📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Collibra
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Field Marketing
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📌 Essential Job Details
🚀 Job Overview
The Senior Field Marketing Manager will be responsible for driving demand generation, acquiring new customers, and achieving pipeline targets for Collibra in the NEUR and DACH regions. They will own the strategy and execution of integrated marketing plans, aligning with cross-functional teams to deliver the best results for the business.
ASSUMPTION: The job description implies this is a senior-level role with significant strategic and operational responsibilities within the field marketing function.
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📋 Key Responsibilities
✅ Owning, developing and executing fully integrated marketing plans to drive demand generation, land new logos and achieve pipeline targets in the NEUR and DACH regions
✅ Providing strategic direction and translating global campaigns into regional digital and engagement roadmaps based on industry frameworks
✅ Aligning and collaborating with GTM leaders, Integrated Marketing and Growth Marketing team members to develop EMEA field marketing priorities and multi-channel marketing plans using a data-driven approach
✅ Monitoring and analyzing campaign performance and providing insights to optimize strategies and investments that deliver the best ROI to meet revenue objectives
ASSUMPTION: The role requires managing the full scope of field marketing activities, from strategy to execution, within the assigned regions.
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🎯 Required Qualifications
Education: Bachelor's or Master's degree
Experience: 10+ years of experience in field/partner marketing, delivering results in a fast-paced environment
Skills:
- Cross-functional program management experience building and successfully delivering innovative, scalable, demand generation programs
- Proven ability to develop and deliver regional marketing programs that achieve pipeline targets
- Strong oral, written, and verbal communication skills
- Critical thinking, process-driven approach, and excellent implementation skills
- Proficient with Salesforce.com and Asana
ASSUMPTION: The significant experience and skills required indicate this is a senior-level position within the field marketing function.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Collibra offers a flexible benefits program to support employees' diverse needs and life goals, including competitive compensation, health coverage, and time off. Details can be found on their careers website.
Industry Comparison: Salaries for senior field marketing managers in the technology industry typically range from $100,000 to $150,000 per year, depending on location, company size, and level of experience.
ASSUMPTION: While the exact salary range is not provided, industry benchmarks suggest this role would likely be compensated at a senior level.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Collibra is a data intelligence company that helps organizations build a data-driven culture. They are a leading provider of data governance and catalog solutions.
Company Size: Collibra has over 800 employees globally and is a fast-growing, well-funded technology company.
Company Stage: Collibra is an established, late-stage startup transitioning to an enterprise-level company.
ASSUMPTION: The job description and Collibra's market position indicate this is a growth-stage technology company seeking to expand its customer base and revenue.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Field Marketing Manager will report to the Senior Director of Field & Partner Marketing, indicating a leadership position within the marketing team.
Team Size/Composition: The job description suggests the field marketing team has a broader regional and global focus, with close collaboration across various marketing functions.
Growth Opportunities: This senior-level role offers the potential for career advancement within Collibra's growing marketing organization.
ASSUMPTION: The seniority, reporting structure, and cross-functional collaboration required point to this being a strategic, high-impact position with opportunities for professional development.
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🌍 Location & Work Environment
Office Type: Remote
Geographic Context: As a remote role, the geographic location is flexible, but Collibra is headquartered in New York City, a major tech hub.
Work Schedule: The job description does not specify schedule requirements, but remote work suggests a flexible approach.
Regional Considerations: The role focuses on the NEUR (Northern Europe) and DACH (Germany, Austria, Switzerland) regions, so familiarity with those markets would be beneficial.
ASSUMPTION: The remote work arrangement provides flexibility, but the focus on EMEA regions may require some travel within those areas.
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💼 Interview & Application Insights
Typical Process: The interview process for a senior field marketing role at Collibra may include an initial phone or video screen, followed by one or more rounds of in-person or virtual interviews with the hiring manager, cross-functional team members, and possibly senior leadership.
Key Assessment Areas: Employers will likely evaluate candidates' strategic marketing expertise, data-driven decision-making, cross-functional collaboration skills, and ability to deliver measurable results.
Application Tips: Applicants should highlight their experience developing and executing successful regional marketing programs, as well as their track record of driving pipeline and revenue growth.
