📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Diligent Corporation
🔹 Location: EMEA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site 50% of the time)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies aligned with global objectives
- Planning, executing, and optimizing integrated marketing campaigns across various channels
- Overseeing regional events and trade shows to enhance brand visibility and generate leads
- Collaborating with partners and associations to develop joint marketing programs
- Analyzing and reporting on marketing campaign performance metrics
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop comprehensive marketing plans aligned with regional and global objectives, considering market trends, competitor analysis, and customer insights
✅ Plan, execute, and optimize integrated marketing campaigns across various channels (digital, events, email, etc.) to drive demand generation and pipeline acceleration
✅ Oversee the planning, coordination, and execution of regional events, trade shows, and seminars to enhance brand visibility and generate leads
✅ Collaborate with partner and associations to develop joint marketing programs, co-marketing initiatives, and promotional activities to drive mutual business goals
✅ Track, analyze, and report on marketing campaign performance metrics, providing actionable insights and recommendations for continuous improvement
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA or relevant advanced degree is a plus
Experience: 5+ years of progressive experience in marketing, preferably in a B2B technology or related industry
Required Skills:
- Proven track record of developing and executing successful marketing strategies and campaigns
- Strong project management skills with the ability to manage multiple projects simultaneously
- Excellent communication, presentation, and interpersonal skills
- Proficiency in marketing analytics tools and CRM systems (preferably Marketo and Salesforce)
- Ability to thrive in a fast-paced, dynamic environment and work effectively in cross-functional teams
- Flexibility for travel within the DACH region as required
Preferred Skills:
- Fluency in German with depth and understanding of the regional landscape
ASSUMPTION: Given the regional focus of this role, fluency in German is essential for success.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Estimated based on industry standards for a Senior Marketing Manager role in EMEA)
Benefits:
- Flexible work environment
- Comprehensive health benefits
- Generous time off policy
- Wellness programs
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (onsite 50% of the time)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in EMEA. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Governance, Risk, and Compliance (GRC) SaaS solutions
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2001 (as a privately held company)
Company Description:
- Diligent is the AI leader in governance, risk, and compliance (GRC) SaaS solutions
- Serves over 1 million users and 700,000 board members worldwide
- Empowers leaders with technology, insights, and connections to drive greater impact and accountability
Company Specialties:
- Governance
- Analytics
- Insights
- Collaboration Solutions
- Entity Management
- Board Portal Solutions
- GRC
- Compliance
- Audit
- Risk
- ERM
Company Website: http://www.diligent.com
ASSUMPTION: Diligent is a well-established company in the GRC SaaS space, with a strong focus on innovation and collaboration.
📊 Role Analysis
Career Level: Senior (Managerial) level
Reporting Structure: This role reports directly to the Regional Marketing Director
Work Arrangement: Hybrid (On-site 50% of the time, with flexibility for travel within the DACH region)
Growth Opportunities:
- Potential career progression into a regional marketing leadership role
- Expansion of responsibilities based on regional market growth and performance
- Opportunities to work on strategic projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's regional marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work arrangement)
Office Location(s): New York, Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore, and Sydney
Geographic Context:
- The EMEA region includes Europe, the Middle East, and Africa
- This role focuses on the DACH region (Germany, Austria, and Switzerland)
- The role may require travel to other EMEA locations as needed
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (onsite 50% of the time)
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while also promoting collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Marketing strategy and campaign development skills
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the regional market and customer insights
- Showcase your ability to develop and execute successful marketing campaigns
ATS Keywords: Marketing Strategy, Campaign Development, Project Management, Communication Skills, German Language, DACH Region, EMEA, GRC SaaS
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Marketo and Salesforce is required for this role, as they are the primary marketing automation and CRM tools used by the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies and campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have strong communication, presentation, and interpersonal skills?
- Are you fluent in German and have a deep understanding of the regional landscape?
ASSUMPTION: Diligent values innovation, collaboration, and customer-centricity, and seeks candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively in a hybrid work environment
- Navigating regional market dynamics and customer insights
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is unique in its regional focus and hybrid work arrangement
- Similar roles may include Senior Marketing Manager, Regional Marketing Manager, or Field Marketing Manager positions in other companies
- Career progression may include roles such as Director of Marketing or Head of Marketing for the EMEA region
ASSUMPTION: While this role shares similarities with other marketing management positions, its regional focus and hybrid work arrangement make it unique within the industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand generation and pipeline acceleration
- Planning and coordinating a regional event or trade show to enhance brand visibility and generate leads
- Collaborating with partners and associations to develop joint marketing programs and co-marketing initiatives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other regional marketing teams and global marketing leadership?
- What are the most significant challenges facing the regional marketing efforts, and how can this role address them?
- What opportunities exist for growth and professional development within the regional marketing team?
- How does the company support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on regional market insights and campaign development
- Prepare examples of successful marketing campaigns you've developed and executed
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
