Senior Director, Partner Marketing

📌 Core Information

🔹 Job Title: Senior Director, Partner Marketing

🔹 Company: Contentful

🔹 Location: New York, New York, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global partner marketing strategies
• Building and managing a high-performing global partner marketing team
• Collaborating with cross-functional leaders to drive joint go-to-market programs
• Optimizing partner marketing investment models and success metrics

ASSUMPTION: This role requires a strategic mindset, operational excellence, and inspirational leadership to succeed in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Own the end-to-end global partner marketing strategy across GSI, ISV, and CSP routes to market

✅ Define, scale, and continually optimize partner marketing investment models, success metrics, and operational frameworks

✅ Develop the “better together” value proposition and messaging with key partners

✅ Drive partner integration into Contentful’s core marketing campaigns, sales plays, and regional go-to-market initiatives

✅ Serve as the primary marketing strategist and point of contact for top strategic alliances, developing innovative joint marketing plans and aligning on ambitious business goals

✅ Execute high-impact co-branded campaigns to drive pipeline and revenue growth

✅ Administer and proactively optimize the use of Market Development Funds (MDF) to maximize ROI and achieve critical business objectives

✅ Partner closely with regional field marketing and sales teams to localize and scale global programs effectively

✅ Enable regional marketers and partner managers with toolkits, messaging frameworks, and scalable co-marketing assets

✅ Ensure regional partners are well-represented in field initiatives, strategic events, and cross-functional campaigns

✅ Define and report on KPIs to measure the performance and ROI of partner marketing programs across all regions and partner types

✅ Deliver regular, executive-level reporting to senior leadership with actionable insights and strategic recommendations for continuous program enhancement

✅ Identify top-performing tactics and share best practices to continuously improve global partner engagement and pipeline growth

✅ Lead, mentor, and actively develop a high-performing global partner marketing team, fostering a culture of excellence, accountability, and continuous learning

✅ Foster a dynamic, collaborative, and high-impact team culture that thrives in a cross-functional, matrixed environment, empowering team members to achieve their full potential

✅ Partner with marketing operations, enablement, and events to execute world-class programs and partner experiences

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership to drive successful partner marketing outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 10+ years of progressive B2B SaaS marketing leadership experience, with at least 5 years specifically in a senior-level global partner marketing leadership role

Required Skills:

• Proven track record of designing, leading, and executing global partner marketing strategies that consistently drive significant demand, accelerate pipeline velocity, and directly contribute to substantial revenue growth
• Strong understanding of joint value propositions, solution messaging, and partner-influenced buyer journeys
• Exceptional communication, negotiation, and cross-functional project management skills
• Experience managing global teams across multiple time zones, with the ability to lead both strategy and execution
• Willingness to travel globally up to 30% as needed

Preferred Skills:

• Experience working with global system integrators (GSIs), independent software vendors (ISVs), and cloud service providers (CSPs)
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in B2B SaaS partner marketing and a proven track record of driving significant business impact are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $290,000 - $354,000 (New York Salary Range)

Benefits:

• Stock Options
• Comprehensive Healthcare Package
• Fertility and Family Building Benefits
• Paid Time Off
• Company Paid Parental Leave
• Personal Annual Education Budget
• Wellbeing Stipend
• Communication Stipend
• New Hire Office Equipment Stipend

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is specific to candidates working in New York. For candidates working in other locations, the salary range may vary based on the cost of living and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Contentful operates in the digital experience platform industry, helping businesses meet the growing demand for engaging, personalized content at scale.

Company Size: Contentful is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: Contentful was founded in 2013 and is headquartered in Berlin, with additional hubs in San Francisco, Denver, London, and New York.

Company Description:

• Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale.
• The company enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
• Contentful’s platform blends composability with native AI capabilities, allowing businesses to create, manage, and distribute content more efficiently and effectively.

Company Specialties:

• SaaS
• Cloud
• Mobile
• CMS
• Content infrastructure
• API
• SDK
• Content management
• commerce
• composable content
• content marketing
• content creator
• headless cms
• applications
• content delivery
• content orchestration
• content plan
• app framework
• content platform
• digital content
• digital marketing
• branding
• content team
• localization
• developer
• content at scale
• platform architect
• brand storytelling
• digital storyteller
• digital storytelling
• visual storytelling
• structured content
• content infrasctructure
• digital experience
• and digital experience platform

Company Website: www.contentful.com

ASSUMPTION: Contentful's expertise in digital experience platforms and commitment to innovation make it an attractive employer for marketing professionals seeking to grow in a dynamic, global environment.

📊 Role Analysis

Career Level: This role is at the senior director level, reporting directly to the VP of Growth Marketing and collaborating closely with the VP of Global Partnerships and other critical cross-functional leaders.

