📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: OpenText Corporation
🔹 Location: Waterloo, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global go-to-market strategy for OpenText Content Cloud
- Serving as a thought leader and presenting to various stakeholders
- Collaborating with Product Management to build solutions addressing customer needs
- Creating marketing plans to grow cloud adoption, retention, and awareness
- Identifying new solutions areas and product integrations aligned to high-growth markets
ASSUMPTION: This role requires a strategic mindset with a bias for action and results, as well as strong collaboration skills to lead in a matrixed organization.
📋 Key Responsibilities
✅ Define and execute the global go-to-market strategy for OpenText Content Cloud
✅ Serve as a thought leader, presenting to customers, partners, analysts, and internal teams
✅ Collaborate with Product Management to build solutions that address customer needs
✅ Build marketing plans to grow cloud adoption, retention, and awareness
✅ Identify new solutions areas and product integrations aligned to high-growth markets
✅ Lead product launch planning and execution across multiple teams
✅ Partner with Demand Generation teams to deliver pipeline through targeted programs and sales plays
✅ Create high-impact content across the buyer journey, such as decks, blogs, success stories, videos, and more
✅ Stay ahead of market trends and the competitive landscape to sharpen positioning
✅ Provide actionable market insights to influence product strategy and roadmap decisions
ASSUMPTION: This role involves a high degree of cross-functional collaboration and influencing executive stakeholders, requiring excellent communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of experience in B2B technology, including 10+ years in enterprise content management product marketing; experience in cloud/SaaS preferred
Required Skills:
- Exceptional storytelling and writing skills, able to simplify complex concepts for customers, analysts, and media
- Proven ability to influence cross-functional teams and executive stakeholders
- Strategic mindset with a bias for action and results
- Strong collaboration skills and ability to lead in a matrixed organization
Preferred Skills:
- Experience in a similar role within the enterprise content management or cloud/SaaS industries
- Fluency in multiple languages
ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in B2B technology product marketing are strongly preferred.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 USD (based on industry standards for a Senior Director role in enterprise content management)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in enterprise content management. Actual compensation may vary based on factors such as experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OpenText operates in the Software Development industry, focusing on Information Management, Enterprise Content Management (ECM), and Content Services.
Company Size: OpenText is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: OpenText was founded in 1991 and has since grown to become a world leader in its industry.
Company Description:
- OpenText helps companies securely capture, govern, and exchange information on a global scale.
- The company offers a wide range of products and services, including enterprise content management, digital experience, and customer experience management solutions.
- OpenText serves over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users.
Company Specialties:
- Information Management
- Enterprise Content Management (ECM)
- Content Services
- Digital Experience (DX)
- Customer Experience Management (CEM)
- Customer Communications Management (CCM)
- Information Exchange
- IoT
- Information Security
- Developers
- Partners
- LegalTech
Company Website: http://www.opentext.com
ASSUMPTION: OpenText's extensive experience and global presence provide a stable and well-established work environment for employees.
📊 Role Analysis
Career Level: Senior Director roles typically represent high-level, strategic positions within an organization, reporting directly to the Vice President or another C-level executive.
Reporting Structure: This role reports to the Vice President of Product Marketing and may have direct reports or manage cross-functional teams.
Work Arrangement: This is an on-site role, with the primary office location in Waterloo, Ontario, Canada. However, there may be opportunities for flexible work arrangements for the right candidate.
Growth Opportunities:
- Potential career progression to Vice President or another C-level executive role within the organization.
- Opportunities to expand responsibilities and influence the company's overall product marketing strategy.
- Chances to develop leadership skills and mentor team members.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: OpenText's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Waterloo, Ontario, Canada (primary location); Richmond Hill, Ontario, Canada (secondary location)
Geographic Context:
- Waterloo, Ontario, Canada: A vibrant tech hub with a high concentration of software and technology companies, offering ample networking and professional development opportunities.
- Richmond Hill, Ontario, Canada: A suburban area north of Toronto, providing easy access to urban amenities while maintaining a peaceful, residential atmosphere.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: OpenText's office locations offer a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Advisor
- In-depth interviews with the Hiring Manager, potential team members, and other stakeholders
- Background check and reference checks (if applicable)
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and leadership skills
- Industry knowledge and market trends awareness
- Cultural fit and alignment with OpenText's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences.
- Research OpenText's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the Talent Acquisition Advisor after your interview to express your appreciation and reiterate your interest in the position.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Cloud Adoption, Enterprise Content Management, Content Services, Collaboration, Market Insights, Storytelling, Cross-functional Leadership, Customer Engagement, Product Launch, Demand Generation, Content Creation, Market Trends
ASSUMPTION: OpenText's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Cross-functional and collaborative
- Results-oriented and action-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay ahead of market trends and competitive landscapes in the enterprise content management industry?
- Can you provide an example of a time when you successfully led a cross-functional team to execute a strategic project?
- How do you approach creating engaging and persuasive content for diverse audiences, such as customers, partners, and internal teams?
ASSUMPTION: OpenText values candidates who align with their customer-centric, innovative, and collaborative work culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrixed organization
- Keeping up with the fast-paced evolution of the enterprise content management and cloud/SaaS industries
- Balancing strategic thinking with tactical execution and day-to-day responsibilities
- Adapting to a dynamic work environment with changing priorities and deadlines
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, ever-evolving work environment.
📈 Similar Roles Comparison
- Compared to other Senior Director, Product Marketing roles, this position offers a unique focus on enterprise content management and cloud/SaaS solutions, providing an opportunity to specialize in a high-growth market.
- OpenText's global presence and extensive product portfolio offer more extensive responsibilities and growth opportunities compared to smaller organizations.
- Career progression in this role may lead to Vice President or another C-level executive position, offering significant long-term growth potential.
ASSUMPTION: This role provides a unique blend of strategic responsibilities, industry focus, and growth opportunities compared to similar positions in the market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new enterprise content management solution, including market research, competitive analysis, and positioning
- Creating a comprehensive content marketing plan to drive adoption and engagement for an existing cloud/SaaS product, including blog posts, webinars, case studies, and other assets
- Leading a cross-functional team to launch a new product integration, including market research, product requirements definition, and launch planning
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Senior Director, Product Marketing role at OpenText.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall product marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role interact with other departments?
- What are the most significant challenges facing the enterprise content management industry, and how does OpenText plan to address them?
- How does OpenText support the professional development and growth of its employees, particularly in senior leadership roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic mindset, storytelling abilities, and cross-functional leadership experiences.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences.
- Research OpenText's products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the Talent Acquisition Advisor after your interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
