Senior Field Marketer at xorlab (cyber security) (m/w/d)

📌 Core Information

🔹 Job Title: Senior Field Marketer at xorlab (cyber security) (m/w/d)

🔹 Company: xorlab AG

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Cybersecurity

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Zürich, Switzerland)

🚀 Job Overview

Key aspects of this role include:

• Leading demand generation projects across various channels
• Optimizing campaigns based on marketing goals and KPIs
• Collaborating with cross-functional teams to create impactful marketing strategies
• Staying up-to-date with product developments and industry trends
• Delivering regular reports with actionable insights to drive campaign improvements

ASSUMPTION: This role requires a strong analytical mindset and a data-driven approach to decision-making. The ideal candidate will be comfortable working in a fast-paced environment and have experience in B2B field marketing or a related field.

📋 Key Responsibilities

✅ Lead end-to-end execution of demand generation projects across channels, ensuring alignment with budget, timelines, and pipeline goals

✅ Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact

✅ Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results

✅ Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences

✅ Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities

✅ Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts

✅ Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements

ASSUMPTION: This role requires strong project management skills and the ability to prioritize and deliver high-quality work across multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B field marketing, digital marketing, or growth marketing

Required Skills:

• Strong analytical mindset with excellent attention to detail
• Data-informed approach to decision-making
• Experiment-driven and pragmatic approach to testing and optimization
• Proven track record of planning and executing integrated demand generation campaigns
• Strong project management skills
• Fluency in German and English
• Hands-on experience with CRMs, B2B digital marketing tools, and marketing automation platforms

Preferred Skills:

• Experience in the cybersecurity industry
• HubSpot Marketing Hub experience

ASSUMPTION: Candidates with experience in the cybersecurity industry may have an advantage, but curiosity and a willingness to learn are also valuable.

💰 Compensation & Benefits

Salary Range: CHF 80,000 - 120,000 per year (based on experience and industry standards for mid-level marketing roles in Switzerland)

Benefits:

• Flexible hours and remote options
• Equity stake in the company
• Collaborative environment with opportunities for growth
• Team events and social activities

Working Hours: Full-time (40 hours/week) with flexible hours and remote options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Switzerland. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: xorlab is a cybersecurity company focused on email security solutions for security analysts and detection engineers.

Company Size: Small (11-50 employees) – offers a collaborative environment with opportunities for growth and impact.

Founded: 2015 – xorlab has been operating for over a decade, providing stability and experience.

Company Description:

• xorlab simplifies building and managing detection rules for security teams
• Focuses on helping customers respond to new threats faster
• Offers a platform for security analysts and detection engineers to protect against advanced email threats

Company Specialties:

• Cybersecurity
• Email security
• Detection engineering
• Attack surface reduction
• Behavioral analysis

Company Website: https://www.xorlab.com

ASSUMPTION: xorlab's focus on email security and detection engineering makes it an attractive option for candidates interested in cybersecurity and threat detection.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) – offers opportunities for growth and development within the marketing team.

Reporting Structure: This role reports directly to the Head of Marketing and collaborates closely with the Head of Product and CEO.

Work Arrangement: On-site in Zürich, Switzerland, with flexible hours and remote options available.

Growth Opportunities:

• Potential to take on more responsibility and leadership within the marketing team
• Opportunities to learn about the cybersecurity industry and email security solutions
• Chance to contribute to a mission-driven company focused on stopping every breach

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, collaborative environment and make a tangible impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: On-site in Zürich, Switzerland, with flexible hours and remote options available.

Office Location(s): Binzmühlestrasse 170d, Stadtkreis 11, Zurich 8050, CH

Geographic Context:

• Zürich is the largest city in Switzerland and a major financial hub
• Offers a high quality of life, with excellent public transportation and cultural attractions
• Provides easy access to the Swiss Alps for outdoor activities and recreation

Work Schedule: Full-time (40 hours/week) with flexible hours and remote options

ASSUMPTION: The on-site work arrangement in Zürich offers candidates the opportunity to work in a vibrant, multicultural city with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role and company in more detail
• Technical assessment or case study to evaluate problem-solving skills and marketing expertise
• Final interview with the CEO to discuss long-term goals and fit within the organization

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Campaign planning and execution experience
• Collaboration and communication skills
• Industry knowledge and curiosity

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and marketing expertise
• Research xorlab and the cybersecurity industry to demonstrate your interest and knowledge

ATS Keywords: B2B field marketing, digital marketing, demand generation, campaign management, analytical skills, project management, marketing automation, content creation, SEO, social media marketing, event management, collaboration, data analysis, technical communication, curiosity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, campaign planning experience, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRMs (e.g., HubSpot, Salesforce)
• B2B digital marketing tools (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Marketing automation platforms (e.g., HubSpot Marketing Hub, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: The required tools and technologies for this role are standard for B2B field marketing and can be learned by candidates with relevant experience in digital marketing or growth marketing.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Curiosity
• Impact
• Simplicity
• Transparency

Work Style:

• Data-driven and analytical
• Experiment-driven and pragmatic
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where continuous improvement is valued?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy experimenting with different targeting and placement strategies to optimize campaign performance?

ASSUMPTION: xorlab values candidates who are curious, data-driven, and collaborative, with a strong focus on making a tangible impact on the company's growth and success.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and multiple projects
• Keeping up with product developments, industry trends, and competitor strategies
• Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives
• Collaborating with cross-functional teams to create impactful marketing strategies

ASSUMPTION: The potential challenges for this role are typical for B2B field marketing and can be overcome by candidates with strong project management skills and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• This role focuses on demand generation and campaign management, unlike related positions that may focus more on brand awareness or product marketing
• xorlab's focus on email security and detection engineering sets it apart from other cybersecurity companies
• This role offers opportunities for growth and development within the marketing team, with a clear career path for high-performing candidates

ASSUMPTION: This role is unique in its focus on demand generation and campaign management for email security solutions, offering candidates the opportunity to work in a specialized and growing field within the cybersecurity industry.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive marketing-sourced pipeline and revenue impact
• Analyzing campaign performance and ROI to identify insights and optimize results
• Managing a physical event or webinar to educate targeted audiences about email security solutions

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role, focusing on demand generation, campaign management, and event management.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning and execution process for demand generation projects at xorlab?
• How does the marketing team collaborate with other departments, such as Product and Sales, to create impactful marketing strategies?
• What are the most challenging aspects of working in a fast-paced, collaborative environment like xorlab?
• How does xorlab support the growth and development of its employees, particularly within the marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and marketing expertise
• Research xorlab and the cybersecurity industry to demonstrate your interest and knowledge
• Follow up with a thank-you note within 24 hours of your interview to express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.