📌 Core Information
🔹 Job Title: Senior Enterprise Architect (Marketing Automation)
🔹 Company: Wolters Kluwer
🔹 Location: Alphen aan den Rijn, Zuid-Holland, Netherlands
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Information Services
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing technical aspects of Eloqua, Marketo, and Pardot across multiple European countries
- Improving marketing automation solutions and strategies
- Collaborating with various stakeholders, including business partners, project managers, and system analysts
- Providing technical guidance and mentoring to operational staff and team members
- Designing and developing solutions that meet business requirements and best practices
ASSUMPTION: This role requires a strong understanding of marketing automation concepts, best practices, and experience with Eloqua, Marketo, and Pardot integrations. Familiarity with API logic and working mechanisms is also essential.
📋 Key Responsibilities
✅ Collaborate with business partners, project managers, functional analysts, and system analysts to deliver initiatives supporting Marketing Automation Platform implementations and improvements
✅ Support businesses with Eloqua/Pardot platform-related technical challenges and manage projects to improve the usage and setup of marketing automation
✅ Design and develop solutions that meet business requirements and best practices
✅ Provide technical guidance and mentoring to operational staff and other team members
✅ Understand system integrations and Eloqua/Pardot platform integrations with different data sources and CRMs
✅ Continuously monitor and evaluate system performance and make recommendations for enhancements
✅ Develop and implement Eloqua, Marketo, and Pardot marketing automation strategies and campaigns
✅ Design, configure, and maintain Eloqua, Marketo, and Pardot platform to support marketing campaigns
✅ Manage and optimize the lead generation process and integration
✅ Work closely with the marketing team to understand their business needs and provide solutions
✅ This is a European role, so you will work with stakeholders throughout the EMEA region.
ASSUMPTION: The role involves a mix of technical, project management, and stakeholder communication responsibilities. Strong interpersonal and communication skills are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in computer science or related field
Experience: Minimum of 5 years' experience as a marketing automation architect
Required Skills:
- Strong knowledge of functional and technical best practices and methodologies
- Knowing the logic and the working mechanism of API’s
- Excellent listening, presentation, and interpersonal skills with attention to details
- Excellent verbal and written communication skills
- Strong understanding of marketing automation concepts and best practices
- Experience with Eloqua, Marketo, and Pardot integrations with other systems such as CRM and CMS
Preferred Skills:
- Experience working in a corporate/complex organization
ASSUMPTION: While not explicitly stated, experience with specific marketing automation platforms (Eloqua, Marketo, Pardot) is highly preferred but not strictly required, as the role involves learning and becoming comfortable using these platforms.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a Senior Enterprise Architect role in the Netherlands)
Benefits:
- Bonus
- Laptop/Smartphone
- Generous pension contribution
- Commuting allowance
- Work from home allowance
- Equipment for working from home (laptop, screens, desk, and chair)
Working Hours: 36 hours per week, with a hybrid work arrangement (primary office at HQ in Alphen aan den Rijn)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Enterprise Architect role in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wolters Kluwer is a global leader in professional information, software solutions, and services for various sectors, including healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG.
Company Size: Wolters Kluwer has over 21,000 employees worldwide and operates in over 40 countries. As a large organization, it offers diverse career opportunities and a global work environment.
Founded: Wolters Kluwer was founded in 1836 and has since grown into a multinational corporation with a rich history and strong brand recognition.
Company Description:
- Wolters Kluwer provides expert solutions that combine deep domain knowledge with specialized technology and services
- The company serves customers in over 180 countries and maintains operations in over 40 countries
- Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands
Company Specialties:
- Software tools and digital information
- Workflow solutions
- Mobile and point-of-use applications
- High-quality content across multiple professional markets
Company Website: www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer's extensive global presence and diverse range of services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing automation and enterprise architecture.
Reporting Structure: The Senior Enterprise Architect will report to the Manager, Talent Acquisition and work closely with various stakeholders across the EMEA region.
Work Arrangement: This is a hybrid role, with a primary office at the HQ in Alphen aan den Rijn and the flexibility to work from home.
Growth Opportunities:
- As a global organization, Wolters Kluwer offers opportunities for international assignments and career progression
- The role's focus on improving marketing automation solutions and strategies presents opportunities for professional development and growth
- The company's diverse range of services and sectors provides ample opportunities for career diversification
ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within Wolters Kluwer.
🌍 Location & Work Environment
Office Type: Wolters Kluwer's headquarters in Alphen aan den Rijn offers a modern and collaborative work environment, with state-of-the-art facilities and amenities.
