Senior Director - Product Marketing

📌 Core Information

🔹 Job Title: Senior Director - Product Marketing

🔹 Company: CleverTap

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading product positioning, go-to-market strategy, and narrative building for customer engagement solutions
• Collaborating with cross-functional teams to drive strategic growth initiatives
• Overseeing a high-performing product marketing team
• Enabling product-market fit for new and existing solutions

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of enterprise software marketing and customer engagement.

📋 Key Responsibilities

✅ Product Positioning & Messaging: Own and refine the overall product narrative, develop differentiated messaging frameworks, and ensure consistency across all touchpoints.

✅ Go-to-Market Strategy (GTM): Collaborate with Product, Sales, and Customer Success to build launch plans for new features, products, and strategic initiatives, define success metrics, and iterate based on market feedback.

✅ Competitive Intelligence: Own market and competitor research, deliver ongoing analysis, battle cards, and win/loss insights to sharpen GTM execution and product roadmap alignment.

✅ Sales & Field Enablement: Partner with revenue teams to create impactful sales collateral, pitch decks, demo narratives, and objection handling frameworks, and lead the development of training programs and onboarding materials for BDRs, AEs, and partner channels.

✅ Customer & Market Insights: Drive customer advocacy programs, customer advisory boards, in-depth interviews, and surveys to uncover trends, needs, and opportunities, and leverage data and insights to influence product strategy and marketing programs.

✅ Analyst and Influencer Relations: Build strong relationships with industry analysts to influence market perception and secure strategic placements in key reports.

ASSUMPTION: This role requires a strong understanding of customer engagement, martech, or adjacent SaaS categories, and a proven track record of launching enterprise-grade products and leading strategic GTM initiatives.

🎯 Required Qualifications

Education: MBA from a tier 1 B-school or equivalent experience preferred

Experience: 12+ years in B2B enterprise software marketing, specifically in a product marketing leadership role

Required Skills:

• Exceptional storytelling, communication, and executive presence
• Strong analytical skills with a data-driven mindset
• Experience leading, mentoring, and scaling a global product marketing team
• Deep understanding of customer engagement, martech, or adjacent SaaS categories
• Proven track record of launching enterprise-grade products and leading strategic GTM initiatives

Preferred Skills:

• Familiarity with CleverTap's product suite
• Experience working with remote, global teams

ASSUMPTION: Candidates with a strong background in enterprise software marketing and a passion for technology and its impact on the high-growth mobile technology space are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 2,500,000 - 3,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Full-Spectrum Benefits
• Assistance

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: CleverTap operates in the technology, information, and internet sector, focusing on customer engagement and marketing automation.

Company Size: CleverTap has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: CleverTap was founded in 2013 and has since grown to become a leading all-in-one customer engagement platform, trusted by over 2,000 global brands.

Company Description:

• CleverTap is the leading all-in-one customer engagement platform, empowering brands to build long-lasting customer relationships.
• The platform is powered by TesseractDB™, a purpose-built database for customer engagement, offering speed and cost efficiency at scale.
• CleverTap is backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, with a global presence across North America, Europe, Latin America, Asia, and Australia.

Company Specialties:

• User Retention
• Personalization
• Marketing Automation
• Mobile Apps
• Mobile Analytics
• Push Notifications
• User Engagement
• Mobile Marketing
• Digital Marketing
• Machine Learning
• Artificial Intelligence
• App Analytics
• Predictive Analytics
• App Optimization
• Mobile Growth
• Customer Experience
• Customer Loyalty

Company Website: clevertap.com

ASSUMPTION: CleverTap's focus on customer engagement and marketing automation makes it an attractive option for candidates interested in driving growth and innovation in the tech industry.

📊 Role Analysis

Career Level: This role is at the senior leadership level, offering significant growth opportunities and strategic decision-making responsibilities.

Reporting Structure: The Senior Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and oversee a high-performing product marketing team.

Work Arrangement: This role offers remote work options, with flexible work arrangements and a hybrid work environment available.

Growth Opportunities:

• Leading and mentoring a high-performing product marketing team
• Driving strategic growth initiatives and enabling product-market fit
• Collaborating with cross-functional teams to build and execute go-to-market strategies
• Potential career progression to VP or C-level roles within the marketing organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing organization.

