Senior Director, Product Marketing

📌 Core Information

🔹 Job Title: Senior Director, Product Marketing

🔹 Company: Doppel

🔹 Location: Remote (Telecommute)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading the Product Marketing function to define Doppel's unique value proposition in the market
• Driving successful product launches and supporting demand generation campaigns
• Empowering go-to-market teams (Sales and Customer Success) with knowledge and tools for success
• Collaborating cross-functionally with Product, Engineering, Sales, and Customer Success teams

ASSUMPTION: This role requires a deep understanding of product marketing best practices and a proven track record in leading complex go-to-market strategies and product launches, preferably within a B2B SaaS or cybersecurity environment.

📋 Key Responsibilities

✅ Strategic Messaging & Positioning: Define and champion Doppel's core messaging, value proposition, and competitive differentiation for our AI-native Social Engineering Defense platform. Ensure clarity, consistency, and impact across all internal and external communications.

✅ Go-to-Market (GTM) Leadership: Lead the end-to-end GTM strategy and execution for new product launches, features, and solutions. This includes developing launch plans, coordinating cross-functional readiness, and ensuring impactful market entry.

✅ Sales & Customer Success Enablement: Develop and deliver comprehensive enablement content for Sales and Customer Success teams. Create compelling sales collateral (e.g., pitch decks, battlecards, one-pagers) and customer-facing materials (e.g., case studies, testimonials, ROI calculators). This role will partner closely with our Enablement Lead to bring this content to the Field, and this PMM leader will present on key topics.

✅ Campaign & Content Strategy & Collaboration: Partner closely with the Brand and Demand Generation teams to guide the creation of product-specific content, ensuring technical accuracy, compelling narratives, and alignment with overall brand voice and marketing objectives.

✅ Market & Competitive Intelligence: Conduct in-depth market research, competitive analysis, and customer insights gathering to identify market opportunities, inform product strategy, and refine positioning, ensuring Doppel maintains its leadership in the evolving SED category.

✅ Cross-functional GTM Leadership: Serve as the critical link between Product Management, Engineering, Sales, and Customer Success. Translate complex technical capabilities into clear, compelling customer benefits and ensure a tight, continuous feedback loop between GTM teams and product development.

✅ Pricing & Packaging: Develop and optimize product pricing and packaging strategies that align with market demand, competitive landscape, and business objectives, maximizing revenue growth.

✅ Team Leadership & Development: Build, mentor, and lead a high-performing team of product marketing managers, fostering a collaborative environment that encourages continuous learning and professional growth.

✅ Performance Measurement: Establish key performance indicators (KPIs) for product marketing initiatives, regularly analyze performance data, and provide insights and recommendations to senior leadership.

ASSUMPTION: This role requires exceptional written and verbal communication skills, strong analytical skills, and the ability to thrive in a fast-paced, dynamic, AI-driven environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An advanced degree (MBA) is a plus.

Experience: 12+ years of experience in product marketing, with at least 5 years in a leadership role, preferably within a B2B SaaS technology or cybersecurity environment.

Required Skills:

• Proven track record of successfully leading complex go-to-market strategies and impactful product launches
• Deep understanding of product marketing best practices, including positioning, messaging, competitive analysis, and sales enablement
• Exceptional written and verbal communication skills, with a strong ability to translate technical concepts into clear, concise, and compelling narratives for diverse audiences
• Demonstrated experience building and managing high-performing teams
• Strong analytical skills with the ability to leverage data to inform strategy and measure impact
• Highly collaborative and adept at working cross-functionally with Product, Engineering, Sales, and Customer Success teams
• Ability to thrive in a fast-paced, dynamic, and AI-driven environment, balancing strategic vision with hands-on execution

Preferred Skills:

• Experience in the cybersecurity industry or working with AI-native technology
• Familiarity with pricing strategy and optimization
• Proven ability to develop and deliver effective training and enablement content

ASSUMPTION: Candidates with experience in the cybersecurity industry or working with AI-native technology may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Director role in a mid-sized tech company, the estimated salary range is $180,000 - $250,000 per year. This range may vary depending on the candidate's experience and the company's final assessment.

Benefits:

• Competitive salary
• Comprehensive benefits package
• Opportunities for professional growth and development

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available based on team needs and individual arrangements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the final assessment of the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Doppel is a technology company specializing in Social Engineering Defense, using AI to protect businesses and executives from sophisticated cyber threats.

Company Size: Doppel is a mid-sized company with 51-200 employees, providing a collaborative and inclusive work environment with opportunities for professional growth and development.

Founded: Doppel was founded in 2022, making it a relatively new but rapidly growing company in the cybersecurity space.

Company Description:

• Doppel is the first platform built to dismantle digital deception at scale, scanning over 150 million entities daily and deploying continuously adaptive AI SOC agents paired with expert human analysts to uncover and disrupt the infrastructure behind phishing, impersonation, and online fraud before attacks can spread
• The company's Threat Grid turns every customer signal into shared intelligence, making each disruption smarter, faster, and more effective
• Doppel is not just another cybersecurity company; it is defining the future of social engineering defense, where trust is protected, and deception becomes unprofitable

Company Specialties:

• Executive Protection
• Digital Risk Protection
• Brand Protection
• Social Engineering
• Advanced Email Security
• Phishing Response
• Generative AI

Company Website: https://doppel.com

ASSUMPTION: Doppel's focus on AI-native technology and its innovative approach to social engineering defense make it an attractive employer for candidates interested in cutting-edge cybersecurity solutions.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the SVP of Marketing and overseeing a team of product marketing managers.

