candidates working or residing in the state of Colorado. For candidates outside of Colorado, the salary range may vary based on location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees (Mid-sized)

Founded: 2013

Company Description:

• Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale
• The company enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide
• Contentful is headquartered in Berlin, with hubs in Denver, San Francisco, London, New York, and distributed worldwide

Company Specialties:

• SaaS
• Cloud
• Mobile
• CMS
• Content infrastructure
• API
• SDK
• Content management
• Commerce
• Composable content
• Content marketing
• Content creator
• Headless CMS
• Applications
• Content delivery
• Content orchestration
• Content plan
• App framework
• Content platform
• Digital content
• Digital marketing
• Branding
• Content team
• Localization
• Developer
• Content at scale
• Platform architect
• Brand storytelling
• Digital storyteller
• Digital storytelling
• Visual storytelling
• Structured content
• Content infrasctructure
• Digital experience
• And digital experience platform

Company Website: Contentful

ASSUMPTION: Contentful is a well-established, mid-sized company with a strong focus on innovation and growth in the digital experience platform space.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the VP of Growth Marketing and collaborates closely with the VP of Global Partnerships and other critical cross-functional leaders

Work Arrangement: Hybrid (30% travel)

Growth Opportunities:

• Potential to build and lead a high-performing global partner marketing team
• Opportunity to shape and execute a world-class co-marketing strategy across a diverse and rapidly expanding global partner ecosystem
• Potential to drive significant business impact and accelerate career growth through successful execution of global partner marketing initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Contentful's global business strategy.

🌍 Location & Work Environment

Office Type: Hybrid (Denver, Colorado)

Office Location(s): Denver, Colorado

Geographic Context:

• Denver is the capital and most populous city of Colorado, with a population of approximately 715,522 as of the 2020 census
• The city is known for its vibrant arts and culture scene, as well as its proximity to the Rocky Mountains, offering ample opportunities for outdoor recreation
• Denver has a semi-arid climate, with four distinct seasons and an average annual precipitation of 15.1 inches

Work Schedule: Full-time (40 hours/week), with the potential for up to 30% travel

ASSUMPTION: The hybrid work arrangement allows for flexibility in work location, with the expectation of occasional travel to meet with partners and attend industry events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and situational interviews with the hiring manager and team members
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and communication skills
• Leadership and team management abilities
• Domain expertise in B2B SaaS partner marketing
• Alignment with Contentful's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience with global partner marketing strategies, co-marketing campaigns, and team leadership
• Research Contentful's company culture and values to demonstrate your fit for the role
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: B2B SaaS, Partner Marketing, Global Partner Ecosystems, Demand Generation, Pipeline Growth, Co-Marketing Strategies, Project Management, Communication Skills, Negotiation Skills, Team Leadership, Cross-Functional Collaboration, Data Analysis, Strategic Planning, Relationship Management, Marketing Strategy, Revenue Growth

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and domain expertise in global B2B SaaS partner marketing.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The candidate should have experience with relevant marketing automation, CRM, project management, data analysis, and collaboration tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Empowering

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and accountable
• Empowering and supportive of team growth

Self-Assessment Questions:

• Do you thrive in a dynamic, cross-functional environment, working with various teams to drive strategic initiatives?
• Are you comfortable managing global teams and mentoring team members to achieve their full potential?
• Do you have a proven track record of executing successful co-marketing campaigns and driving significant business impact through partner marketing strategies?

ASSUMPTION: Contentful values a customer-centric, innovative, collaborative, inclusive, and empowering work environment, with a strong focus on strategic thinking, cross-functional collaboration, and results-driven execution.

⚠️ Potential Challenges

• Managing a global team across multiple time zones and cultures
• Balancing strategic planning and day-to-day execution
• Navigating complex partner relationships and negotiations
• Adapting to a fast-paced, ever-changing market landscape
• Ensuring consistent and high-quality communication across multiple channels and regions

ASSUMPTION: This role presents unique challenges that require a high degree of adaptability, strategic thinking, and strong communication skills to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of global partner ecosystems and co-marketing strategies
• Compared to other senior-level marketing roles, this position offers a unique blend of strategic planning, cross-functional collaboration, and team leadership
• Career progression in this role may lead to senior leadership positions within Contentful or other global organizations

ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with significant potential for career growth and impact on the global business.

📝 Sample Projects

• Developing and executing a global co-marketing strategy with a key strategic partner
• Managing a team of regional partner marketers to localize and scale global programs
• Optimizing Market Development Funds (MDF) allocation to maximize ROI and drive business objectives
• Conducting a comprehensive audit of the partner marketing function and implementing process improvements

ASSUMPTION: These sample projects illustrate the strategic, operational, and leadership aspects of the role, with a focus on driving significant business impact through global partner marketing initiatives.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with the VP of Global Partnerships and other cross-functional leaders?
• What are the key challenges facing the global partner marketing team, and how can this role address them?
• How does Contentful support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions help assess the strategic priorities, cross-functional collaboration, and growth opportunities for the role, as well as Contentful's commitment to employee development and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interviews, focusing on your experience with global partner marketing strategies, co-marketing campaigns, and team leadership
• Research Contentful's company culture and values to demonstrate your fit for the role
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.