📌 Core Information
🔹 Job Title: Senior Field & Channel Marketing Manager, Federal
🔹 Company: Abnormal Security
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (10-15% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies and programs tailored to the federal government market
- Collaborating with sales and channel teams to create and execute region-specific marketing plans
- Managing and organizing local, regional, and virtual events
- Engaging with channel partners to design and execute co-marketing initiatives
- Tailoring marketing content and messaging to resonate with federal buyers
ASSUMPTION: This role requires a strong understanding of federal government procurement processes, regulations, and buying behaviors. Experience in cybersecurity marketing is also beneficial.
📋 Key Responsibilities
✅ Develop and implement marketing strategies and programs tailored to the federal government market
✅ Collaborate with sales and channel teams to create and execute region-specific marketing plans
✅ Plan, manage, and execute field events, webinars, and campaigns targeting federal agencies and stakeholders
✅ Engage with channel partners to design and execute co-marketing initiatives
✅ Tailor marketing content and messaging to resonate with federal buyers, focusing on compliance, security, and mission-driven outcomes
✅ Set targets, track, measure, and analyze impact of programs on lead funnel and pipeline
✅ Manage and allocate quarterly marketing budgets efficiently
✅ Work closely with federal sales teams, account executives, and channel managers to ensure marketing aligns with sales priorities and pipeline needs
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to prioritize in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 5+ years of high-tech marketing experience, preferably in cybersecurity, and 2+ years focused on federal government marketing
Required Skills:
- Proven ability and track record of planning and executing successful Federal marketing programs and campaigns
- Experience managing and organizing local, regional, and virtual events
- Metrics-driven marketer with experience and passion for proving marketing results across the funnel
- Strong interpersonal skills and ability to earn trust and respect from sales management
- Self-driven, problem-solver, takes initiative in driving projects forward
- Excellent written, verbal, and communication skills with the ability to craft compelling messaging for a federal audience
Preferred Skills:
- Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant certifications
- Experience in budget tracking QoQ and planning 90-180 days forward
- Proficiency in marketing tools (SF.com, Marketo, business intelligence, etc.)
- Strong understanding of federal government procurement processes, regulations, and buying behaviors
- Experience marketing cybersecurity products/solutions
ASSUMPTION: While a Master's degree is not required, it may be beneficial for this role due to the complexity of federal marketing and the need for strategic thinking.
💰 Compensation & Benefits
Salary Range: $144,500 - $195,500 USD per year
Benefits:
- Bonus
- Restricted Stock Units (RSUs)
- Benefits
Working Hours: Full-time, with the expectation to work standard business hours and as needed to meet deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the cybersecurity industry. Actual compensation may vary based on factors such as skills, experience, and other job-related reasons.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal Security is a leading AI-native human behavior security platform focused on email security and protecting against sophisticated inbound attacks and compromised accounts.
Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Abnormal Security was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Abnormal Security is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
- The company is committed to delivering cutting-edge, secure solutions to U.S. federal agencies and has earned “in process” status in its FedRAMP Certification process.
- Abnormal Security offers a dynamic work environment with a passionate team and opportunities to shape federal marketing strategy and drive growth in a high-potential sector.
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence
- Machine Learning
Company Website: http://www.abnormalsecurity.com
ASSUMPTION: Abnormal Security's focus on AI and machine learning in the cybersecurity industry makes it an innovative and exciting place to work, particularly for those interested in emerging technologies and their application to security.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in federal marketing and event management.
Reporting Structure: The Senior Field & Channel Marketing Manager, Federal, will report directly to the Vice President of Marketing and work closely with federal sales teams, account executives, and channel managers.
Work Arrangement: This role is remote with the expectation to travel 10-15% of the time for events and client meetings.
Growth Opportunities:
- As Abnormal Security continues to grow and expand its federal presence, there will be opportunities for the right candidate to take on more responsibility and advance their career within the company.
- The company's commitment to FedRAMP Certification and growth in the public sector provides ample opportunities for professional development and growth.
- Working closely with federal sales teams and channel partners offers the chance to build strong relationships and gain valuable insights into the federal market.
ASSUMPTION: Given the company's focus on growth and innovation, there are likely to be numerous opportunities for professional development and career advancement within Abnormal Security.