Reporting Structure: The Senior Director, Product Marketing will report to the SVP of Marketing and oversee a team of product marketing managers.

Work Arrangement: This role is fully remote, allowing for flexible work arrangements and the ability to work from anywhere.

Growth Opportunities:

• As Doppel continues to grow, there may be opportunities for the Senior Director, Product Marketing to expand their team or take on additional responsibilities within the marketing organization
• The company's focus on innovation and cutting-edge technology provides opportunities for professional development and growth in the cybersecurity industry

ASSUMPTION: Doppel's growth and focus on innovation provide strong opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): N/A (fully remote)

Geographic Context:

• Doppel is a fully remote company, allowing employees to work from anywhere with an internet connection
• The company's focus on AI-native technology enables collaboration and communication across different time zones and locations
• Doppel's remote work environment may provide candidates with greater flexibility and work-life balance

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available based on team needs and individual arrangements.

ASSUMPTION: Doppel's fully remote work environment may be particularly appealing to candidates who value flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Hiring Manager or a member of the Talent Acquisition team
• In-depth interview with the SVP of Marketing and other cross-functional stakeholders
• Final interview with the CEO or another executive leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and leadership skills
• Technical knowledge of product marketing best practices and AI-native technology
• Alignment with Doppel's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Doppel's unique value proposition and competitive differentiation in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and cultural fit

ATS Keywords: Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Research, Competitive Analysis, Cross-functional Leadership, Pricing Strategy, Team Leadership, AI Technology, B2B SaaS, Cybersecurity

ASSUMPTION: Doppel's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Jira, Trello)
• Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
• AI and machine learning platforms (e.g., Python, R, TensorFlow)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Doppel's use of AI and machine learning technologies may require candidates to have some familiarity with these tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Doppel values continuous learning and improvement, encouraging employees to explore new ideas and approaches to problem-solving
• Collaboration: Doppel fosters a collaborative work environment, emphasizing teamwork and cross-functional collaboration to achieve shared goals
• Integrity: Doppel is committed to acting with honesty and transparency in all aspects of its business, including employee relations and customer interactions

Work Style:

• Doppel's work environment is fast-paced and dynamic, with a strong focus on results and continuous improvement
• The company values a data-driven approach to decision-making and encourages employees to leverage data and analytics to inform their strategies and tactics
• Doppel's remote work environment requires strong self-motivation, time management, and communication skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires strong self-motivation and time management skills?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you have a strong understanding of product marketing best practices and a proven track record of driving successful product launches and go-to-market strategies?

ASSUMPTION: Doppel's company values and work style may be particularly appealing to candidates who are innovative, collaborative, and results-driven, with a strong understanding of product marketing best practices and a proven track record of success in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The fully remote work environment may present challenges for candidates who prefer an in-office work setting or struggle with self-motivation and time management
• The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• The competitive landscape in the cybersecurity industry may present challenges in maintaining Doppel's leadership position and market share
• The continuous evolution of AI-native technology may require candidates to stay up-to-date with the latest trends and best practices in the field

ASSUMPTION: Candidates should carefully consider their personal work style preferences and the potential challenges associated with Doppel's fully remote work environment and fast-paced, dynamic work culture before applying for this role.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position may offer greater exposure to AI-native technology and the opportunity to define the market narrative for a cutting-edge cybersecurity innovator
• Doppel's focus on social engineering defense may provide candidates with unique insights into the evolving threat landscape and the opportunity to protect businesses and executives from sophisticated cyber threats
• As a mid-sized company, Doppel may offer candidates greater opportunities for professional growth and development compared to larger enterprise organizations

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and the potential opportunities for professional growth and development within Doppel compared to similar roles in other companies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven Social Engineering Defense solution, including market research, competitive analysis, and customer insights gathering
• Creating compelling sales collateral and customer-facing materials that effectively communicate the unique value proposition of Doppel's AI-native technology
• Partnering with cross-functional teams to develop and deliver comprehensive enablement content for Sales and Customer Success teams, ensuring they have the knowledge and tools they need to succeed

ASSUMPTION: Doppel's focus on AI-native technology and its innovative approach to social engineering defense provide candidates with unique opportunities to work on cutting-edge projects and drive meaningful impact in the cybersecurity industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to defining and refining Doppel's unique value proposition in the market?
• How does Doppel foster collaboration and cross-functional teamwork to achieve shared goals, and what specific initiatives are in place to support this?
• What opportunities exist for professional growth and development within the company, and how does Doppel support employees in pursuing these opportunities?
• How does Doppel maintain its leadership position in the evolving SED category, and what specific strategies are in place to address the competitive landscape in the cybersecurity industry?
• What is the company's approach to work-life balance, and how does Doppel support employees in maintaining a healthy work-life balance in a fully remote work environment?

ASSUMPTION: Candidates should use the interview process to assess their cultural fit with Doppel and gain a deeper understanding of the company's approach to professional growth, collaboration, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, problem-solving skills, and leadership abilities
• Prepare for behavioral and situational interview questions that assess your cultural fit and alignment with Doppel's company values
• If selected for an interview, be prepared to discuss your approach to product marketing best practices, AI-native technology, and the competitive landscape in the cybersecurity industry
• Follow up with the Hiring Manager or a member of the Talent Acquisition team within one week of your interview to express your continued interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.