🌍 Location & Work Environment

Office Type: CleverTap's Mumbai office is a hybrid work environment, with employees having the option to work on-site or remotely.

Office Location(s): 19th floor, DLH Park, S.V. Road, Goregaon (W), Mumbai, Maharashtra 400064, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
• The city is a major commercial and financial hub, with a thriving tech industry and a significant talent pool.
• Mumbai offers a diverse range of cultural, recreational, and culinary experiences, with a cost of living that is generally lower than other major global cities.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options and a hybrid work environment.

ASSUMPTION: Mumbai's vibrant tech industry, lower cost of living, and diverse cultural experiences make it an attractive location for professionals seeking growth opportunities in a dynamic and fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and cross-functional team members
• Final round with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Industry knowledge and understanding of customer engagement and martech
• Analytical skills and data-driven mindset

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research CleverTap's product suite and be prepared to discuss how your experience aligns with the company's offerings
• Showcase your understanding of the customer engagement landscape and CleverTap's competitive position

ATS Keywords: Product Marketing, Go-to-Market Strategy, Competitive Intelligence, Sales Enablement, Customer Insights, Analyst Relations, B2B Marketing, Leadership, Communication, Analytical Skills, Storytelling, Mentoring, SaaS, Martech, Enterprise Software

ASSUMPTION: CleverTap's interview process is designed to assess candidates' strategic thinking, leadership, and industry-specific skills, with a focus on cultural fit and alignment with the company's mission and values.

🛠️ Tools & Technologies

• CleverTap's product suite (Clever.ai, TesseractDB™, etc.)
• Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
• Project management and collaboration tools (e.g., Asana, Jira, Slack)
• Data visualization and business intelligence tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with CleverTap's product suite and relevant marketing automation tools is preferred, but not required, as the company provides comprehensive onboarding and training for new employees.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability
• Continuous learning

Work Style:

• Agile and dynamic, with a focus on results and impact
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
• Fast-paced and innovative, with a focus on driving growth and market leadership

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that prioritizes results and impact?
• Are you comfortable working with data and using it to drive strategic decision-making?
• Do you have strong leadership and team management skills, with a proven track record of driving growth and innovation?
• Are you passionate about customer engagement and marketing automation, with a deep understanding of the enterprise software landscape?

ASSUMPTION: CleverTap's culture values innovation, collaboration, and continuous learning, making it an attractive option for candidates seeking a dynamic, fast-paced work environment that prioritizes growth and market leadership.

⚠️ Potential Challenges

• Managing a remote, global team with varying time zones and cultural backgrounds
• Balancing strategic thinking and execution with day-to-day tactical responsibilities
• Keeping up with the fast-paced evolution of the customer engagement landscape and martech industry
• Navigating a dynamic work environment with shifting priorities and competing demands

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills, as well as a deep understanding of the customer engagement landscape and CleverTap's competitive position.

📈 Similar Roles Comparison

• This role is unique in its focus on driving strategic growth initiatives and enabling product-market fit for customer engagement solutions in the enterprise software space.
• Compared to other product marketing roles, this position offers a broader scope of responsibilities and a higher level of strategic influence.
• Career progression in this role may lead to VP or C-level positions within the marketing organization, with potential opportunities to expand into other functional areas or take on broader leadership responsibilities.

ASSUMPTION: This role offers significant growth opportunities and strategic decision-making responsibilities, setting it apart from other product marketing positions in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new enterprise-grade product launch
• Conducting competitive analysis and creating battle cards to differentiate CleverTap's offerings in the market
• Driving customer advocacy programs and securing strategic placements in key industry reports
• Collaborating with cross-functional teams to create impactful sales collateral and pitch decks for enterprise buyers

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Director of Product Marketing role, showcasing the breadth of skills and experience required for success in this position.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing organization, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the product marketing team, and how can this role address them?
• How does CleverTap differentiate itself in the competitive landscape, and what are the key opportunities for growth and innovation?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What are the growth opportunities for this role, and how does CleverTap support the professional development of its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into CleverTap's marketing organization, competitive landscape, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research CleverTap's product suite and be prepared to discuss how your experience aligns with the company's offerings
• Showcase your understanding of the customer engagement landscape and CleverTap's competitive position
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.