Senior Email Marketing Associate

📌 Core Information

🔹 Job Title: Senior Email Marketing Associate

🔹 Company: Reliance Health

🔹 Location: Nigeria (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing end-to-end email marketing strategies to drive customer engagement and retention.
• Growing and segmenting email databases for targeted campaigns.
• Collaborating with cross-functional teams to ensure consistent messaging.
• Analyzing campaign performance and providing actionable insights for improvement.

ASSUMPTION: This role requires a balance of creativity (for crafting engaging content) and analytical skills (for performance tracking and optimization).

📋 Key Responsibilities

✅ Develop, execute, and optimize end-to-end email marketing strategies.

✅ Grow and segment our email database for targeted campaigns.

✅ Design and implement direct email marketing campaigns aligned with company goals.

✅ Write and proofread engaging newsletters with clear, grammatically accurate content.

✅ Ensure mobile-friendly email templates and optimize layouts.

✅ Enhance templates with graphics, personalization, and advanced features.

✅ Collaborate with cross-functional teams to ensure consistent messaging.

✅ Analyze campaign performance, providing actionable insights for improvement.

✅ Report on revenue generated from email marketing efforts.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization.

🎯 Required Qualifications

Education: Minimum of Bachelor’s Degree in Marketing, Communications, or a related field.

Experience: Minimum of 3 years’ experience in email or digital marketing.

Required Skills:

• Proficiency in email marketing platforms such as HubSpot and Mailchimp.
• Strong copywriting and project management skills.
• Hands-on experience with HTML, CMS, and marketing automation tools.
• Working knowledge of SEO/SEM and Google Analytics.

Preferred Skills:

• Experience with customer relationship management (CRM) software.
• Familiarity with A/B testing and multivariate testing.

ASSUMPTION: While not explicitly stated, experience with CRM software and testing methodologies would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level email marketing role in Nigeria, the estimated salary range is ₦150,000 - ₦300,000 per month.

Benefits:

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance

Working Hours: Full-time (40 hours/week), with flexible working hours.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Reliance Health operates in the healthcare industry, specifically focusing on health insurance and healthcare services in emerging markets.

Company Size: Reliance Health is a mid-sized company with 201-500 employees, providing a supportive, inclusive, and team-focused work environment.

Founded: Reliance Health was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Reliance Health uses technology to make quality healthcare delightful, affordable, and accessible in emerging markets.
• The company combines the power of technology and data with a dedicated team to provide great quality healthcare to regions typically overlooked.
• Reliance Health offers an integrated healthcare system with easy installment payments, a combination of platforms, services, and modern clinics operated alongside third-party clinical partners.

Company Specialties:

• Health Insurance
• Healthcare
• Technology
• HMO
• Business Health Insurance
• Family Health Insurance
• Business HMO
• Family HMO
• Nigeria
• Family Clinics
• Retail Health Insurance
• Emerging Markets
• Pre-Employment Test
• Affordable Healthcare

Company Website: getreliancehealth.com

ASSUMPTION: Reliance Health's focus on technology and innovation sets it apart in the healthcare industry, providing opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of proven experience and the ability to grow within the position.

Reporting Structure: The Senior Email Marketing Associate will likely report directly to the Marketing Manager or Head of Marketing.

Work Arrangement: This is a fully remote position, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential career progression into a Marketing Manager or Head of Marketing role.
• Opportunities to expand skills and knowledge through learning and development allowance.
• Chance to make a significant impact on the company's growth and success.

ASSUMPTION: Reliance Health's focus on growth and employee development provides ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Remote-First Environment

Office Location(s): Gbagada, Lagos (Nigeria) and New Cairo (Egypt)

Geographic Context:

• Nigeria is the most populous country in Africa, with a growing demand for accessible and affordable healthcare services.
• Reliance Health's remote work environment allows for a diverse and inclusive team, fostering collaboration across different regions.
• The company's focus on emerging markets provides unique insights into global healthcare trends and challenges.

Work Schedule: Full-time (40 hours/week), with flexible working hours to accommodate different time zones.

ASSUMPTION: The remote work environment at Reliance Health promotes work-life balance and encourages a diverse and inclusive team.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical assessment or case study presentation.
• Final interview with the Marketing Manager or Head of Marketing.

Key Assessment Areas:

• Email marketing strategy and campaign development.
• Copywriting and content creation skills.
• Data analysis and performance tracking.
• Cultural fit and alignment with company values.

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Reliance Health's mission and values.
• Prepare examples of successful email marketing campaigns you've worked on, focusing on strategy, execution, and results.
• Demonstrate your ability to work effectively in a remote, collaborative environment.

ATS Keywords: Email Marketing, Campaign Management, Copywriting, Project Management, HTML, CMS, Marketing Automation, SEO, SEM, Google Analytics, Data Analysis, Customer Engagement, Retention Strategies, Graphic Design, Performance Tracking, Segmentation

ASSUMPTION: Reliance Health's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Email marketing platforms: HubSpot, Mailchimp
• Content management systems (CMS)
• Marketing automation tools
• SEO/SEM tools
• Google Analytics
• CRM software (potentially)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Putting patients first in all decisions and actions.
• Innovative: Embracing technology and continuous improvement.
• Collaborative: Working together to achieve common goals.
• Accountable: Taking ownership and responsibility for our actions and results.

Work Style:

• Remote-friendly: Comfortable working independently and collaboratively in a remote environment.
• Data-driven: Using data and insights to inform decision-making and improve performance.
• Adaptable: Able to pivot and adjust strategies based on changing circumstances and feedback.

Self-Assessment Questions:

• How do you demonstrate patient-centricity in your email marketing strategies?
• Can you provide an example of a time when you used data to optimize an email marketing campaign?
• How do you stay organized and manage multiple projects in a remote work environment?

ASSUMPTION: Reliance Health values candidates who align with their patient-centric, innovative, collaborative, and accountable culture.

⚠️ Potential Challenges

• Managing time zones and coordinating with team members across different regions.
• Adapting to a fast-paced, dynamic work environment with a focus on continuous improvement.
• Balancing creative content development with data-driven optimization and performance tracking.
• Potential language barriers or cultural differences in a remote, diverse team.

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on data analysis and performance tracking.
• In the healthcare industry, email marketing plays a crucial role in patient engagement and retention, making this role particularly impactful.
• Career progression opportunities may include moving into a Marketing Manager or Head of Marketing role, with potential expansion into other regions or markets.

ASSUMPTION: This role offers unique opportunities for growth and impact within the healthcare industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve patient retention for a specific health plan.
• Analyzing campaign performance data to identify trends and optimize future campaigns.
• Collaborating with cross-functional teams to create engaging, on-brand email content for various customer segments.

ASSUMPTION: These sample projects demonstrate the balance of strategic planning, creative execution, and data-driven optimization required for this role.

❓ Key Questions to Ask During Interview

• How does Reliance Health measure the success of its email marketing campaigns?
• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Reliance Health support the professional development and growth of its employees?
• What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
• How does Reliance Health ensure consistent messaging and branding across different customer segments and regions?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, the company's priorities, and their potential impact on the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant email marketing experience and skills.
• Tailor your cover letter to demonstrate your understanding of Reliance Health's mission and values, and how your background and skills make you a strong fit for this role.
• Prepare examples of successful email marketing campaigns you've worked on, focusing on strategy, execution, and results.
• Follow up with Reliance Health one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.