Reporting Structure: The Senior Director, Partner Marketing will lead a global team of high-performing partner marketers and manage relationships with key strategic alliances.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The candidate is expected to be based in or near New York, with the willingness to travel globally up to 30% as needed.

Growth Opportunities:

• Contentful's rapid growth and expansion present numerous opportunities for career advancement within the company.
• The Senior Director, Partner Marketing role offers the chance to build and scale a global partner marketing function, making it an ideal platform for professional development and growth.
• Contentful's commitment to fostering a dynamic, collaborative, and high-impact team culture empowers team members to achieve their full potential.

ASSUMPTION: Candidates with a strong track record in global B2B SaaS partner marketing and a desire to grow within a dynamic, expanding organization are well-suited for this role.

🌍 Location & Work Environment

Office Type: Contentful's New York office is a modern, collaborative workspace designed to facilitate team interaction and productivity.

Office Location(s): 100 W 33rd St, New York, NY 10001, United States

Geographic Context:

• New York City offers a vibrant, multicultural environment with numerous attractions, cultural events, and culinary experiences.
• The city's robust tech industry provides ample networking and professional development opportunities.
• New York's competitive job market and cost of living may require candidates to negotiate compensation and benefits packages accordingly.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of on-site and remote work. The core hours for Contentful's New York office are 9:00 AM to 6:00 PM EST.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to adapt to the unique demands of a global, matrixed organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global partner marketing expertise
• Cross-functional collaboration and stakeholder management skills
• Leadership and team development capabilities

• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Contentful's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Contentful's platform and the digital experience platform industry in your application materials.
• Prepare for behavioral interview questions focusing on your experience with global partner marketing strategies, cross-functional collaboration, and team leadership.
• Showcase your ability to drive significant business impact through your past achievements and initiatives.
• Be ready to discuss your approach to measuring and optimizing partner marketing program performance and ROI.

ATS Keywords: Global Partner Marketing, B2B SaaS, Strategic Relationships, Demand Generation, Pipeline Growth, Revenue Growth, Joint Value Propositions, Cross-Functional Collaboration, Team Leadership, Data Analysis, Market Development Funds, Campaign Execution

ASSUMPTION: Contentful's application process is designed to assess candidates' strategic thinking, global partner marketing expertise, and cultural fit for the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Partner relationship management (PRM) software (e.g., Allbound, Impartner)
• Project management tools (e.g., Asana, Trello)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Content management systems (CMS) (e.g., Contentful, WordPress)
• API and SDK development tools (e.g., Postman, Swagger)

ASSUMPTION: Familiarity with relevant marketing automation, CRM, PRM, project management, data visualization, CMS, API, and SDK tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Collaborative
• Adaptable
• Creative
• Curious

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and analytical
• Innovative and creative
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Contentful's customer-centric approach to partner marketing?
• Describe your experience working in a cross-functional, collaborative environment and driving joint go-to-market programs.
• How do you approach continuous learning and professional development in a dynamic, growing organization?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Contentful's values and work style are more likely to succeed and thrive in the organization.

⚠️ Potential Challenges

• Managing a global team across multiple time zones and cultures
• Balancing strategic planning and day-to-day execution
• Navigating a dynamic, matrixed organization with multiple stakeholders
• Adapting to the unique demands of a hybrid work arrangement
• Meeting ambitious business objectives and KPIs in a competitive market

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, global environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Senior Director, Partner Marketing position requires a deep understanding of global partner ecosystems and the ability to drive significant business impact through strategic co-marketing initiatives.
• This role is unique in its focus on building and scaling integrated co-marketing programs that deepen relationships with strategic partners and drive measurable, impactful business outcomes.
• Career progression in this role may involve advancing to a VP or C-level position within Contentful or transitioning to a similar leadership role at another organization.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and the potential career growth opportunities it presents.

📝 Sample Projects

• Developing and executing a global partner marketing strategy for a new product launch, resulting in a 30% increase in pipeline generation and a 20% increase in revenue within the first year
• Building and managing a high-performing global partner marketing team, with a 95% satisfaction rate and a 25% increase in team productivity over two years
• Optimizing the use of Market Development Funds (MDF) to maximize ROI, leading to a 15% increase in partner engagement and a 10% increase in pipeline contribution

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• How does Contentful support the professional development and growth of its partner marketing team members?
• Can you describe the team structure and reporting relationships for the global partner marketing function?
• How does Contentful measure and optimize the performance of its partner marketing programs?
• What are the key priorities for the Senior Director, Partner Marketing role in the first 90 days?
• How does Contentful foster a culture of collaboration and innovation within its partner marketing team?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and commitment to driving partner marketing success at Contentful.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions focusing on your experience with global partner marketing strategies, cross-functional collaboration, and team leadership
• Showcase your ability to drive significant business impact through your past achievements and initiatives
• Be ready to discuss your approach to measuring and optimizing partner marketing program performance and ROI
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.