ATS Keywords: Some important keywords to include in the application may include "field marketing," "demand generation," "regional marketing," "pipeline growth," "data-driven," and "cross-functional collaboration."
ASSUMPTION: The interview process and assessment criteria are based on standard practices for senior marketing roles in the technology industry.
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🛠️ Tools & Technologies
- Salesforce.com (CRM)
- Asana (project management)
- Industry-standard marketing automation and analytics platforms
ASSUMPTION: Familiarity with common marketing technology tools and platforms is expected for this role.
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👔 Cultural Fit Considerations
Company Values: Collibra's core values include "open, direct, and kind," suggesting a collaborative, transparent, and inclusive work culture.
Work Style: The job description emphasizes the need for a metrics-driven, process-oriented, and critical thinking approach, indicating a fast-paced, data-driven work environment.
Self-Assessment: Candidates should consider whether they thrive in a dynamic, collaborative, and results-oriented marketing function within a growing technology company.
ASSUMPTION: Collibra's values and work style are typical of a late-stage startup transitioning to an enterprise-level organization.
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⚠️ Potential Challenges
The broad scope of responsibilities, including developing regional marketing strategies, aligning cross-functional teams, and continuously optimizing campaigns, may present a significant workload and require strong prioritization and project management skills. Additionally, the remote work arrangement, while providing flexibility, may require additional coordination and communication efforts to ensure seamless collaboration across geographically dispersed teams.
ASSUMPTION: The scale and complexity of the role, as well as the remote work element, could pose potential challenges that candidates should be aware of.
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📈 Similar Roles Comparison
This Senior Field Marketing Manager role is similar to other senior-level marketing positions, such as Regional Marketing Manager or Head of Field Marketing, that focus on driving demand and growth within specific geographic regions or market segments. The key differences may lie in the specific industries, product/service portfolios, and organizational structures, but the core responsibilities of strategy development, cross-functional alignment, and campaign execution would be comparable.
ASSUMPTION: The responsibilities and seniority of this role are in line with standard senior field marketing positions in the technology industry.
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📝 Sample Projects
- Develop a comprehensive, multi-channel marketing plan to drive pipeline and revenue growth in the NEUR and DACH regions, aligning with global campaign themes and tailoring them to local market needs
- Implement an account-based marketing (ABM) strategy to target and engage key enterprise accounts, leveraging data-driven insights to optimize the campaign over time
- Lead a cross-functional team to launch a new product or service offering in the EMEA market, coordinating messaging, content, events, and digital initiatives
- Analyze marketing campaign performance data to identify areas for improvement, and present optimization recommendations to senior leadership
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Senior Field Marketing Manager at Collibra might be responsible for, based on the job description.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the NEUR and DACH regional marketing programs and your key priorities for the next 12-18 months?
2. How does the field marketing team collaborate with other marketing and sales functions to achieve pipeline and revenue goals?
3. What data and analytics tools or platforms does the team use to track and optimize campaign performance?
4. Can you share examples of successful regional marketing programs that have been implemented in the past, and the key factors that contributed to their success?
5. What professional development opportunities are available for this role, and how does Collibra support the career growth of its marketing leaders?
6. Can you describe the company's approach to work-life balance and employee well-being in a remote work environment?
ASSUMPTION: These questions are designed to help candidates better understand the scope of the role, the company's marketing strategy and operations, as well as the culture and growth opportunities.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Senior Field Marketing Manager opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure a strong fit with their background and skills.
2. Tailor their resume and cover letter to highlight their relevant experience in developing and executing successful regional marketing programs, as well as their ability to drive pipeline and revenue growth.
3. Prepare thoughtful questions to ask during the interview process, using the examples provided, to demonstrate their strategic thinking and interest in the role.
4. Research Collibra's company culture, values, and industry position to assess cultural fit and identify areas where they can contribute to the organization's success.
5. Optimize their application for Applicant Tracking Systems (ATS) by incorporating relevant keywords, such as "field marketing," "demand generation," and "regional marketing," throughout their resume and cover letter.
6. Be prepared to discuss their data-driven approach to marketing and their experience in leading cross-functional initiatives.
By following these steps, applicants can position themselves as strong candidates for this Senior Field Marketing Manager role at Collibra.
