📌 Core Information
🔹 Job Title: Senior Event Marketing Manager
🔹 Company: TELUS
🔹 Location: Vancouver, BC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Vancouver, BC)
🚀 Job Overview
Key aspects of this role include:
- Driving profitable growth through customer hosting and event marketing
- Collaborating with cross-functional teams to establish objectives and execute integrated event and sponsorship activations
- Managing budgets, tracking performance metrics, and providing executive updates on asset utilization and ROI
- Fostering strong relationships with internal and external stakeholders
- Navigating timelines and priorities effectively
ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to establish objectives, advance timelines, and build consensus for best-in-class integrated event and sponsorship activations
✅ Foster strong working relationships across the organization to ensure interlock on the execution of the hosting strategy
✅ Forecast, manage, and be accountable for budgets and invoice management at the events/asset level
✅ Assist sales by creating branded email invitations and ensuring the tracking of hosting assets is up to date and in alignment with policies
✅ Monitor and report on hosting performance metrics, providing executive updates on a regular basis
✅ Navigate timelines carefully, proactively communicate, and manage priorities effectively
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data analysis to ensure successful event marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in event marketing, sponsorship management, or a related role
Required Skills:
- Excellent communication and creative thinking skills
- Strong interpersonal skills and the ability to foster good working relationships at multiple organizational levels
- Ability to react quickly and take advantage of changing business conditions
- Proven experience in event management, budget management, and performance metrics
- Familiarity with sales support and stakeholder engagement
Preferred Skills:
- Experience with customer hosting and strategic planning
- Proficiency in project management tools and software
- Fluency in French (an asset)
ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 CAD per year (based on industry standards for a Senior Event Marketing Manager with 5-10 years of experience in Vancouver, BC)
Benefits:
- Profit Sharing Bonus
- Stock Purchase Plan
- Career Development
- Flexible Benefit Plan
- DC Pension
Working Hours: Full-time (40 hours per week), with flexible work styles and collaboration technology for geographically diverse teams
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. TELUS is a leading national telecommunications company in Canada, with $9.6 billion in annual revenue and 12 million customer connections.
Company Size: 10,001+ employees. As a large organization, TELUS offers diverse exposure and experience across various teams and departments.
Founded: TELUS was founded in 1990 and has since grown to become one of the largest telecommunications companies in Canada.
Company Description:
- TELUS provides a wide range of communications products and services, including data, Internet protocol (IP), voice, entertainment, and video.
- The company is committed to giving back to local communities, having contributed $158 million to charitable and not-for-profit organizations and volunteered over 3 million hours of service since 2000.
- TELUS was named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals.
Company Specialties:
- Wireless network services
- Internet and data services
- Voice and entertainment services
- Corporate and enterprise solutions
Company Website: www.telus.com
ASSUMPTION: TELUS' large size and diverse offerings provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior level. This role reports directly to the Director, Enterprise Sales Operations and is responsible for managing and executing the internal and external hosting strategy.
Reporting Structure: This role reports to the Director, Enterprise Sales Operations and collaborates with various teams, including sales, community investment, corporate sponsorship, and finance.
Work Arrangement: On-site in Vancouver, BC, with flexible work styles and collaboration technology for geographically diverse teams.
Growth Opportunities:
- Expanding network and brand by working on strategic business initiatives and with senior leaders
- Showcasing talent through a variety of exciting projects
- Potential career progression within the marketing or sales departments
ASSUMPTION: This role offers significant growth opportunities due to its strategic nature and the diverse exposure it provides across various teams and departments.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a fast-paced and entrepreneurial environment
Office Location(s): 555 Robson Street, Vancouver, BC V6B 3K9, CA
Geographic Context:
- Vancouver, BC is a multicultural city with a mild oceanic climate, known for its natural beauty, outdoor activities, and vibrant arts scene.
- The city has a strong economy, with significant growth in the technology and healthcare sectors.
- Vancouver is home to several major corporations and offers ample opportunities for networking and professional development.
Work Schedule: Full-time (40 hours per week), with flexible work styles and collaboration technology for geographically diverse teams
ASSUMPTION: The work environment at TELUS is fast-paced, collaborative, and high-performing, with a culture of recognition and high-performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director, Enterprise Sales Operations
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with TELUS' values
- Event marketing and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your event marketing, project management, and stakeholder engagement skills
- Prepare examples of successful event marketing campaigns you've managed, including budgets, performance metrics, and ROI
- Research TELUS' company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Event Marketing, Sponsorship Management, Budget Management, Performance Metrics, Stakeholder Engagement, Project Management, Strategic Planning, Customer Hosting, Sales Support
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's communication, problem-solving, and cultural fit skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Event management software (e.g., Cvent, Eventbrite, Bizzabo)
- Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the projects and the preferences of the team.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empathy
- Excellence
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and entrepreneurial
- Results-driven and high-performing
- Adaptable and responsive to changing business conditions
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment and enjoy working with multiple stakeholders?
- Are you an excellent communicator and creative thinker who can motivate a crowd and drive excitement into a plan?
- Do you have a proven track record in event marketing, budget management, and performance metrics?
ASSUMPTION: Candidates who demonstrate strong alignment with TELUS' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational and communication skills
- Adapting to changing business conditions and priorities, necessitating flexibility and adaptability
- Working in a fast-paced environment with tight deadlines, demanding strong time management and prioritization skills
- Navigating a large organization with diverse teams and departments, requiring effective collaboration and communication skills
ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational, communication, and adaptability skills, as well as a proactive and solutions-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to an Event Marketing Manager or Sponsorship Manager position, but with a broader scope and higher level of responsibility
- In the telecommunications industry, this role may involve working with enterprise-level clients and managing large-scale events and sponsorships
- Career progression in this role could lead to a Director or Vice President of Event Marketing or a similar leadership position
ASSUMPTION: Candidates with experience in event marketing, sponsorship management, or a related role in the telecommunications industry may find this role to be a good fit for their career goals.
📝 Sample Projects
- Managing a large-scale customer event, including vendor management, logistics, and on-site execution
- Developing and implementing a strategic sponsorship plan to maximize brand exposure and ROI
- Tracking and analyzing event performance metrics to inform future event planning and strategy
ASSUMPTION: The specific projects in this role may vary depending on the needs of the business and the priorities of the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does this role contribute to the overall business strategy and objectives of the company?
- What are the key priorities for this role in the first 90 days?
- How does TELUS support the professional development and growth of its employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event marketing, project management, and stakeholder engagement skills
- Prepare examples of successful event marketing campaigns you've managed, including budgets, performance metrics, and ROI
- Research TELUS' company culture and values to demonstrate your cultural fit and alignment
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
