📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: PPLSI
🔹 Location: Remote Job Posting
🔹 Job Type: Full-Time
🔹 Category: Law Practice
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Architecting and leading the Product Marketing function
- Defining product positioning, launches, and market sustainment strategies
- Collaborating cross-functionally with Product, Sales, and Marketing teams
- Driving business growth through customer insights and strategic execution
- Establishing foundational processes and building cross-functional alignment
ASSUMPTION: This role requires a high degree of strategic thinking, cross-functional collaboration, and the ability to influence senior leadership and stakeholders.
📋 Key Responsibilities
✅ Serve as the internal voice of the customer, deeply attuned to target segments' motivations, concerns, and decision-making behaviors
✅ Conduct market research, competitive analysis, and customer feedback to inform product development and marketing efforts
✅ Master the product portfolio, evaluating where products excel or fall short, and inform roadmap planning
✅ Tailor product strategy to align with channel-specific acquisition models and sales approaches
✅ Lead go-to-market planning for product launches and major initiatives, aligning with Product Development, Sales, Engineering, and Marketing teams
✅ Establish the Product Marketing function's processes, tools, and performance metrics
✅ Act as a thought partner and trusted advisor across senior leadership and functional teams, influencing company strategy
ASSUMPTION: This role involves a high level of ambiguity and requires a hands-on, self-starting leader who can drive change and earn credibility across various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree required; advanced degree in marketing, business, or a related field is a plus
Experience: 10+ years of progressive experience in Product Marketing, ideally within technology or consumer-focused industries; experience in Channel Marketing strongly preferred
Required Skills:
- Proven track record of launching and scaling products in competitive markets
- Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
- Excellent communication and presentation skills, with the ability to simplify complex ideas and tailor messaging to diverse audiences
- Comfortable operating in fast-paced, high-growth environments with broad organizational influence
- Demonstrated ability to collaborate cross-functionally and lead through influence
- Hands-on and action-oriented; a “doer” who leads by example
Preferred Skills:
- Experience in a startup or high-growth environment
- Familiarity with the legal services industry
ASSUMPTION: Given the complexity and variety of distribution channels, experience in Channel Marketing would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Director role in Product Marketing with 10+ years of experience and a remote work arrangement)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PPLSI operates in the law practice industry, focusing on providing affordable legal services, identity protection, and privacy solutions to its members.
Company Size: PPLSI has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: PPLSI was founded in 1972 and has since grown to become a leading provider of legal and identity protection services.
Company Description:
- PPLSI creates services that protect and empower people, with a vision to build a better world where access to justice and security is equal for every human.
- The company disrupts the traditional legal system, making legal access simple, easy, and affordable.
- PPLSI brands provide access to technology and professional experts, making life better for millions of members.
Company Specialties:
- Identity protection
- Legal services
- Identity theft
- Legal protections
- Consumer rights
- Consumer protection
- Legal rights
- Legal advice
- Consultation
- Monitoring
- Privacy
Company Website: https://www.pplsi.com
ASSUMPTION: PPLSI's mission and values align with its commitment to providing affordable legal services and protecting its members' privacy and identity.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Senior Director, Product Marketing will have direct reports, including Product Marketing Managers and Specialists, depending on the organization's structure.
Work Arrangement: This role is remote solely, with no requirement to be on-site.
Growth Opportunities:
- As a newly created role, there is ample opportunity for the Senior Director to shape the function and grow it over time.
- With a large and diverse employee base, there are numerous internal mobility opportunities for high-performing individuals.
- Given PPLSI's growth and expansion, there may be opportunities to take on additional responsibilities or move into executive-level roles.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to build a high-performing team and make a substantial impact on the organization's success.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): Not applicable (remote work)
Geographic Context:
- PPLSI is headquartered in Ada, Oklahoma, but this role can be performed remotely from anywhere in the United States.
- The remote work arrangement allows for greater flexibility and work-life balance.
