🔹 Job Title: Senior Director, Product Marketing, SOHO – Printing, Labeling & Scanning
🔹 Company: Brother USA
🔹 Location: Bridgewater, New Jersey, United States
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Business & Product Management
🔹 Date Posted: May 29, 2025
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Drive business growth through effective product strategy and category management.
2. Cross-Functional Collaboration: Work closely with various teams to execute product and marketing initiatives.
3. Global Influence: Collaborate with international subsidiaries to ensure strategic alignment.
4. Team Development: Lead and mentor a high-performing product marketing team.
ASSUMPTION: This role requires a strong strategic mindset, excellent leadership skills, and the ability to thrive in a dynamic, global environment.
📋 Key Responsibilities
- Product Strategy & Lifecycle Management:
- Develop and execute product strategies to drive business growth.
- Influence global headquarters to develop mid-term business strategies.
- Manage the product lifecycle, from development to launch.
- Continuously assess market trends and competitive dynamics.
- Category Management:
- Oversee multiple product categories, ensuring alignment with financial goals and operational strategies.
- Monitor category performance and adjust strategies as needed.
- Manage product, promotional, and pricing decisions, working with cross-functional teams.
- Team Leadership & Development:
- Lead, mentor, and develop a high-performing product marketing team.
- Provide ongoing coaching and feedback to ensure professional growth and alignment with business goals.
- Collaboration & Stakeholder Management:
- Work closely with sales, product planning, legal, finance, supply chain, and marketing teams.
- Provide guidance and influence key stakeholders to achieve business objectives.
- Market Insights & Innovation:
- Leverage market research and competitive analysis to inform strategic decisions and drive innovation.
- Identify emerging market opportunities and risks, adapting strategies to maintain a competitive edge.
- Performance Measurement & Reporting:
- Track key performance indicators (KPIs) to measure the success of product strategies and initiatives.
- Provide regular reports to senior leadership, outlining progress, challenges, and recommendations for optimization.
🎯 Required Qualifications
- Education:
- Bachelor's Degree (or equivalent experience) in Marketing, Business, or related field (preferred)
- Master's Degree (or equivalent experience) in MBA, Marketing, Business, or related field (preferred)
- Experience:
- Minimum 15 years of progressive management experience in product marketing roles, with significant involvement in various sales channels and serving small, medium, and large company markets.
- Extensive experience working with office-related products and driving the development of product line specifications, delivery, and pricing to meet market requirements.
- Prior experience developing and implementing a multi-year category plan that involves product development roadmaps, proposed marketing programs, sales forecasts, and financial analysis.
- Software/Technical Skills:
- Tableau (Intermediate, preferred)
- SAP - IBP (Basic, preferred)
- Knowledge of Microsoft Word, Excel, PowerPoint, and Outlook (Intermediate, required)
- Other Skills/Knowledge/Abilities:
- Expert knowledge in creating and executing effective product marketing strategies that drive sales results.
- Strong analytical skills, with the ability to leverage data to make informed decisions and optimize sales performance.
- Excellent communication and influencing skills, with the ability to collaborate across all levels, including senior leadership, sales teams, and external partners.
- Extensive knowledge of marketing research techniques, strategies, and project management.
- Strong decision-making abilities with a focus on both short-term and long-term objectives.
- Visionary leadership skills, adept at guiding teams toward achieving category plans and tangible results.
- Proven ability to build trust and collaborate with multiple stakeholders to drive strategic initiatives.
- Strong leadership skills with the ability to effectively manage and inspire diverse teams across commercial and retail channels.
- In-depth knowledge of channel marketing, product strategy, sales analytics, and marketing lifecycle management.
- Ability to lead, influence, and negotiate across domestic and international teams and stakeholders.
💰 Compensation & Benefits
- Salary Range: $195,000 - $230,000 per year
- Benefits: Healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
- Work Arrangement: Hybrid role, with 3 assigned office days per week.
📌 Applicant Insights
🔍 Company Context
- Industry: Computers and Electronics Manufacturing
- Company Size: 501-1,000 employees
- Founded: 1954
- Headquarters: Bridgewater, New Jersey
- Specialties: printing, faxing, all-in-one, labeling, sewing, embroidery, scanning, gear motors, electronic labeling, mobile printing, mobile scanning, document imaging, document security, wireless connectivity, industry solutions, electronic cutting, crafting, home office, machine tools, and industrial sewing
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: Direct reports and cross-functional teams
- Work Arrangement: Hybrid (3 office days per week)
- Growth Opportunities: Potential for global influence and strategic impact
🌍 Location & Work Environment
- Office Type: Corporate headquarters with a hybrid work arrangement
- Office Location(s): Bridgewater, New Jersey
- Geographic Context: Located across from the Bridgewater Commons Mall, with easy access to major highways and public transportation.
- Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote workdays.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by multiple on-site or virtual interviews with key stakeholders.
- Key Assessment Areas: Strategic thinking, leadership skills, cultural fit, and industry-specific knowledge.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral and situational interview questions, focusing on your leadership and problem-solving abilities.
- Familiarize yourself with Brother's products, industry, and company culture.
🛠 Cultural Fit Considerations
- Company Values: accountability, authenticity, boldness, and excellence
- Work Style: Collaborative, customer-centric, and socially responsible
- Self-Assessment Questions:
- How do you align with Brother's core values, particularly 'accountability' and 'boldness'?
- Describe your experience working in a hybrid or remote work environment and how you maintain productivity and collaboration.
- How do you approach building and maintaining strong relationships with diverse stakeholders?
🛠 Potential Challenges
- Role-Specific: Balancing global strategic influence with domestic tactical execution.
- Company-Specific: Maintaining a strong work-life balance in a hybrid work environment.
- Industry-Specific: Navigating a dynamic market with evolving consumer needs and technological advancements.
📈 Similar Roles Comparison
- Product Marketing Director (SOHO - Printing, Labeling & Scanning) at Brother USA vs. Similar Roles at Competitors:
- Brother USA offers a broader range of products and a more established global presence.
- Competitors may offer more specialized product portfolios or focus on specific market segments.
📝 Sample Projects
- Product Launch: Develop and execute a go-to-market strategy for a new all-in-one printer, including market research, competitive analysis, pricing, positioning, and promotional planning.
- Category Review: Conduct a comprehensive review of the labeling solutions category, assessing market trends, competitive dynamics, and customer needs to inform strategic decisions and optimize product offerings.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales, product planning, and marketing?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Brother support the professional development and growth of its employees?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.brother-usa.com/job/JR3360/Senior-Director-Product-Marketing-SOHO-Printing-Labeling-Scanning).
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your strategic mindset and leadership abilities.
- Prepare for interviews by researching Brother's products, industry, and company culture, and practicing your responses to behavioral and situational interview questions.
- Follow up with the hiring manager after your interview, expressing your interest in the role and reiterating your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
