📌 Core Information
🔹 Job Title: Senior Enterprise Product Marketing Manager
🔹 Company: Juniper Square
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (United States, Canada, India, Luxembourg, United Kingdom)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining Juniper Square’s enterprise persona playbook
- Driving sales enablement efforts and supporting high-stakes opportunities
- Crafting persona-specific messaging and positioning that resonates with enterprise stakeholders
- Collaborating cross-functionally with Sales, Growth Marketing, Product, and Customer Marketing teams
ASSUMPTION: This role requires a strong understanding of complex enterprise sales cycles and the ability to translate nuanced market insights into clear, compelling GTM artifacts.
📋 Key Responsibilities
✅ Develop and maintain Juniper Square’s enterprise persona playbook, detailing buyer and influencer roles, priorities, objections, and content needs at every stage of the enterprise sales journey.
✅ Conduct deep voice-of-customer research via customer interviews, win/loss analysis, and Sales feedback to continuously refine and enrich understanding of personas and enterprise use cases for Juniper Square’s technology and services.
✅ Build cross-functional alignment around personas by regularly disseminating actionable insights to Growth Marketing, Sales, and Product teams.
✅ Work directly with Sales leadership and top enterprise sellers to co-create collateral for each stage of the enterprise buying process (e.g., executive briefs, ROI narratives, competitive battlecards, stakeholder-specific decks).
✅ Ensure Sales teams are armed with compelling, personalized messaging for each key persona (CFOs, COOs, Heads of Investor Relations, Tech stakeholders, etc.).
✅ Act as the internal expert on deal dynamics, playing an active role in shaping messaging and positioning strategies for high-stakes opportunities.
✅ Develop persona-specific positioning and messaging frameworks that clearly differentiate Juniper Square’s value proposition for each enterprise stakeholder.
✅ Ensure all outbound marketing efforts (from Growth Marketing to Customer Marketing) are grounded in strong, persona-relevant messaging.
✅ Regularly assess and evolve positioning based on market feedback, competitive shifts, and product innovation.
✅ Collaborate closely with the Sr. Director of Growth Marketing to align on enterprise campaign strategy and provide persona inputs that drive message-market fit.
✅ Partner with Product to translate complex capabilities into clear, resonant value propositions for enterprise buyers.
✅ Support Customer Marketing in leveraging customer stories that validate messaging with real-world proof.
ASSUMPTION: This role requires strong collaboration, communication, and influencing skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in B2B product marketing or enterprise GTM strategy roles, ideally within SaaS or FinTech
Required Skills:
- Deep understanding of complex enterprise sales cycles
- Proven success developing persona-based messaging, positioning, and enablement materials that drive results
- Exceptional written and verbal communication skills
- Highly collaborative and low-ego operator who excels in cross-functional environments
- Ability to thrive in a fast-paced, entrepreneurial environment with a focus on outcomes over activity
Preferred Skills:
- Experience in private markets (real estate, private equity, or alternative investments)
ASSUMPTION: Candidates with relevant industry experience and a strong track record in enterprise product marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Fertility and growing family support
- Flex Time Off in addition to company paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Allowance to customize your work and technology setup at home
- Annual professional development stipend
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Juniper Square operates in the Financial Services industry, focusing on private markets such as commercial real estate, private equity, and venture capital.
Company Size: Juniper Square has 501-1,000 employees, providing ample opportunities for collaboration and growth.
Founded: Juniper Square was founded in 2014 and has since grown to support over 2,000 private markets GPs across 40,000 funds, 600,000 LP accounts, and $1 trillion of LP capital.
Company Description:
- Juniper Square is transforming the private markets investing experience with a full range of modern, connected fund software and services.
- The company supports private markets GPs with their fundraising, reporting, fund administration, treasury, compliance, and business intelligence needs.
- Juniper Square is committed to digital-first operations, allowing employees to collaborate effectively across multiple locations and time zones.
Company Specialties:
- Fund Administration
- Investor Management Software
- Fundraising Software
- Venture Capital
- Private Equity
- Commercial Real Estate
Company Website: junipersquare.com
ASSUMPTION: Juniper Square's focus on private markets and commitment to digital-first operations make it an attractive employer for candidates seeking a dynamic, innovative work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in enterprise product marketing.
Reporting Structure: The Senior Enterprise Product Marketing Manager will report to the Head of Product Marketing and collaborate closely with the Head of Growth Marketing.
Work Arrangement: This role is remote-friendly, with employees able to work from various locations across the United States, Canada, India, Luxembourg, and the United Kingdom.
Growth Opportunities:
- As Juniper Square continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role.
- The company's commitment to professional development provides ample opportunities for employees to grow their skills and advance their careers.
ASSUMPTION: Candidates who are strategic thinkers, strong communicators, and effective collaborators will be well-suited to this role and have ample opportunities for growth at Juniper Square.