- PPLSI's remote work culture fosters collaboration and connectivity among team members, regardless of location.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing employees to manage their time effectively.
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and leadership abilities
- Communication and presentation skills
- Customer-centric mindset and market research expertise
- Proven track record of launching and scaling products
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of PPLSI's mission, values, and the role's requirements in your application materials.
- Prepare examples of your product marketing successes, including market research, competitive analysis, and go-to-market strategies.
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role.
ATS Keywords: Product Marketing, Strategic Planning, Cross-Functional Collaboration, Customer Insight, Market Research, Competitive Analysis, Product Expertise, Channel Marketing, Go-to-Market Strategy, Sales Enablement, Communication Skills, Leadership
ASSUMPTION: PPLSI's application process may vary depending on the role and the candidate's qualifications. It is essential to stay informed about the latest updates and requirements throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may vary depending on PPLSI's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Justice: PPLSI is committed to providing affordable legal services and protecting the rights of its members.
- Equality: The company strives to create an inclusive work environment where everyone has the opportunity to succeed, regardless of their background or circumstances.
- Security: PPLSI prioritizes the privacy and security of its members' personal information and offers identity protection services to safeguard their identities.
Work Style:
- Collaborative: PPLSI fosters a culture of teamwork and cross-functional collaboration to drive business success.
- Innovative: The company encourages creativity and continuous improvement in its products and services.
- Customer-centric: PPLSI prioritizes the needs and preferences of its members, ensuring that its products and services meet their expectations.
Self-Assessment Questions:
- Do you share PPLSI's commitment to justice, equality, and security, and are you passionate about making a positive impact on people's lives?
- Are you comfortable working in a fast-paced, high-growth environment with a high degree of ambiguity and change?
- Do you possess strong communication and collaboration skills, and are you able to build and maintain effective working relationships with diverse stakeholders?
ASSUMPTION: PPLSI's work environment requires adaptability, resilience, and a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected to the broader organization.
- The fast-paced, high-growth environment may require employees to adapt quickly to changes and prioritize their time effectively.
- The role's broad scope and influence may necessitate navigating complex political dynamics within the organization.
- The competitive nature of the legal services industry may require continuous innovation and adaptation to maintain a competitive edge.
ASSUMPTION: These potential challenges can be mitigated by strong self-management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Senior Director, Product Marketing roles, this position offers a unique opportunity to establish foundational processes and build cross-functional alignment in a rapidly growing organization.
- In the legal services industry, PPLSI's focus on affordability and accessibility sets it apart from traditional law firms and other legal service providers.
- Career-wise, this role provides an excellent platform for growth and development, with ample opportunities for internal mobility and advancement.
ASSUMPTION: This role offers a unique blend of strategic influence, cross-functional collaboration, and the opportunity to make a significant impact on the organization's success.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging for a new legal service offering
- Developing and executing a go-to-market strategy for a rebranded identity protection product, including channel-specific messaging and enablement tools
- Collaborating with cross-functional teams to launch a new legal services platform, ensuring seamless integration with existing systems and processes
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Senior Director, Product Marketing role at PPLSI.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Product Marketing function and the vision for its future development?
- How does this role collaborate with other departments, such as Product, Sales, and Engineering, to drive business growth?
- What are the most significant challenges facing the Product Marketing team, and how can this role address them?
- How does PPLSI support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into PPLSI's work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://legalshieldcorp.wd1.myworkdayjobs.com/lsc/job/Remote-Job-Posting/Senior-Director--Product-Marketing_R0002650
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, cross-functional collaboration, and customer-centric mindset.
- Prepare examples of your product marketing successes, including market research, competitive analysis, and go-to-market strategies, to showcase your qualifications during the interview process.
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role and inquire about the status of your application.
- If selected for an interview, be prepared to discuss your approach to product marketing, your understanding of PPLSI's mission and values, and your vision for driving business growth through strategic execution.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
