📌 Core Information
🔹 Job Title: Senior Event Marketing Manager
🔹 Company: TELUS
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Vancouver, BC)
🚀 Job Overview
Key aspects of this role include:
- Driving profitable growth through customer hosting and event marketing
- Collaborating with cross-functional teams to establish objectives and execute integrated event and sponsorship activations
- Managing budgets, tracking performance metrics, and providing executive updates on asset utilization and ROI
- Fostering strong working relationships across the organization to ensure interlock on hosting strategy
- Navigating timelines and priorities effectively to advance milestones
ASSUMPTION: This role requires a high level of organization, communication, and adaptability to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Collaborate with internal and external stakeholders to establish objectives, advance timelines, and build consensus for best-in-class integrated event and sponsorship activations
✅ Foster strong working relationships across the organization, including sales, community investment, corporate sponsorship, and finance, to ensure interlock on the execution of the hosting strategy
✅ Forecast, manage, and be accountable for budgets and invoice management at the events/asset level
✅ Assist sales by creating branded email invitations and ensuring the tracking of hosting assets is up to date and in alignment with policies
✅ Monitor and report on hosting performance metrics, providing executive updates on asset utilization and return on investment on a regular basis
✅ Navigate timelines carefully, proactively communicate, and manage priorities to advance milestones
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data analysis to ensure successful event marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in event marketing, with a proven track record of driving results and managing budgets
Required Skills:
- Excellent communication and creative thinking skills
- Strong interpersonal skills and the ability to foster good working relationships at multiple organizational levels
- Ability to react quickly and take advantage of changing business conditions
- Proven project management skills and experience managing multiple projects simultaneously
- Familiarity with event management software and tools
Preferred Skills:
- Experience in the telecommunications industry
- Bilingual (English/French) skills
ASSUMPTION: Candidates with experience in event marketing, project management, and stakeholder communication will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 CAD per year (based on industry standards for a Senior Event Marketing Manager in Vancouver)
Benefits:
- Profit Sharing Bonus
- Stock Purchase Plan
- Career Development
- Flexible Benefit Plan
- DC Pension
Working Hours: Full-time, typically Monday to Friday, 8:30 AM to 5:00 PM PST, with flexibility to work evenings and weekends as needed for events
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Vancouver. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. TELUS is a leading national telecommunications company in Canada, with a focus on providing data, Internet protocol (IP), voice, entertainment, and video services.
Company Size: 10,001+ employees. As a large organization, TELUS offers diverse opportunities and a well-established infrastructure, but may have more structured processes and hierarchies compared to smaller companies.
Founded: 1999. TELUS was formed through the merger of several regional telephone companies and has since grown to become one of Canada's largest telecommunications providers.
Company Description:
- TELUS is committed to giving where they live, contributing over $158 million to charitable and not-for-profit organizations and volunteering over 3 million hours of service since 2000.
- The company is known for its strong corporate social responsibility initiatives and community involvement.
- TELUS offers a wide range of communications products and services, including wireless, wireline, Internet, and entertainment.
Company Specialties:
- Wireless services
- Wireline services
- Internet services
- Entertainment and video services
Company Website: www.telus.com
ASSUMPTION: TELUS' large size and extensive service offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position within the marketing department, requiring significant experience and expertise in event marketing.
Reporting Structure: The Senior Event Marketing Manager reports directly to the Director of Enterprise Sales Operations and works closely with various internal and external stakeholders, including sales, community investment, corporate sponsorship, and finance teams.
Work Arrangement: On-site (Vancouver, BC) with flexibility for remote work as needed for events.
Growth Opportunities:
- Advancement to a Director or Manager role within the marketing department
- Expansion into other areas of marketing or related fields, such as sales or product management
- Opportunities to work on high-profile events and sponsorships, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across other areas of the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 555 Robson Street, Vancouver, BC V6B 3K9, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering numerous recreational and cultural activities.
- The city has a mild, oceanic climate with moderate rainfall throughout the year.
- Vancouver is known for its vibrant tech industry, with many startups and established companies calling the city home.
Work Schedule: Full-time, typically Monday to Friday, 8:30 AM to 5:00 PM PST, with flexibility to work evenings and weekends as needed for events
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the team, but may require flexibility to work non-standard hours for events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the Director of Enterprise Sales Operations
- Background check and reference check
Key Assessment Areas:
- Communication and presentation skills
- Event planning and project management experience
- Budget management and financial acumen
- Stakeholder management and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience in event marketing, project management, and stakeholder communication in your resume and cover letter.
- Prepare examples of successful event marketing campaigns you've managed, including challenges faced and outcomes achieved.
- Demonstrate your understanding of TELUS' business and the role's responsibilities in your interview responses.
ATS Keywords: Event Marketing, Budget Management, Project Management, Stakeholder Communication, Event Planning, Marketing Strategy, Sponsorship Activation, Performance Metrics, Executive Updates, Team Collaboration
ASSUMPTION: The interview process for this role may be more structured and formal than those at smaller companies, given TELUS' size and established hiring processes.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Eventbrite, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or similar)
- Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: Familiarity with event management software and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empathy
- Excellence
- Respect
- Courage
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional customer experiences
- Adaptable and responsive to changing business conditions
Self-Assessment Questions:
- How do you embody TELUS' core values in your daily work?
- Describe a time when you had to adapt to changing business conditions. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong working relationships with stakeholders at multiple organizational levels?
ASSUMPTION: TELUS places a strong emphasis on its core values and expects employees to embody them in their daily work.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and adaptability
- Working with tight deadlines and budgets, necessitating careful planning and resource allocation
- Navigating a large organization with established processes and hierarchies, which may require additional effort to influence change or drive innovation
- Adapting to the fast-paced and sometimes ambiguous nature of event marketing, requiring quick decision-making and problem-solving skills
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other event marketing roles, this position focuses on driving profitable growth through customer hosting and contractual rights and benefits, rather than traditional event planning and execution.
- This role requires a strong understanding of the telecommunications industry and TELUS' business, as well as the ability to collaborate effectively with various internal and external stakeholders.
- Career progression in this role may involve moving into a management or director position within the marketing department or expanding into other areas of marketing or related fields, such as sales or product management.
ASSUMPTION: This role offers unique opportunities and challenges compared to other event marketing positions, requiring a specific skill set and industry knowledge.
📝 Sample Projects
- Planning and executing a large-scale customer hosting event, including vendor management, logistics, and on-site support
- Developing and implementing a strategic marketing plan to leverage contractual rights and benefits, driving brand awareness and customer engagement
- Analyzing hosting performance metrics and providing data-driven recommendations to optimize future events and sponsorships
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Senior Event Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall business objectives of TELUS and the Enterprise Sales Operations team?
- Can you describe the team structure and dynamics within the Enterprise Sales Operations department?
- How does TELUS foster a culture of collaboration and innovation within its marketing department?
- What opportunities exist for professional development and growth within this role and the broader marketing organization?
- How does TELUS support work-life balance for its employees, particularly those in full-time, on-site roles?
ASSUMPTION: These interview questions help applicants better understand the role, team dynamics, and company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in event marketing, project management, and stakeholder communication
- Prepare examples of successful event marketing campaigns you've managed, including challenges faced and outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