🌍 Location & Work Environment
Office Type: Juniper Square offers a hybrid work environment, with physical offices in San Francisco, New York City, and Bangalore for employees who prefer to work in an office some or all of the time.
Office Location(s): San Francisco, New York City, Bangalore
Geographic Context:
- San Francisco: Known for its vibrant tech industry, diverse culture, and beautiful surroundings, San Francisco offers an ideal location for professionals seeking a dynamic urban environment.
- New York City: A global hub for finance, business, and culture, New York City provides ample opportunities for networking and professional growth.
- Bangalore: A major tech hub in India, Bangalore offers a thriving startup ecosystem and a high quality of life for expats.
Work Schedule: Juniper Square offers flexible scheduling, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: Juniper Square's commitment to digital-first operations and flexible work arrangements make it an attractive employer for candidates seeking a modern, employee-focused work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Head of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Enterprise sales cycle expertise
- Messaging and positioning development
- Cross-functional collaboration and communication
- Strategic thinking and problem-solving
- Cultural fit and alignment with Juniper Square's values
Application Tips:
- Tailor your resume and cover letter to highlight your enterprise product marketing experience and relevant skills.
- Prepare examples of your past work, such as messaging frameworks, persona playbooks, or sales enablement materials, to demonstrate your qualifications.
- Research Juniper Square's products, services, and target market to show your understanding of the company and its offerings.
ATS Keywords: Enterprise product marketing, sales enablement, persona development, messaging, positioning, cross-functional collaboration, private markets, SaaS, FinTech
ASSUMPTION: Juniper Square's interview process is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace
- Asana
- Slack
ASSUMPTION: Juniper Square uses a variety of tools and technologies to support its digital-first operations and enable effective collaboration among its global workforce.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Inclusive
Work Style:
- Juniper Square values a flexible, remote-friendly work environment that prioritizes outcomes over hours worked.
- The company encourages employees to maintain a healthy work-life balance and offers resources to support their well-being.
- Juniper Square fosters a culture of continuous learning and professional development.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a significant impact on the company's growth?
- Are you comfortable working remotely and managing your time effectively in a flexible work arrangement?
- Do you have a strong understanding of complex enterprise sales cycles and the ability to translate market insights into clear, compelling messaging?
ASSUMPTION: Juniper Square's values-driven culture and commitment to employee well-being make it an attractive employer for candidates seeking a supportive, inclusive work environment.
⚠️ Potential Challenges
- The fast-paced, entrepreneurial nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The remote-friendly work environment may present communication and collaboration challenges for candidates who prefer an in-office setting.
- The complex nature of enterprise sales cycles and the need to work with various stakeholders may require candidates to possess strong project management and influencing skills.
- The competitive landscape of the private markets industry may necessitate candidates to stay up-to-date with market trends and competitor activities.
ASSUMPTION: Candidates who are adaptable, resilient, and effective communicators will be best equipped to navigate the potential challenges of this role.
📈 Similar Roles Comparison
- Compared to other enterprise product marketing roles, this position places a greater emphasis on sales enablement and deal support, requiring candidates to have a strong understanding of the sales process and the ability to work closely with sales teams.
- Juniper Square's focus on private markets sets it apart from other SaaS or FinTech companies, offering candidates the opportunity to work in a unique and dynamic industry.
- This role may provide more growth opportunities than similar positions at larger, more established enterprises, as Juniper Square continues to expand its market share and product offerings.
ASSUMPTION: Candidates who are seeking a unique, dynamic work environment and the opportunity to make a significant impact on the company's growth will find this role particularly appealing.
📝 Sample Projects
- Developing an enterprise persona playbook that drives sales enablement efforts and supports high-stakes opportunities
- Crafting persona-specific messaging and positioning frameworks that resonate with enterprise stakeholders and differentiate Juniper Square's value proposition
- Collaborating cross-functionally with Sales, Growth Marketing, Product, and Customer Marketing teams to align on enterprise campaign strategy and provide persona inputs that drive message-market fit
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Senior Enterprise Product Marketing Manager may undertake to drive results and support Juniper Square's growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical enterprise sales cycle for Juniper Square's products and services, and how this role will support sales strategies throughout the process?
- How does Juniper Square's enterprise persona playbook inform the company's go-to-market strategy, and how will this role contribute to its development and maintenance?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Juniper Square support the professional development and growth of its employees, and what opportunities exist for this role to grow within the organization?
- What is the company's approach to remote work, and how does it support employees working in various locations and time zones?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Juniper Square careers page
- Tailor your resume and cover letter to highlight your enterprise product marketing experience and relevant skills, using the ATS keywords provided above.
- Prepare examples of your past work, such as messaging frameworks, persona playbooks, or sales enablement materials, to demonstrate your qualifications.
- Research Juniper Square's products, services, and target market to show your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