Office Location(s): Alphen aan den Rijn, Zuid-Holland, Netherlands
Geographic Context:
- Alphen aan den Rijn is a city in the province of Zuid-Holland, located approximately 20 kilometers southeast of Leiden and 30 kilometers southwest of Amsterdam
- The city offers a mix of urban and suburban living, with easy access to major transportation networks
- Alphen aan den Rijn is home to several multinational corporations and provides ample job opportunities in various industries
Work Schedule: The role follows a hybrid work arrangement, with a primary office at the HQ in Alphen aan den Rijn and the flexibility to work from home.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Technical expertise in marketing automation and enterprise architecture
- Problem-solving skills and the ability to design and develop effective solutions
- Strong communication and interpersonal skills
- Cultural fit and alignment with Wolters Kluwer's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of marketing automation concepts and best practices
- Showcase your experience with Eloqua, Marketo, and Pardot integrations and API knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with various stakeholders
ATS Keywords: Marketing Automation, Enterprise Architecture, Eloqua, Marketo, Pardot, API, CRM, Data Sources, Stakeholder Management, Project Management, Technical Guidance, Best Practices
ASSUMPTION: Wolters Kluwer's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Being prepared for both technical and behavioral interview questions is essential for success.
🛠️ Tools & Technologies
- Eloqua
- Marketo
- Pardot
- APIs
- CRM systems
- Project management tools
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and working with these platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Expertise
- Performance-driven
- Innovation
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality solutions
- Adaptable and open to learning new tools and technologies
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you ensure that your work aligns with Wolters Kluwer's customer-centric approach?
- Describe a time when you had to learn a new tool or technology to accomplish a task or project. How did you approach this challenge, and what was the outcome?
- How do you balance working collaboratively with various stakeholders while maintaining a strong focus on delivering high-quality results?
ASSUMPTION: Wolters Kluwer values candidates who demonstrate a strong understanding of the company's values and work style, as well as a genuine commitment to customer-centricity and continuous learning.
⚠️ Potential Challenges
- The role requires a strong understanding of marketing automation concepts and best practices, as well as experience with specific platforms (Eloqua, Marketo, Pardot). Candidates may need to invest time in learning and becoming comfortable with these tools.
- As a global organization, Wolters Kluwer has a complex and dynamic work environment. Candidates should be adaptable and comfortable working in a fast-paced and ever-changing environment.
- The hybrid work arrangement may present challenges in maintaining work-life balance and effective communication with remote team members.
- Alphen aan den Rijn, while offering a mix of urban and suburban living, may not be suitable for candidates who prefer a more urban or rural environment.
ASSUMPTION: By being aware of these potential challenges and proactively addressing them, candidates can better prepare themselves for success in this role and work environment.
📈 Similar Roles Comparison
- Compared to other enterprise architect roles, this position focuses specifically on marketing automation and requires a strong understanding of marketing automation concepts and best practices
- Wolters Kluwer's global presence and diverse range of services provide ample opportunities for career growth and development, compared to smaller organizations with more limited career paths
- As a senior-level role, this position offers significant responsibility and the opportunity to make a substantial impact on the organization's marketing automation strategies and solutions
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates better evaluate their fit and potential for growth within the organization.
📝 Sample Projects
- Designing and implementing a marketing automation strategy for a new product launch, including campaign creation, lead generation, and integration with CRM systems
- Optimizing an existing marketing automation workflow to improve lead scoring and nurturing, resulting in increased conversion rates and improved ROI
- Collaborating with cross-functional teams to integrate marketing automation platforms with other enterprise systems, such as ERP or HRIS, to streamline business processes and improve data accuracy
ASSUMPTION: Familiarity with these types of projects and the ability to demonstrate relevant experience will be essential for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of marketing automation at Wolters Kluwer and the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and stakeholders within the organization, and what are the key communication channels and tools used for effective collaboration?
- What are the primary challenges facing the marketing automation team, and how can this role help address and overcome them?
- How does Wolters Kluwer support the professional development and growth of its employees, particularly in the area of marketing automation and enterprise architecture?
- What are the key performance indicators (KPIs) used to measure the success of marketing automation campaigns and strategies, and how does this role contribute to their improvement?
ASSUMPTION: Asking well-researched and insightful questions demonstrates your interest in the role and commitment to understanding the organization's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing automation, enterprise architecture, and API knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, stakeholder management, and ability to work collaboratively in a dynamic and ever-changing environment
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
