📌 Core Information
🔹 Job Title: Senior Director, Partnerships (Entertainment - Content & Platform Development)
🔹 Company: Daniel J. Edelman Holdings
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment, Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving platform and content partnerships to unlock distribution advantages and creator access
- Developing insight-driven content and partnership strategies
- Pitching ideas directly to clients and platforms
- Overseeing the execution of partnership-driven campaigns
- Acting as a senior-level client lead and driving measurable results
ASSUMPTION: This role requires a strategic and entrepreneurial leader with a deep understanding of digital platforms and cultural trends to succeed.
📋 Key Responsibilities
✅ Build and lead relationships with a wide range of content platforms and creator ecosystems
✅ Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling
✅ Negotiate and close platform/content-led deals that unlock distribution advantages, creator access, and compelling IP
✅ Develop insight-driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments
✅ Pitch ideas directly to clients and platforms, bringing both storytelling and business savvy acumen to the table
✅ Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships
✅ Oversee and work with a team responsible for the execution of partnership-driven campaigns
✅ Act as a senior-level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results
✅ Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform-led programs
✅ Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning
✅ Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations
✅ Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to manage multiple responsibilities and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of experience in partnerships, content strategy, entertainment, digital media, or agency-side roles
Required Skills:
- Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord, and other emerging digital platforms
- Proven success developing, pitching, and closing innovative branded content or creator-driven partnerships
- Comfortable navigating IP, business affairs, and media distribution dynamics
- Excellent communication, creative thinking, and proactive collaboration skills
- Entrepreneurial, ambitious, and plugged into what’s next
Preferred Skills:
- Experience working with global brands and managing international partnerships
- Fluency in additional languages
ASSUMPTION: Candidates with experience in influencer marketing, social media, and trend analysis may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year
Benefits:
- Medical Insurance
- Dental Insurance
- Vision
- 401K
- Life Insurance
- Disability Insurance
- Paid Time Off
- Travel Assistance
- Wellness Programming
Working Hours: Full-time position, with standard business hours Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Edelman is a global communications firm that specializes in public relations, marketing, and brand management. They work with a diverse range of clients across various industries, including entertainment, technology, healthcare, and consumer goods.
Company Size: Edelman has a global workforce of over 6,000 employees across 60 offices worldwide. The Los Angeles office, where this role is based, has 2-10 employees.
Founded: Edelman was founded in 1952 by Daniel J. Edelman and has since grown into one of the world's largest and most respected communications firms.
Company Description:
- Edelman is committed to creating breakthrough marketing campaigns by partnering brands with the people, places, and platforms that shape pop culture.
- Their business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services, including celebrity and influencer programming, music-film-TV/digital-sports partnerships, communications, branded content, and experiential.
- Their team combines true passion for culture with the innate desire to create industry-changing work for their clients.
Company Specialties:
- Public Relations
- Marketing
- Brand Management
- Influencer Marketing
- Content Creation
Company Website: edelman.com
ASSUMPTION: Edelman's global presence and diverse client base offer opportunities for growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and expertise in partnerships, content strategy, and digital media.
Reporting Structure: The Senior Director, Partnerships will report directly to the agency's leadership and collaborate with various teams, including creative, strategy, production, and business affairs.
Work Arrangement: This is an on-site role based in Los Angeles, with standard business hours Monday through Friday. Some flexibility may be available for remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Potential to lead and mentor junior team members, contributing to a culture of creativity, curiosity, and continuous learning
- Opportunity to represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, and keeping a finger on the pulse of what’s trending and what’s next
- Possibility to contribute to new business development and grow client relationships, expanding the agency's portfolio and impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the agency's success and expand their professional network.
🌍 Location & Work Environment
Office Type: The Los Angeles office is a collaborative and creative workspace, designed to foster innovation and teamwork.
Office Location(s): 5900 Wilshire Blvd, Los Angeles, CA 90036, United States
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, with numerous opportunities for partnerships and collaborations with content creators, platforms, and brands.
- The city offers a diverse cultural scene, with a vibrant arts and music community, as well as numerous networking events and industry gatherings.
- Los Angeles has a Mediterranean climate, with mild winters and hot summers, making it an attractive location for outdoor activities and events year-round.
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the nature of the role may require occasional evenings and weekends to attend events, meetings, or other work-related activities.
ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Edelman's values
- Expertise in digital platforms, content strategy, and partnerships
- Communication and collaboration skills
- Problem-solving and strategic thinking abilities
- Entrepreneurial spirit and ambition
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital platforms, cultural trends, and the entertainment industry in your application materials
- Prepare examples of successful branded content or creator-driven partnerships you've developed, pitched, and closed in the past
- Research Edelman's clients, values, and company culture to show your enthusiasm and fit for the role
ATS Keywords: Platform partnerships, content strategy, digital media, branded content, creator-driven partnerships, entertainment industry, cultural trends, influencer marketing, social media, trend analysis
ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the agency's human resources department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Social media platforms (YouTube, TikTok, Instagram, Meta, Snap, Pinterest, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
- Design and content creation tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs and preferences of the agency and the team.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Creativity
- Collaboration
- Innovation
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Proactive and entrepreneurial
- Adaptable and responsive to change
- Results-driven and focused on measurable outcomes
Self-Assessment Questions:
- Do you have a deep understanding of digital platforms, cultural trends, and the entertainment industry?
- Are you an excellent communicator and collaborator, with strong problem-solving and strategic thinking abilities?
- Do you have a proven track record of developing, pitching, and closing innovative branded content or creator-driven partnerships?
- Are you entrepreneurial, ambitious, and passionate about creating industry-changing work for clients?
- Do you thrive in a dynamic, collaborative, and creative work environment?
ASSUMPTION: Candidates who align with Edelman's values and work style are more likely to succeed in this role and contribute to the agency's success.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the digital landscape may require constant learning and adaptation
- Managing multiple responsibilities and stakeholders may be challenging, requiring strong organizational and time management skills
- Dealing with complex IP, business affairs, and media distribution dynamics may present unique challenges and require strong negotiation skills
- The competitive nature of the entertainment industry may require continuous innovation and differentiation to succeed
ASSUMPTION: Candidates should be prepared to face these potential challenges and possess the skills and resilience necessary to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Senior Partnerships Manager or Director in an entertainment, digital media, or marketing agency, but with a specific focus on content and platform development
- Unlike other roles in the industry, this position requires a deep understanding of digital platforms, cultural trends, and the entertainment industry, as well as strong communication and collaboration skills
- Career progression in this role may lead to a Vice President or Executive Director position, with increased responsibilities and leadership opportunities
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a branded content campaign for a major entertainment client, leveraging multiple digital platforms and creator partnerships
- Negotiating and closing a deal with a major content platform to secure exclusive access to a new feature or functionality for a client's branded content initiative
- Pitching and winning a new business opportunity by demonstrating a deep understanding of the client's brand, target audience, and the cultural landscape, and developing a strategic and innovative content and partnership strategy
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities the Senior Director, Partnerships may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- What are the most pressing challenges facing the agency and this role in the near future, and how can I contribute to addressing them?
- How does the agency support the professional growth and development of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I hit the ground running and make a meaningful impact?
- How does the agency approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the agency, and its culture, and helps you better understand the expectations and opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of digital platforms, cultural trends, and the entertainment industry
- Prepare examples of successful branded content or creator-driven partnerships you've developed, pitched, and closed in the past, and be ready to discuss them in your interview
- Research Edelman's clients, values, and company culture to show your enthusiasm and fit for the role, and prepare thoughtful questions to ask during your interview
- Follow up with the hiring manager one week after submitting your application, and again one week after your interview, to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