🌍 Location & Work Environment
Office Type: Remote with occasional travel
Office Location(s): The primary office is located in Las Vegas, Nevada, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States has a large and diverse federal market, with numerous agencies and departments that require robust cybersecurity solutions.
- Working remotely allows for greater flexibility and the ability to work from anywhere in the United States.
- The occasional travel requirement (10-15% of the time) provides the opportunity to engage with federal clients and partners in person.
Work Schedule: Full-time, with the expectation to work standard business hours and as needed to meet deadlines
ASSUMPTION: While this role is primarily remote, the occasional travel requirement may be beneficial for building relationships with federal clients and partners and gaining a better understanding of the federal market.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- Interview with the hiring manager (Vice President of Marketing) to discuss the role in more detail and assess relevant skills and experience
- Final interview with key stakeholders to discuss the role and make a hiring decision
Key Assessment Areas:
- Strategic thinking and planning for federal marketing campaigns
- Event management and logistics experience
- Ability to work cross-functionally with sales teams and channel partners
- Strong communication and interpersonal skills
- Understanding of federal government procurement processes and regulations
Application Tips:
- Tailor your resume and cover letter to highlight your federal marketing experience and relevant skills
- Provide specific examples of successful federal marketing campaigns you have managed and executed
- Demonstrate your understanding of the federal market and the unique challenges and opportunities it presents
- Showcase your ability to work collaboratively with sales teams and channel partners
ATS Keywords: Federal marketing, event management, channel marketing, federal government procurement, cybersecurity marketing, federal agencies, federal clients, federal partners
ASSUMPTION: Given the competitive nature of the federal market and the specialized skills required for this role, applicants should be prepared to provide specific examples of their federal marketing experience and demonstrate their understanding of the federal market.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
- Analytics and business intelligence tools (e.g., Google Analytics, Tableau)
ASSUMPTION: While specific tools and technologies may vary, applicants should be comfortable using marketing automation platforms, CRM software, and event management tools to effectively manage and execute federal marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and energetic
- Highly organized and detail-oriented
- Strategic and forward-thinking
- Collaborative and team-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay organized and manage multiple projects and deadlines simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or event plan?
- How do you approach building and maintaining strong relationships with sales teams and channel partners?
ASSUMPTION: Abnormal Security values innovation, customer-centricity, collaboration, integrity, and accountability. Applicants should be prepared to demonstrate how their work style aligns with these values and how they can contribute to a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The federal market can be highly competitive and complex, requiring a deep understanding of federal government procurement processes and regulations
- Managing and executing events and campaigns targeting federal agencies and stakeholders can be logistically challenging and time-consuming
- The occasional travel requirement (10-15% of the time) may present challenges for those with personal or family commitments
- The need to work cross-functionally with sales teams and channel partners may require strong communication and interpersonal skills, as well as the ability to navigate complex organizational structures
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development, particularly for those with strong problem-solving skills and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a higher degree of expertise in federal marketing and event management
- Unlike other marketing roles, this position requires a strong understanding of federal government procurement processes and regulations
- Career paths in federal marketing may differ from those in other marketing roles, with opportunities for specialization and advancement within the federal market
ASSUMPTION: Applicants should be prepared to demonstrate their unique qualifications and experience in federal marketing and event management, as well as their understanding of the federal market and its specific challenges and opportunities.
📝 Sample Projects
- Planning and executing a federal government conference or trade show, including logistics, vendor management, and speaker coordination
- Developing and implementing a targeted email marketing campaign to federal agencies and stakeholders, including segmentation, personalization, and A/B testing
- Managing and executing a federal government webinar or virtual event, including speaker management, registration, and follow-up
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Senior Field & Channel Marketing Manager, Federal, may be responsible for managing and executing. Applicants should be prepared to provide specific examples of their experience with similar projects and their outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's FedRAMP Certification process and how it will impact the federal marketing strategy?
- How does the company support the growth and development of its federal marketing team?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its federal marketing campaigns and events?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within the company?
ASSUMPTION: These key questions provide an opportunity for applicants to gain a better understanding of the company's federal marketing strategy, as well as the role's priorities and expectations. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your federal marketing experience and relevant skills
- Prepare examples of successful federal marketing campaigns you have managed and executed
- Research the federal market and Abnormal Security's FedRAMP Certification process to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
